Recently talked about some ranking problems, friends have done some sites, but the ranking has not, so I feel very troubled, so I decided to go back to re-examine this question and keywords target audience, I think these are the sites need to do the initial construction of the building. So how do we determine the target user in the early stages of the construction site?
First of all, we need to know what the site is aimed at users. They can be: distributors, trade, manufacturers, users, home users, wholesalers and so on.
Thinking, according to the specific needs of the user's favorite title, navigation, modules, and other groups, such as your company needs to buy 300 tables, and according to a certain number, whether to consider the desktop to find a wholesaler? The answer is yes, on the contrary, if it is to buy a table, then a search is certainly not the type of wholesale site, so our website title must be written in the user's specific needs, including Web page navigation and columns and articles, what type of website to find the appropriate keywords.
Second, analysis of market environment (competitors), according to the characteristics and attributes, how can I do? Find the breakthrough, to find their own strengths, core, differentiated.
Third, the user how to search for keywords, what users search for, what we offer. For example, the user has the price, model, manufacturer, pictures, and if there are questions, answers and data requirements.
Thinking, we can put some keyword search navigation placed in a column or article to meet the needs of users, such as: search engine optimization, SEO knowledge we can put on the home page of the site of the first disc, the greatest demand is what users find the user's attention? focus, it is independent of the column. Navigate these columns. The most important is that it is in front, the more competitive the core word is placed on the front page, there is a little different in the column, some of the long tail was excavated for the inside pages.
Determine what optimization is the key word?
First, select the keywords on the first page. We need to consider the following factors: Like good writing, conversion, precision search and SEO: search drop-down box, we can find a large number of keywords (usually a good home 1-3), such as SEO optimized home page, but search engines optimization technology is the first choice inappropriate (inappropriate) is a word with traffic and conversion, we need to consider a number of factors, such as the full match to complete the match, partial match, mismatch, and so on. For example, we search: SEO service prices, this situation is an exact match, no match for the Guangzhou SEO consultant who does not have to say too much, this is the best match for the title, more favorable rankings exact match.
2, column and page keyword setting method is similar to the home page, the navigation bar can also search for the keyword search box, for example, SEO consultants can also search for many keywords, the main list of words, some of the inappropriate writing a column, you can do the long tail key word. Article page, click on long tail keywords, pay attention to the relevance and the degree of matching articles with long tail words.
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