The keywords and description of the website are important factors for website optimization . They can help search engines understand the theme and content of the website, thereby improving the ranking and click-through rate of the website in the search results. The method of setting keywords and descriptions has the following steps:
1. Analyze the target users and themes of the website, and determine the user groups and content that the website wants to attract.
2. According to the theme and content of the website, select some keywords that can reflect the characteristics and advantages of the website, and try to avoid using words that are too common or irrelevant.
3. Group keywords according to importance and relevance, each group should not exceed 5 words, and each word should not exceed 3 words.
4. In each page of the website, according to the content and purpose of the page, select one or more suitable keyword groups as the keywords of the page.
5. In each page of the website, write a concise and clear description, summarizing the main content and attractions of the page in one sentence, including at least one keyword group.
6. Put keywords and descriptions in the <meta name="keywords" content="..."> and <meta name="description" content="..."> tags in the web page code respectively, be careful not to Exceeding the character limit, generally speaking, the keyword does not exceed 100 characters, and the description does not exceed 160 characters.
7. Regularly check and update keywords and descriptions, adjust the selection and expression of keywords and descriptions according to changes in the website and user feedback, so as to maintain the optimization effect of the website.