In Baidu auction, the quality of keywords is very important, a higher quality of keywords can greatly reduce marketing expenses, and if the quality of certain words is too low, there will be no matter how high a price, not creativity case discharged promotion bits, thus improving the quality of keywords is very important, following Fumin network and share several ways to improve the quality of degrees.
1, improve click-through rate.
CTR can directly affect the quality of keywords. Click to rate, indicating a high degree of relevant keywords and creative, creativity more attractive to customers, the search results are what customers are looking for, Baidu naturally will give these words with a high degree of quality. Therefore, in the preparation of creativity, originality and relevance of keywords should be high, creative writing should highlight selling points of the product, the company's strengths, can use some refining phrases, add some punctuation appropriate, in order to attract Internet users click. Also in more creative and more gains across the board only allows users to feel the high correlation, but also make a number of ideas more visible, thereby increasing the click-through rate, and therefore the time of writing creative, ensuring smooth on the basis of the statement, try to insert 2 ~ three wild cards.
We can also see the creative CTR reporting week, will remove those with lower CTRs to promote creativity, to promote the retention of creative high click-through rate, this will improve the overall CTR keywords, keywords can improve the quality of degree.
2, re-submit a lower quality of keywords.
If some keywords, itself, the quality of the poor, enhance the high cost, you can delete the keyword and re-submit, will have varying degrees of quality improvement.
3, enhance the creative appeal.
Attractive ideas to stimulate the interest of Internet users click on, let us promote the results stand out in the promotion of the results, so good ideas can quickly improve the click-through rate, and thus enhance the quality of keywords. There are several ways to enhance the creative appeal.
(1) Creativity can be combined with the current hottest news, keep up with current events and currency and also make creative "with the times."
(2) can also be added to the price and promotional information, such as "free", "special", "promotion" These words, etc., in order to give the customer a better experience, URL we can point to access information website page.
(3) adding vocabulary rich in creative appeal. Rich appeal of terms can easily grab the attention of Internet users. Such words include "registration", "call", "consultation" and other words with actions of color, "immediately", "immediately" and give people time adverbs sense of urgency, "freedom", "happiness" and bring people warm adjective.
(4) the use of non-Chinese characters more visible to attract the attention of Internet users. For example, you can use punctuation, letters, numbers and so on.
4, improve site quality.
Site quality also affect the quality of keywords. Web pages open faster, navigation scientific, concise, clear, users will more easily find the product or service they need, so the conversion rate will be higher.
5, stable keyword ranking.
Keyword ranking try to keep a stable position, to avoid large fluctuations, fluctuations influence over the general Internet users search experience, leading to a lower CTR, quality degrees will fall.