Links and differences between many people will tangle sem and seo, how they respectively have advantages and disadvantages, to achieve marketing network to promote the means by how?
What is the difference in seo and sem?
From a large range of view, seo search engine optimization division that is included in the sem that is search engine marketing, both of which are included with the relationship included. sem spend money on location, seo is to obtain the location by technical means, both have their own advantages. From the point of view of the scope of network marketing to promote products, services, need for joint efforts of both.
In addition, there is a lot of people sem misconception that sem is bidding, in fact, paid promotion including sem and seo.
Sometimes SEO and search marketing these two words are equivalent, but actually search marketing and SEO are two different kinds of behavior, search marketing can be said that search engine marketing, covering all acts to enhance the site's search engine ranking, Whether paid or free, and SEO generally refers to free natural rankings, then, PPC and SEO optimization rankings in the end what the difference between natural and link?
First, PPC advantages and disadvantages of sem.
The basic features of PPC is pay per click to promote the information appears in the search results (usually the front position), if not the user clicks, the promotion fee is not charged
1, the advantages of the auction
PPC can bring to the enterprise in accordance with potential customers visit billing, enterprises can flexibly control network to promote investment, maximum return, in general have the following advantages:
(1), PPC quick
After setting Keywords Price recharge immediately get into the top ten Baidu, they can control their own position, who is out of the price the higher the ranking the more forward.
(2), an unlimited number of keywords
You can set the background of countless keywords to promote, the number of their own control, without any restrictions, this is definitely for those customers who want to do some keyword is very fit, do not do well optimized, showed no effect so quickly, it is difficult ensure that each word are ranked on the first page, the more the word Baidu optimization ranking more difficult to control.
(3), keyword, regardless of the degree of difficulty
No matter how popular keywords, as long as you want, you can even enter the first three, just a question of money, according to my experience: ultra-popular word large overhead, ten thousand a day on advertising costs can Use up.
(4), easy to control costs
Baidu PPC keywords you can set the date spending limits, to control the costs of investment, the amount of consumption when finished, ranked disappeared.
(5) to make up for natural disadvantages ranking ranking
And the effects of natural search engine ranking search results is limited, especially for poor performing sites natural ranking, using PPC can be very good to make up for this disadvantage.
In particular auction results appear in the search results ranking position, likely to cause the user's attention and clicks, thus the effect is significant;
2, bid shortcomings
In general, Baidu is very expensive to bid phrase traffic charges, to have a good ranking must be willing to spend big money, competition within the industry will be followed cause a lot of malicious clicks
(1), expensive
Competitive terms, price may reach a few dollars or even tens of dollars, a few million a month from the consumer or even hundreds of million yuan, if it is to do long-term, it would need to spend such a high long-term costs.
(2), account management cumbersome
If you want to ensure the position and control costs need to perform every day to see the price, set the most appropriate price to bid.
(3) requires personnel management account
Need someone to keyword selection, keyword analysis, picked appropriate keyword, comparing prices, checking results, which would then pay the wages of an employee
(4), the engine of their independence
Each engine is individually after you do a bid in Baidu, it does not appear rankings (specifically to see the "Discussion between Google, Baidu and Taobao SEO similarities and differences" seo tutorial related presentations), Yahoo does not appear that ranking, if you want all engine rankings have emerged, it would have to be repeated several times to spend and promotion expenses.
(5) poor stability
Once someone out of high prices than you, then you will rank behind; once your account daily consumption over budget, then your ranking will immediately disappear.
(6), malicious clicks
PPC malicious clicks very much, your advertising costs are half of the competitors, advertising agencies, idle boring people to malicious clicks consumed, these people will not bring any benefit to you, and you can not prevention.
Second, the difference between PPC and natural sem seo rankings of?
1, PPC is to spend money, we need to give search engines costs per click charges, fees once paid by the run out, then your ranking will be no.
Natural ranking is free, but we need to use technology to do seo.
For doing PPC, it is a steady stream of investment, as long as the pay run out of money, rankings will disappear; and natural rankings are under long-term, as long as you keep the optimization of the situation, only need to pay the cost of the domain name space and optimized cost, low cost compared to PPC.
2, quick PPC, generally speaking, as long as you paid, you will soon be able to arrange ranking position, and the location is optional.
Natural position is relatively slow, the beginning is not effective, it normally takes one to six months to slowly have rankings, but also to continue with the optimization of the ranking, in order to improve rankings.
But once the rankings put up, follow-up is a simple hair every day outside the chain, update update articles like, very easy.
3, general large sites, large companies or companies with profits products would choose to bid, because effective very quickly, although invest more, but still can guarantee profits, but that does not mean you do not need to do a natural ranking
The average small company or our personal website, will choose natural position, as long as we have seo technology, optimized properly, you can make your site have a good ranking.
For PPC and natural ranking difference can be said that each have their own advantages, each have their own shortcomings, we can select the appropriate ranked according to their own situation.
Overall, PPC and natural ranking optimization is different, I recommend an adequate budget customer, you can do first consider PPC for some time, a website optimization Baidu ranked the same time within this time, when the end of the work site Baidu optimization ranking after ranking meet the requirements, then removed the PPC, which can best transition will not affect the marketing for any business, marketing is the first one, regardless of rank or optimize the website Baidu Baidu PPC is to the core business is the marketing services of this ad!
Rabbit dynamic IP change IP software can automatically switch a key, do IP inventory, automatic de-duplication, support for computers, mobile phones multiport use, Turbo Boost Technology automatically assigned multiple IP pool.