What is SEO? search engine optimizationSearch engine optimization. Occasionally, I saw the recruitment information of 58 Daojia on the intern monk. It was recruiting SEO interns. I needed students who love the Internet and have a lot of time. So I was basically sure of the postgraduate research and submitted my resume without hesitation. During the interview, the manager said that SEO needs to do about 4 things: ① modify the website page, improve the quality of the website, and enhance the user experience; ② increase the number of external links and improve the quality of external links; ③ data analysis, monitoring different levels The ranking of different categories of pages, index volume, search volume, etc., so as to submit the probability of the page being searched; ④ Write high-quality articles and add high-quality content to the website to optimize search engines. Oops, what a coincidence! I was thinking of doing data analysis. The graduate student probably decided that his direction was business analysis, and his career goal was to go to an Internet company or a consulting company to do data analysis, and solve real problems by finding the laws between data. I like to work with data, I am sensitive to data, and I like to build models to analyze data and solve problems. The company recruiting interns is like a boyfriend looking for a girlfriend, which is the best fit, so there is no doubt that I was accepted.
At the beginning of the internship, I was very curious when I came into contact with various new terms. The number of inclusions—the number of URLs that can be searched in the lower box of Baidu; the ranking of core words—the core words were searched in the lower box of Baidu, and the ranking was After a few pages, I suddenly found that the original search engine also has this function! ! !
Statistical data is one aspect, but the premise is that there is data generation. In order to increase the index, I need to do these things every day, organize all the newly written articles every day and submit them to the Baidu webmaster platform, and organize all the URLs into xml file format for use The sitemap method is submitted to the Baidu webmaster platform. Of course, there are two methods: active push and automatic push. Active push is more troublesome but the effect is the best. Automatic push is a low-cost implementation of automatic link submission, but it is not particularly easy to use.
After submitting the data, you can start collecting data. As a non-technical data analysis, it is still different. We do not need to collect data through software and code, but directly download the excel form on the website, or collect data one by one through the chart on the Baidu webmaster platform. It is also tiring, but fortunately the data is not particularly large, and the data in excel is still relatively easy to handle. After collecting the data, start to make the table, statistics of various aspects, statistical ranking, home page rate, top 20 rate, top 50 rate, etc. There are also some statistics of other websites, such as index volume, UV volume, bounce volume, etc. There are still many unfamiliar terms.
All in all, it is not a fast process to get in touch with a new thing, from understanding and familiarity to application. I am in the understanding stage now, and I believe that the next internship will be able to understand more, so as to really carry out data analysis, rather than being in the Data submission and data collection.