SEO refers to search engine optimization, and SEM refers to search engine influence. So what is the specific difference between SEO and SEM? Which one is better for a start- up business? Below, this article will introduce the differences between SEO and SEM to help enterprises and corporate network personnel clarify the advantages and disadvantages of the two.
What are the differences between SEO and SEM?
1. The difference in effect: SEO is slow to take effect, usually about 3 months. If it is a brand word, it can take effect in a week or a few days, and the customers are more precise, and the conversion rate is higher; SEM takes effect quickly, and if you have money, it will be effective. , but the customers are not accurate. Sometimes the money is spent and there is not a single customer.
2. The difference in price: SEO optimization is natural ranking, and there is no charge for clicking keywords; SEM bidding is charged once per click, and the price can be high or low, mainly determined by competitiveness such as industry and keyword popularity.
3. Difference in difficulty: SEO optimization of keywords is slower and more difficult, and requires optimizing the structure, content, keyword layout of the entire website, etc.; SEM bidding can easily rank to the homepage, assuming the same factors as account and creativity. Generally, if you bid higher, you can easily get a better ranking on the home page.
4. Differences in display: SEO optimization displays titles and descriptions, which are unchanged; SEM bidding displays titles and creatives, which change at any time based on the promotion history, and select the best titles and creatives to display. Netizens.
Which is better, SEO or SEM?
SEO and SEM both belong to the category of Internet marketing. They have their own advantages and disadvantages, so it is impossible to say which one is better and which one is not. So, should companies choose to do SEO or SEM bidding?
This decision should be made based on the actual situation of the company. If conditions permit, SEO and SEM can be carried out at the same time. SEO can be used to make up for the shortcomings of SEM, and SEM can be used to make up for the shortcomings of SEO. Some products are suitable for SEO. Keywords with moderate competition have certain market demand and are not difficult to optimize. Such keywords are more suitable for SEO. If you have good SEO technology, you can easily rank for such keywords, and SEO costs less, and you can maintain your website ranking for a long time.
Some products with relatively low competition and products with very high competition are more suitable for SEM, because the competition is relatively low, which means that fewer people pay attention to such products. If a company does SEM, it can spend very little money to rank first. Products with relatively high competition are suitable for SEM because it is difficult to optimize products with high competition and it is impossible to rank on the home page through SEO. Therefore, paying for SEM to obtain rankings can make up for this shortcoming.
Why do you need SEO optimization?
Maple SEO Network: md5.com.cn
1. Provide natural ranking of search results and increase credibility.
2. Let more users find what they are looking for faster.
3. Let the visitors’ website rank naturally higher and increase the number of website views.
4. Let people in need find the browser first.
5. It can rank relevant keywords at the top to meet user needs.
6. Implement personalized search.
Whether you are doing SEO or SEM, it is possible for start-ups. As long as you have sufficient funds, you may wish to conduct both SEO and SEM at the same time to get twice the result with half the effort.
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How to improve website traffic and rankings, SEO optimization should do this_Maple Seo's Blog-CSDN Blog There are more and more websites on the Internet, and the competition is getting bigger and bigger. The number of websites generated every day in some industries has greatly exceeded people's demand. Therefore, it is easy to create a website, but it is difficult to promote the website and generate traffic to the website. A website is the face of a company. Improving website traffic and ranking can allow more users to learn more about the website and become potential customers of the company. Here are 7 ways to improve website traffic and rankings, and do this for SEO optimization. https://blog.csdn.net/fengshuseo/article/details/127371101 What is SEO, what are the benefits of SEO optimization for enterprises_Maple Seo’s Blog-CSDN Blog mentioned SEO, many people may know it as search engine optimization . With the continuous development of the Internet, SEO is no longer limited to common search engine platforms, because SEO can exist wherever there is search. Next, this article will introduce what SEO is and what are the benefits of SEO optimization for enterprises.
https://blog.csdn.net/fengshuseo/article/details/127306080