National action in the fight against SARS, as a major electricity supplier platform Suning Tesco positive action taken by a number of strong measures, and upstream and downstream manufacturers rush in "Contagion" at the forefront together.
First, under the epidemic, Suning Tesco number of initiatives to activate the market demand
From February 10 to start, Suning Tesco new changes for major household electrical appliance enterprises gradually began to return to work decisively launched a brand designed to open up sales channels, and to ease the "Open Plan" to buy consumer demand. In this plan, Suning Tesco take full advantage of their close relationship with major brand manufacturers, the most common is preferred for the current consumer demand, focus on the sales price explosion models 5 fold quickly and consumers closer to the brand the relationship between. Meanwhile, Suning Tesco also promised "offer 60 days", "trade-in allowance" and other preferential benefits, and also according to the health needs of the user's next epidemic, introduced to ensure that no contact "nine protection" service measures, allows users to buy comfortable, at ease. Open since the implementation of the scheme, which greatly activate the consumer market, streamline the sales channel for the brand side, we have made the fight against SARS, taking into account the effect of a good return to work.
Suning market activation measures and joint cooperation brands, in addition to "Open Plan", there is an exceptionally popular with consumers of "24 interest-free" program. Specifically, it is to allow users to up to 24 interest-free installments mode, buy your favorite brand merchandise. In support of this program, users spend 7.3 yuan a day can be iPhone11 (64G) to take home; day interest-free 2.2 yuan to buy Haier 55-inch color TV; spend less than 3 yuan per day, you can enjoy the beauty of advance 1.5 air-conditioned comfort. Now involved in the scheme of big brands also include Oaks, Siemens, TCL, Huawei, millet, vivo, OPPO, the glory of a large number of manufacturers head 3C category. The plan hit the problem at the cost of the epidemic pressure, manufacturers and consumers face together, to boost confidence, to activate the market provides a powerful driving force.
Epidemic under pressure to protect the health of consumers shopping on the general proposed a "non-contact" requirement. In response to the new market situation, Suning Tesco relying on its own line, the full integration of offline channels, retail scene full advantage, launched a "super store broadcast" program, the use of Suning Tesco unique linkage applet, APP, live mobile internet platform and other tools, combined with two red stars clerk and network anchor, with a double interactive mode, allowing users to enjoy staying at home, bought many good things "cloud shopping" fun. Launched the "super store broadcast program", not only for consumers healthier and more at ease, but also greatly promoted the businesses return to work during the epidemic, opened.
Second, the measures are effective, Suning Tesco on "cloud marketing" era
Suning Tesco launched three major initiatives in the activation of demand, to break down the results achieved on the sales channel, the whole industry is very excited. To "24 interest-free plan" as an example, the first day of February 27 launch of the program, it created a new record orders grew 700%. Bank of China, China Construction Bank, Agricultural Bank of China, China Postal Savings Bank, China Merchants Bank, Minsheng Bank and Bank put the amount of the six installments paid Suning wayward, even higher than 2019 two-eleven day, that is, from this point the plan can be seen the degree of consumers; "Open plan" 50% off explosion models Watch the pain points of consumer demand hit, creates favorable conditions for the smooth resumption of the major appliance business.
These three initiatives, the "super store broadcast programs" fit in the current consumer trends in the epidemic needs help activate the role in particular. After the program starts, not only completed the 3000 super-field synchronous, 12-hour live-wire, but also greatly promoted the store Suning line "sales-out" mode, so that consumers "home home" while also You can enjoy a richer product SKU. Data show that only 21 day in February, the "super store broadcast" gained the cumulative amount of more than 130 million people watched, and its role in promoting sales caused great concern in the industry.
In fact, before the introduction of these three initiatives, Suning Tesco began very early for the consumer market trend towards "cloud" Migration to accelerate the pace of "economic cloud" of the building. Use the online platform has been divided flow, the Internet scene, committed to building a "cloud shopping", "cloud sales", "cloud orders" and other electricity supplier new model. In the long invested heavily in the technology platform, the ability to support content under the desk as well as enabling technology, Suning Tesco already has plenty of CDN loans, and has a sound and smooth broadcast system, on this basis, Suning launched the "cloud release will "," cloud sales "and other new ways to fully meet the needs of multi-segment consumers. The anchor brand and business aspects, but also was an unprecedented live experience smooth and easy to purchase full online platform "with a cargo capacity" On this basis, significantly improve the ability to sell the whole scene fusion of online and offline.
Under the guidance of Suning Tesco, the "cloud economy" is booming. The three major initiatives launched at Suning Tesco this epidemic, it is to give full play, "the cloud of economic" advantage, activation demand, open up the channels, help businesses return to work a typical example of business.
Third, Suning Tesco wire model of integration competitive advantage in the next epidemic
Throughout the three major initiatives Suning Tesco in the epidemic, to activate consumption play a significant role, and all benefit from the advantages of long-term layout of the whole scene. In this mode high degree of integration of online and offline, on the one hand, "says orders", "cloud sales", "super store broadcast" and "cloud economy" sales channels to mobile Internet technology, social oriented approach, rapid online the combination of traffic and attention of consumers. On the other hand, Carrefour, Suning store, Suning logistics, finance Suning store network and support systems, and timely completion of the distribution and financial services, a combination of both, so that consumers Suning Tesco completed almost all of life, consumer scene comprehensive coverage.
This comprehensive advantages, supporting Suning Tesco, even in adverse situation of the epidemic, but also to avoid a sharp decline in traffic situation, to achieve an efficient touch up buying demand for mass users.
In this outbreak ordeal, Suning Tesco has been able to activate consumption, and open up sales channels, showing such a strong explosive force, at its root cause in the line ahead of the layout of multi-platform, multi-line Internet scene, members through a comprehensive complete ecosystem.
Online, Suning supermarket, Suning fight buy, Suning red children as the representative of the entire Internet traffic matrix, provides a "consumer cloud" platform for consumers in this outbreak, while offering unprecedented flow for the brand's Sales channels. Online, the logistics Suning Suning shops and weave together service delivery network, has formed all over the country, access to consumer communities, "capillary", the consumers of goods and services to include real-time delivery of "one hour commute" Inside. The recent completion of the acquisition of Carrefour, is complemented Suning short board in the FMCG category and stores consumer scene.
This full integration of online and offline, full-scene coverage of large retail system, after the baptism of this national fight against SARS, has been fully verified and re-construction of a new mode of human interaction freight yard for the next line experience, online contact Delta, the scene coverage of the "cloud sales" opened a new era of accelerated track.
I believe that after the victory of the fight against SARS, Suning Tesco's online and offline high degree of integration mode of competition, will have a more powerful competitive advantage.
