Baidu bid:
Baidu Baidu promotion bid refers.
Baidu Baidu is a national initiative to promote a Pay-for-Internet promotion methods, and simple and convenient operation page can bring a lot of potential customers to the enterprise, effectively enhance corporate visibility and sales.
Enterprises in the purchase of the service, to submit a certain number of keywords through registration, which will promote information first appeared in the corresponding search results Internet users. When consumers or Internet users looking for information, companies will prefer to be found, according to Baidu to actual traffic fees, each valid click charges ranging from a few dollars to a few cents, up to a competitive level of enterprise products.
SEO optimization
SEO search engine optimization, website optimization is a common means. It is the use of search engines rules, to make the site a natural ranking in Baidu, Google and other search engine platform is improved. SEO optimized so that the site holds a leading position in the relevant keyword ranking results, this optimization means can get more free traffic for enterprises to reduce advertising costs, resulting in better promotion.
Baidu bidding advantages and disadvantages
(1) Baidu bid advantages:
1, immediately see the shadow effect pole: Pay the bill immediately after setting the price of keywords you can enter Baidu ranked the top ten, you can control their own location.
2, keyword, regardless of the degree of difficulty: No matter how popular keywords, as long as you want, you can even enter the first three.
3, unlimited number of keywords: You can set many keywords to promote in the background, the number of their own control, without any restrictions
(2) Baidu bid disadvantages:
1, the high price: competitive terms, price can reach several dollars or even tens of yuan RMB, a few thousand dollars a month from the consumer or even several million yuan, if it is to do long-term, it would need to spend such a high long-term costs.
2, people management: the need to ask someone to bid keyword screening, picked appropriate keyword, comparing prices, checking results, which would then pay wage employee.
3, the management of trouble: If you want to ensure the position and control costs need to perform every day price view, set the most appropriate price to bid, but now Baidu Phoenix Nest of implementation, not simply who bid high front row who will rule , and there is also a lot of optimization techniques.
4, each independent search engines: search engines are each individually, and after you have done the auction in Baidu, Google does not appear that the ranking does not appear that Yahoo rankings, if you want all search engines rank appear, it would have to be repeated several times to spend and promotion expenses.
5, malicious clicks: PPC malicious clicks very much, your advertising costs are half of the competitors, advertising agencies, idle boring people to malicious clicks consumed, these people will not bring any benefit to you and you can not prevent.
6, poor stability: Once someone out of the price and ad optimization techniques than you high, then you will rank behind; once your account daily consumption over budget, then your ranking will immediately disappear.
7, not on the company's website itself any help: Baidu naturally low crawl rate information site inside pages are difficult to demonstrate, once stopped promotion, the site does not have any ranking in search engines such as Baidu will not conducive to the establishment of long-term word of mouth.
SEO optimization advantages and disadvantages:
(1) SEO optimization advantages:
1, low price: the same is the Baidu home page, but the cost of maintaining the site optimization ranking may be only a year to do a promotion to the cost of two months, compared to Baidu bid much cheaper.
2, the search engine takes all: website optimization biggest advantage is not limited to the search engine of their independence, even if you only require optimized for Baidu, but the result is Google, Yahoo or other search engine ranking will be a corresponding increase It will bring you more effective in virtually visitors.
3, management is simple: no special management business, all by website optimization service providers to maintain your enterprise needs to do is occasionally observed by ranking position is stable and can be, that you save the cost of hiring professionals you manage.
4, do not worry about malicious clicks: the effect of doing SEO is a natural position, not pay per click, regardless of your competitors point, do not give you a penny wasted.
5, strong stability: optimizing techniques well ranked websites with legitimate Web sites, as long as proper maintenance, stability ranking is very strong, location, number of years maybe will not change, which for a company's reputation can play a very good role in promoting.
(2) SEO optimization disadvantages:
1, effective slower: get ranked is not crash through website optimization, the general difficulty of the word takes about 2-3 months
2, a limited number of keywords: do website optimization a website is recommended to do 4-5 keywords, how much effect can not do much to promote the kind of want to do
3, the uncertainty ranking rules: As search engines have their own different rules for ranking, it is possible to rank the rules were changed in one day a search engine, then maybe there will be original ranking position changed, this is a normal phenomenon, generally optimizers will be the fastest speed of the latest research rules will restore the site ranking.
4, ranking position after promotion: this is determined by the rules of Baidu, the location where the only natural ranking after Baidu website promotion ranking after Baidu auction business is to spend a lot of money.
Baidu bid to achieve
Baidu bid very simple to do, look for agents Baidu account, then they will teach you how to use the background, the background to create a title, description, keywords pending review, approval can be above the line show.
Implement SEO optimization
Vue SPA single-page application for SEO unfriendly, of course, can be SEO, specifically the following four solutions:
1.SSR rendering server;
2. static;
3. Pre-Spa-plugin to render the prerender;
4. Phantomjs used for crawlers for processing.
The first SSR is a server rendering solution I respected the most, when I write Vue project, when the project page to check sources, some of the text displayed in the source code where the variable is {}, this form of SEO is so well, so I was using server-side rendering method.
In a specific Gangster's blog written in great detail, I will not copy over.
https://segmentfault.com/a/1190000016637877
