Baidu bid to promote how to do it how qualified do to increase your ROI on this issue, I have the following analysis??:
First of all, do Baidu auction, aimed at improving orders or increase brand awareness. Of course, the purpose of most enterprises still want to increase order volume, the amount of the order is to use a good way to improve Baidu bid to improve customer advisory capacity, so as to increase the effective volume of orders. According to Baidu's marketing funnel: to show the amount of advertising - advertising clicks - site traffic - the amount of advice - orders.
Baidu account to regularly optimize return on investment, regular consumption data analysis, so as to continuously improve the advisory capacity.
Therefore, we have a qualified health Baidu account is particularly important. Only reasonable health account structure, so when the latter conduct ROI analysis to ease.
Then a qualified Baidu bidding account what factors need to have it?
1, the number of promotional programs within each account of not less than two
Keywords can be from multiple angles classification, segmentation, more thorough, and then with more targeted creative, by increasing keyword relevance and creativity to improve the quality of hits, optimization promotion.
2, the number of keywords in each unit does not promote more than 30, it is recommended to maintain between 5-15
If the number of keywords too little can lead to a lack of promotion opportunity to show the unit, can not be located more potential customers, would not achieve promotion. If too many keywords, we can not guarantee there between each keyword and creative high correlation, unable to attract users attention, resulting in lower CTR, further affecting the quality of degrees. Proposed to close in meaning, the same structure in the same keyword promotion unit, and the unit to keep the number of keywords within each promotion between 5-15, such as more than 30, you can use keyword feature to be transferred as much as possible split.
3, there are at least two ideas are closely related to the keywords in each promotion unit
To match the length of the creative ideas such as a long statement, then the next creative should give priority to short sentences. At the same time selling the best features of each creative expression are not the same.
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