What is SEO optimization
by website optimization and repair (Web site restructuring, website content development, website code optimization and coding, etc.) station and site optimization to improve the visibility for the Web site keyword ranking and the company's products.
SEO optimization advantages
① more stable keyword ranking
SEO optimization techniques well ranking sites, as long as proper maintenance, stability ranking is very strong, location, number of years maybe will not change.
② low price
Web site optimization ranking of the cost of maintaining a year perhaps just to make a bid cost two months, the auction is much cheaper compared.
③ search engine takes all
Even if you only require optimization for Baidu, but the result is the search dogs, 360 or other search engine ranking will be a corresponding increase, it will bring you more effective in virtually visitors.
④ without worrying about malicious clicks
SEO optimization done for the website is a natural position, not pay per click, regardless of your competitors point, do not give you a penny wasted.
SEO optimization shortcomings
A limited number ① Keywords
Website SEO optimization to do when the number of keywords is usually a 4-5 page layout, not like the kind of bidding Baidu, how much you do want
② Keywords There are degrees of difficulty points
For example, mobile phones, MP3, etc., do optimization ranking is a great difficulty, which requires a very long time, and the price will be very high, so too difficult words not suitable for optimization.
③ keyword ranking position
After After Baidu PPC, this is determined by the rules of Baidu, the location where the only natural ranking in the PPC website.
④ ranking rules of uncertainty
Since the search engine rankings have their own different rules, it is possible to rank the rules were changed in one day a search engine, then maybe there will be original ranking position changed, this is quite normal, then we will be the fastest examine the latest rules will restore the site ranking.
⑤ keyword ranking slow effect
SEO optimization to get ranked by the way is not quick, the general difficulty of words to be about 2-3 months, if the word is more difficult to take 4-5 months or even longer.
What is Baidu bid
Baidu Baidu promotion is a way to promote the network pay-per-effect, simple and convenient operation of the web to the enterprise to bring a lot of potential customers, effectively enhance their visibility and sales.
Baidu bidding advantage
① Keywords There are degrees of difficulty points
No matter how popular keywords, as long as you want, basically you can enter the forefront of Baidu PPC
② quick keyword ranking
After Baidu bid to promote prepaid account is opened, you can set keyword bids, then you can enter the Baidu search the top ten, ranking position can be controlled by the account back.
③ unlimited number of keywords
To put it plainly, as long as you have money, you can set many keywords to promote in the background, without any restrictions. (Except prohibited words)
Baidu bid shortcomings
① poor stability keyword ranking
Under normal circumstances, the competitor keyword bid higher than your bid, your keyword will rank behind competitors; Once your account balance Baidu to promote consumption of finished / finished consumer daily budget, your keywords PPC will disappear immediately.
② expensive
Competitive terms, price can reach several dollars or even a few tens of dollars a month from the consumer or even a few thousand dollars to several million, if it is to do long-term, it would need to spend such a high long-term costs.
③ account management more complex
If you want to ensure the keyword ranking position and to control input costs, it is required daily consumption accounts statistics, set the most appropriate price to bid.
④ beware of malicious clicks
Baidu PPC malicious clicks simply can not be avoided, a lot of time in the account budget will be competitors, advertising agencies, idle boring people did not point to malicious clicks, and without any conversion for you.
⑤ independent search engine
Different search engines are independent of each other, for example, after you have done the auction in Baidu, Google does not appear that the ranking does not appear that Yahoo rankings. If you want all the search engines are paid to promote the emergence of keyword ranking, it would have to open an account and recharge promotion expenses in different search engine platform.