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This is a simple two-stage entrepreneurial notes, the author is Wang Xinwen, graduated from Nanjing University in 2009, September 2009 to March 2013 in the interactive entertainment sector of Tencent Shanghai, March 2013 and up to now with several former colleagues He founded the Lilith game (hand travel turret legendary entrepreneurial their later works).
Accidentally saw when he wrote in 2013 two entrepreneurs just starting notes, so a little excerpt of integration, issued to everyone learn from him.
The first chapter was written in July 1, 2013, the following excerpt:
A few months ago I left "the largest and most vulgar" Internet companies (Tencent), gathered thirty-two old classmate friends, to start a new business life. The goal is not to do a little cheesy mobile Internet company.
Here, the general immediately asked two questions: First, "where is the courage to give up significant revenue and stable life?" The second is "how to do now?"
How can the courage to give up significant revenue and stable life? A, life is too short, do not do something fast hardware point, or not at least try to do something fast hardware thing, dying to a certain regret. Second, even if the failure is also nothing, neither starve to death, a girlfriend now, it seems it will not run with others, as the sun will rise every day.
Now how to do? The company already has 10 people. At first, I do not know what will happen. But I do not know why, especially happy day.
The second was written on December 11, 2013:
Since this year (2013) March Tencent leave from work, had gone six months. This is more than six months experienced a lot, have a lot of new ideas, so with this "know the business after things" series. As long as the material would have been written down. Today a special talk about those things with money-related.
First, time is money, and sometimes valuable than money
Just started when buying office computer, I thought start-up companies should save money, put the chassis CPU hard drive memory cards to buy their own equipment. Although the "technical education, a firmer foundation," but because of lack of experience, installed a machine to spend a full half a day. So I go online Baidu a lot, found that the selection installed on-site service, to be equipped with a 100, loaded it gets here it takes 50. If I do dot product design with this half a day, or will write a few lines of code, the value created even greater than 100! Calculated that previous work in Tencent, the company I work every day to pay is greater than 1000, not including I have created for the company "surplus value." So how naive you want to save money through their own behavior is installed ah!
Why did not expect such a simple truth before? Probably was previously working for others, time is "other people's time," money is the people's money, so it is not so care about, make a sauce half a day later did the same block a few hundred hand. Now has his own business, become their own time, so time becomes more "valuable" the. "Time is money", formerly it sounds like nonsense, but it is so real feel for.
Second, the money sometimes is a waste of money
We are doing mobile games, art work is very large, not all paintings by the company's co-workers, so will a part of art "outsource". After I picked up dozens of outsourcing selected one of them, he began to talk about the price. I tried different solutions bargain, I have even read it before even bothered to glance at the "Wharton's most popular course of negotiations," such a "practical tool." I put the outsourcer's offer to cut by half. Although the outsourcer boss reluctantly, but eventually accepted, so I'm very proud, thinking his charm still a century ago. But to see the work that I submitted outsourcing silly: Quality time than try to do a far cry from the original, almost unusable. I thought for a few days, decided to outsource done over again, and in accordance with their commitment to pay the initial offer. Reworked really works much better.
Why face saving business money, but in fact it is a waste of carefully thought I found a rule: If it is a standardized commodity, the province could save; if you purchased the service, then want to save money often do not get good results? . (Entrepreneurship those pit Note: is to "person an a, rem ninety nine," for people to exceed expectations in rem to the devaluation of treatment) that white is buying outsourcer's services, prices decided to put degrees in order to determine the quality, with me in Jingdong fast and easy to buy Apple Samsung production line is not the same.
He said farther, treat their employees, too, start-up companies need not mean low-paid. Conversely, if conditions permit, we should pay higher than market price to employees, improve their job satisfaction, and keep them happy for the company to provide "better service."
Third, many rich people, who take the money is important
Looking for investment is the only way most entrepreneurial team, we are no exception. March and April this year we venture out point in time, it is hand travel market capitalization hot, we add our Background pretty good team, so when looking to invest no difficulties. I have met sixty-seven investors or institutional investors, the majority have expressed their willingness to vote the money. But the big difference with money money, money choice who became a very important issue. I joked, looking for investment is like looking for a boyfriend, money is essential, but her boyfriend something other than money is also important. Being chased capital process seems at university being chased, feeling wonderful. However, we must clearly analyze, chasing their own whether that person is consistent with the values of the gas field consistency, unity of purpose, must not only because the money blindly gestures. I once told an investor said: "We just do fun games, revenues should go into second place." This investment in people listening very surprised, after and have not contacted me.
Also noteworthy aspect is to avoid "stand." Internet giant to so few, so few large channels will, between more or less have some competition, especially in some bad relationships often fights. If one of them stained with some blood relationship, it also means that the day after his enemies want to cooperate will become very difficult.
Fourth, the money can be used to solve the problem is not a big issue, the biggest challenge is "how to properly spend"
In a large company, like every day is how the boss to own the best thing to do, let the boss feel cool, to solve is "how" questions. Their own business, no one will tell what to do, tell their own to fend for themselves, so to solve the "what" questions. If you take the game analogy, the former is a script already written RPG game, follow the story to go on the trip, while the latter is a very open business strategy game, the story had everything their own choreography.
There was a time the slow progress of the project, me and my business partners after discussion found because the game animation is slow, the whole project has become a bottleneck. Recruit new employees to solve the problem, but start-up companies to recruit people is difficult in the short term is difficult to hire the right people. Outsourcing can also be used to solve the problem, but outsourcing companies in the field, and animation requires frequent and in-depth exchange with designers in order to make high-quality work. How do? I think after thinking, decided to consult with the outsourcing company's boss, let their employees coming from outside Shanghai and with our direct office. We solve the travel and accommodation, and pay the cost of considerable presence. The results of outsourcing company boss readily agreed, the problem of slow progress of the project has also been solved. The company paid a lot of extra cost, but this cost is well worth it: because the project is progressing significantly faster, saving the company valuable time - and if the first paragraph said, time is money.
Another interesting example. There was a time the project schedule is very tight, on-line date approaching day by day, but the slow progress of each module. So my partner and discuss how we can motivate the team to increase the combat effectiveness of colleagues. I had the idea in the form of overtime compensation for everyone to some multiple bonus (since that time very much overtime), but my partner suggested that the new iPad is not just left it for everyone to send iPad it. I have a very wonderful idea: the company spent money almost, but very cool new iPad than dry numbers on the cards hit the bank, more concrete, more easily understood and better incentive effects. So I promised to my colleagues, if the project can be on time line, it gave each one of us as a project on time and on Memorial iPad line. Finally, I do not say you know - the team was encouraged by the project as scheduled on the line, each of my colleagues received a brand new iPad. Cool is that behind each iPad are laser engraved with the names of the employees.
Source: one hundred reading club
