Learn to understand the market demand → → → product design, product operations
Understand the needs of four parts: requirements definition, needs expression, demand management, real reviews
Demand Management:
01. What is the demand pool
02. Common classification requirements
03. How to develop demand priority
04. How do the needs of pool management
01. What is the demand pool
First, why there is a demand pool
Why there is a demand pool?
Reducing the actual work projects:
Define requirements pool: Product Manager for managing the tool name needs.
Demand pool example:
Demand state is divided into: Not Started, have been evaluated, has started, has been scheduled period, has been on the line.
02. Several classification requirements
User demand = + + scene + task demands
How to identify the authenticity of demand:
Unreasonable demand:
Alipay "circle" "Campus Diary"
I always feel lonely wallet, there needs friends
Bit "ride"
I feel strange male driver and female passenger demand for in-depth exchanges
Understanding and design requirements should not deviate from the target
Non-essential needs:
Three girls are like, eventually married chest biggest girl!
Demand for basic categories:
BRD: Business Requirements Document
PRD: Product Requirements Document
MRD: Market Requirements Document
Demand landing deformable / iteration
How to develop the priority needs:
3, priority needs assessment:
First, important emergency four quadrants
A1 C1、D2B3 F4
Pyramid Model:
1: easy to use, 2: Available, 3: easy, 4: Love with 5: spread, 6: with love
Priority needs assessment: ROI method (ToB: input-output ratio)
ToC: Scene analysis:
How do the needs of pool management:
Common pool ideas demand management:
