Generally speaking, Taobao data analysis can be divided into four major dimensions: product analysis, customer analysis, regional analysis, and time analysis (refer to the analysis ideas of data radar). Here I focus on product analysis.
The competition for opening a store on Taobao is still very fierce. If you just pick out a single product, there will be many competing products, so it is still difficult to do it. If you want to do it among many competing products, you need to analyze the competing product data. For analysis, where can I view the data on competing products? Let’s find out below.
Where can I see Taobao’s competitive product data?
In the backend of the business consultant, select ---- Competition --- on the left ---- Monitor Products --- Competitive Store Configuration, where you can see the data of competing products.
What data does Taobao have?
Generally speaking, Taobao data analysis can be divided into four major dimensions: product analysis, customer analysis, regional analysis, and time analysis (refer to the analysis ideas of data radar). Here I focus on product analysis.
1. Sales status analysis: Mainly analyze the sales status of this month, the completion of this month's sales targets, and the comparison with the same period last year (or last month). Through the analysis of this set of data, we can know the year-on-year sales trend and the gap between actual sales and planned sales.
2. Sales gross profit analysis: mainly analyze the gross profit margin and gross profit amount of this month, and compare it with the same period last year. Through the analysis of this set of data, we can know the year-on-year gross profit status and whether there are deficiencies in product gross profit.
3. Analysis of controllable operating expenses: Analysis of controllable operating expenses refers to the detailed analysis of the expenses of each project every month. It will also be compared with last year's projects. The expenses here refer to: employee costs, energy consumption, Material and office supplies costs, maintenance costs, inventory losses, daily operating expenses (including telephone bills, transportation fees, garbage fees, etc.).
4. Window efficiency: mainly the window efficiency this month and comparison with the same period last year. "Daily average window efficiency" refers to "average daily sales per window", that is: average daily window merchandise sales amount/number of windows.
This is all about how to view Taobao’s competitive product data. In fact, there are many data analysis tools on Taobao now, so different tools have different methods of viewing competitive product data. The above method is for reference only. After reading the competitive product data The next step is to analyze the data.
Get Taobao product data API test page
- item_get gets Taobao product details
- item_get_pro Get the advanced version of Taobao product details
- item_review Get Taobao product reviews
- item_fee Get Taobao product express fee
- item_password Get the real url of Taobao password
- item_list_updown Get Taobao product listing and delisting times in batches
- seller_info Get Taobao store details
- item_search Search Taobao products by keyword
- item_search_tmall Search Tmall products by keyword
- item_search_pro Advanced keyword search for Taobao products
- item_search_img Search Taobao products by image (Polaitao)
- item_search_shop gets all the products in the store
- item_search_seller Search store list
- item_search_guang loves shopping
- item_search_suggest Get search term recommendations
- item_search_jupage daily specials
- item_search_coupon Coupon query
- cat_get gets Taobao classification details
- item_cat_get gets Taobao product category
- item_search_samestyle Search for items of the same style
- item_search_similar Search for similar items
- item_sku gets sku details
- item_recommend Get the list of recommended products
- brand_cat gets the brand classification list
- brand_cat_top Get the list of recommended brands by category
- brand_cat_list gets the brand list of the specified category
- brand_keyword_list gets the brand list of the specified keyword
- brand_info gets brand related information
- brand_product_list gets the products of the specified brand
- custom custom API operations
- buyer_cart_add add to cart
- buyer_cart_remove Delete shopping cart items
- buyer_cart_clear clear shopping cart
- buyer_cart_list Get the product list of the shopping cart
- buyer_cart_order Save shopping cart items as orders
- buyer_order_list Get the purchased product order list
- buyer_order_detail Get the order details of the purchased product
- buyer_order_express Get the order logistics of purchased goods
- buyer_order_message Get the message from the buyer of the purchased order
- buyer_address_list shipping address list
- buyer_address_clear clear shipping address
- buyer_address_remove delete shipping address
- buyer_address_modify Modify delivery address
- buyer_address_add add shipping address
- buyer_info buyer information
- buyer_token buyer_token
- seller_order_list Get the list of sold product orders
- seller_order_detail Gets the details of the sold product order
- seller_order_close The seller closes a transaction
- seller_order_message Get or modify the notes of the sold order
- seller_auction_list The list of products that can be put on and off the shelves
- seller_auction Product on and off the shelves
- seller_item_add product upload
- upload_img upload pictures to Taobao
- img2text image recognition product interface
- tbk_order_query Taobao customer order query
- item_list_weight Get product information in batches
- item_history_price obtains product historical price information
- item_get_app Gets the original data of Taobao app product details