Today we chat with resource owners such investors / owners, how they evaluate a product is good or bad. From another perspective, that is, you, as the entrepreneur / product owner, in the end how to impress the boss or investors at different stages.
We first have to recognize the different stages, see the focus is completely different, just below investment people to see the perspective of entrepreneurship projects for.
First, in the earliest time, they are not really look at the product, of course, this time has not yet products, seen as the product of their team, especially the central figure. I remember that in 2014, 15 years, most exaggerated when venture capital is the hottest time, then as long as you are a big company like Tencent Ali inside the middle-level staff, no matter what you do it, as long as you want to venture out, will there are investors eyeing you right away, I'll give you a direct say you thirty-five million% of a 10% stake, and even they will not take the initiative to actively encouraged employees intend to leave out of business. This is a typical investment investment team, which basically corresponds to the seed round, took the money this round, the team will begin to make the product.
But, after all, who voted against the endorsement of credit is this man in the past, can only get the money first round, the next round would have seen that thing out, which is the product. Investors think about the problem is not tricky, right solution, if the path to, then this time you can get the first two resources, which almost corresponds to the angel round, the common large amount to millions of small tens of millions of yuan, the amount and related industry and product form.
This round of money, usually we need to do some market behavior, and real user interaction to optimize the product.
Later on, the product has been out, more of a money back or what resources to see it, it would have to look at the data the real deal, that is real feedback from the market, this step we can expand a little bit to say this because the real data is divided into different phases, substantially corresponding to B from A wheel until the wheel IPO.
First look at the data growth, which is the first stage, because any product in the beginning, we have to verify that he has no real value to reach users, and some data related with the growth can give us good prompt. Many traditional companies who are wondering why some Internet companies do not make money, but so valuable, investors flock to the market value of the valuation is very high, in fact, because he has a nice growth curve. Because any company's resources are limited, as long as there is a nice growth curve, it means greater imagination and the possibility of the future, we should not be brought as a realization of the resources, but should try to maintain larger and more prolonged growth, with this imagination later, the future is always considered to worry about money, so at this stage do not make money is not important.
By the way, here is the need to fill a say growth is benign growth, is retained growth, not made out of data.
After all, there will always encounter bottlenecks that increase, that look at the first two stages of the data it, then see if you can start to make money, make money we are talking about can be broken down into revenue and profit, in fact, is not the same concept, there no income is recognized on your users would be willing to take money to vote, this is the real deal, but there is no profit, that is, look at some of your own internal operating efficiency, and this includes the development of production efficiency and marketing promotion efficiency and so on.
In talking about this, I think we can go a good look at the practice of Swiss Fortunately, in the end he did what data at different stages, in fact, is very particular.
With data relating to money, if still relatively good, then your company is likely to be ready to market, and will watch the market before the data is not the same, and this time will look at market share, that will be thinking how big the market, the size of this market in the future is how to change, in which you can be assigned to the number of shares, the share of the future is how to change this perspective to rise to the entire industry ecosystem, this is your final worth a final assessment.
Well, this one will stop here, I use voice-to-text input method directly, it may seem a little long-winded, and then do some simple editing changes, I do not know how it feels to see such an article.
__________
Su Jie ( i AM Sujie ), Ali former product manager, wrote, "everyone is a product manager" and other three books, now do entrepreneurs service, good warehouse incubators founding partner, product innovation is an independent consultant.
More product innovations topic, click on the text, listen to free online courses.
