For operators you should know that it is a process which is operated by the user, that is, drainage, retention, and promote live, transforming them. Do a simple analysis, we hope to be able to help, we began the following major contents of it today and today we have different stages.
1. acquisition (CPA) link
Sean low-cost acquisition (CPA), offers two recommendations: Language - market match, the test is how to seize the attention of the user's ability. The channels - matching product, said product is invested in what channel to direct the user's line of sight.
Channels can be divided into three categories: one is word of mouth channels for viral marketing; one is the organic channel for search engine optimization, content marketing; there is a paid channel, such as advertising, sponsorship and so on.
Language - market match. Since the user's attention to the product rarely, operators need to grab the user's attention and emotion in the fleeting opportunity, so the focus is to attract the user's eye through impactful design and copywriting, lead to resonate with users.
In surrounded by various competitors and external interference, effectively target users, and at the right time and scenarios, allowing users to notice the product.
2. Conversion
When the user has noticed the product, we need to try to help users make a decision: "I do not want to download the application to register an account??"
At this time, users of the products increased a little attention, thinking and decision making and positive, but the window of opportunity is still very short.
Operators need to further cause with a good design and user stories of emotional resonance, the benefits of the product through a clear description of the copy, giving users personalized content and recommended products; as well as through psychological means, such as reward incentive, scarcity, social evidence, such as a sense of urgency, enhance the power user attempts.
3. Activate / active
When the user decides to try the product, you need to guide the user through all the necessary steps as soon as possible, a key action, experience the product's core values. For example, a road map leading to an "aha moment".
If you are shopping in charge of software products, before the new user experience aha moment, these must complete the following steps: Download app- browse merchandise - Add to Cart - Create an account - Enter delivery information - click to buy.
In this series of actions, most remain in the user which step? Is not something to be found, or create an account too much trouble, or Page Setup unreasonable? You have to calculate the loss rate for each user node to accordingly improve product performance, improve the user experience.
4. Retained
When the user has experienced the product's core values, we want to help you form habits to guide users continue to use more features, and feel the progress of their growth.
This process can, to the user through the game of reward practices; such as common novice tasks, development tasks, attendance punch card, medals and other points. By the celebration of the user's progress and milestones, timely reminders and communicate to users about the direction of the new features are all to try.
Among them, simplify the process to remove obstacles to help users set up a marching to the advanced user goals and plans are underlying core. After the user has retained a different approach based on early, mid-term and long-term phase, the operator can be observed by the packet, and continue to optimize operational means and strategies to retain customers.
5. realizable
When the value of the product and the user experience to survive, and finally came to challenging hurdle.
That is: how to get real benefits from the user's body?
Allowing users to purchase a membership / commodity, operators need to help users answer the question: "? To pay for it, now you do decide to do this, there are no other alternatives, the value would be better?" This is a logical decision based : the user to decide whether he considered the value of the product is higher than the price of the product.
Or is advertising and other forms of liquidity, although different business models different, realizable way, but there is a need to focus on the concept that pinch (pinch point), which refers to the potential loss of local revenue.
For electricity providers / gaming companies paid traffic, from the user to complete the selection of goods is a danger zone between buy, buy a lot of people will give up halfway. To assess these common operations pinch, analyze the reasons users give up these points.
You take these five steps into a loop, and the complete system to be made into the user's system; allow users to better stock in the product life grow.
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