"Internet + Sport" meaning not a simple Internet technology + traditional industries, the aim of using the network of the Internet technology, infrastructure development and mutual integration of traditional industries, to further promote the industrial chain and upgrading of traditional industries, the formation of new industrial development model . "Internet +" concept is ripe for further development of the Internet thinking of practical achievements, promote and enhance the vitality of the social and economic entities, provide a broad information service platform for the reform of traditional industries, innovation, mining and use of Internet technology in traditional industries the pattern optimization and resource allocation role of the "Internet +" innovative thinking and a combination of traditional industries in a wide range of integration in all areas of society, the formation of a comprehensive Internet-based thinking ideas and implement innovative industry approaches.
With the development of the Internet thinking, the US General Electric Company put forward the "Industrial Internet" concept, to improve production efficiency through intelligent machine control and data integration comprehensive analysis of Germany have implemented "Industry 4.0" Action Plan, intelligent traditional industries technology, precision management. China's "Internet +" covers industry, agriculture, commerce, service four major industries, the combination of Internet and traditional retail, born only product, Jingdong, Taobao large network of shopping portals; Internet and traditional financial sector combined, She gave birth to Alipay, the balance of treasure, wealth management through other financial tools; the Internet and traditional fitness industry combined with the emergence of Keep, love, plump and other fitness APP software. In the "Internet +" direction of development of the sports industry background caters to the Internet and the traditional thinking of combining sports industry concept, with Internet technology can easily achieve cross-border integration between the sports industry.
First, the [Internet + Sport] Internet sports a new consumer trend research report
In recent years, China's sports industry with the support of macro-policy and capital, high-speed development. Today, parties sports industry increasingly rational and pragmatic, deep plowing into the market, cross-border cooperation, foster a new stage of development of the user.
In fact, thanks to the development of this stock boom of the sports industry, have taken advantage of the Internet era to promote universal increasingly attach importance to sports, and to establish a new concept of sports consumption and the formation of social sports culture in the new period. At the same time, sports and technology, entertainment, travel, education, fashion and other areas of rapid integration, creating new opportunities for development.
With the continued advance of sports industrialization process, the accumulation of social sports culture, people treat the concept of sport is also undergoing change, increasing emphasis on health, the pursuit of a better life, sports consumption market will be growing opportunities .
体育成为人民的生活方式，不再仅仅依靠一项运动，一次锻炼，未来民众在生活中，将切身感受到“泛体育”发展带来的健康红利，而中国的体育消费也将随着互联网的发展，体育的跨界融合，老百姓生活方式的多元化，迎来一次全新的市场繁荣。
在此背景下，千亿体育推出《2019互联网体育消费新趋势》。报告内容数据采用网络公开数据、京东大数据、体育产业生态圈用户抽样调查数据，从宏观政策、消费群体、消费需求、消费行为等几个维度重点分析。旨在通过体育消费大数据呈现出来的宏观规律，勾勒出国内体育消费的发展轨迹，总结体育消费的变化趋势，供行业参考。
千亿体育作为新生代的体育传媒公司，未来将从城市、体育用品、体育用户、电竞、品牌等更多维度为行业从业者带来细分领域体育消费趋势解读，助力中国体育产业发展。
二、互联网＋体育带来真实惠 体育部门优化服务找到新抓手
互联网改变我们的生活习惯，同样由各地体育部门以千亿体育“互联网＋体育”的方式打造的线上服务平台让老百姓健身享受到了真正的实惠。
杭州市体育局就推出了全民健身地图以及相应的手机App。动动手指就能找到健身的场所，数字化让更多年轻人爱上健身。通过杭州市体育局推出的全民健身电子地图和千亿体育App软件，市民可以轻而易举地找到就近的运动健身场地。全民健身电子地图涵盖了杭州市八区二县三市中所有可用来健身的场所和资源，里面详尽地描绘了各个街道全民健身的健身场馆和路径。市民可以通过电子地图根据自己的喜爱的体育项目寻找场地，同时也可以通过“千亿体育App”查路线、预定场地、发送邀请、寻找伙伴和晒成果。
“互联网+体育”模式不只带来产品功能的升级，也给消费者带来真实惠。例如一些省市试点医保卡用于健身消费，一些健身app推出积攒运动能量兑换健身券等等。在北京，用智能手机下载一个名叫“千亿体育”的app，手机注册并实名认证，就可以享受近距离秒定场馆，还有优惠价。
Platform through the "Internet + Sport" mode, the user will combine online and offline sports venues needs to build stadiums with the user and the surrounding service combining new sports industry ecosystem. Currently covered platform and medium-sized venues to sports stadiums football, basketball, badminton, tennis, table tennis, swimming, fitness, skating, skiing and other sports-oriented, has settled venues in Beijing have accounted for one hundred billion platforms legal procedures more than half of medium-sized venues.
On the one hand is a serious shortage of the number of stadiums, on the other hand is a lot of low-built stadiums utilization, even in an idle state. In response to this phenomenon, Wuxi cut from the perspective of resource management, through intersectoral between different government departments' public service cooperation "across the main mechanisms for cooperation between government departments and enterprises, make an inventory of the stock of existing stadiums, relying venues enhance the efficiency of utilization of space to solve the shortage of venues contradiction.
[Internet + Sport] 5G Internet era thinking and traditional sports new trend now is to simply Wuxi in the "wisdom body Wuxi" micro-channel public number where you can enjoy convenient, abundant physical education and health services, venue booking, training purchase, prepaid tickets rapid admission, enjoy excellent activities and other basic functions, but also from time to time to get sports events, performing arts, sports and tourism information. August 6 this year, "Chi Wuxi body" issue electronic tickets to the public, to the designated venue on the day of National Fitness Day to participate in fitness activities are free.
Three, 5G era, China's sports and exactly how to combine the Internet?
One hundred billion sports and the Internet How should I combine? This is the penguin sports Jianhong office, almost all the issues discussed with colleagues, This question is not only about the transformation and development of a sports broadcast platform every day, it is the fundamental question China's sports industry has to face.
Today, the major domestic and international sports platform and IP, are very clear in China "won the customer" marketing strategy, that is, at the same time for two types of people: one sports enthusiasts; the second is the Pan-sports users. But the product in the form of a live platform, in competition for these two types of user time, we look forward to one hundred billion sports have better breakthrough.