Since playing micro letter, a lot of people say this is a fan of the economy.
Some even say that, as long as the 1000 die-hard fans, you create the equivalent of a bank never need interest.
Ready cash.
I do not know how many people can do it?
With respect to individual brands, a fan of 1000, equivalent to a quantitative indicator of.
It's like, I set 10000 as the original article.
Okay, you know what a personal brand it?
for example.
Speaking Taobao today, who would you think?
Speaking QQ, who would you think of it today?
Speaking today Jingdong, you will think of who?
It is clear that we seem to be familiar with these, unwittingly replied:
Speaking Taobao, think of Ma;
Speaking QQ, I think of Ma;
Speaking Jingdong, I think Liu Qiang East.
Then I continue to ask you next.
Speaking Ma, what do you think of it?
Ma talked about, what would you think of it?
Speaking Liu Qiang East, what would you think of it?
Once again, we seem to have poisoned like:
In unison,
Speaking Ma, Taobao think of Ali;
Speaking Ma, I think micro-channel QQ;
Speaking Liu Qiang East, think Jingdong Mall.
You will find a logic:
What comes to think of you;
Who would have thought what comes.
Simply put, this is a personal brand .
Complex point of speaking, there is first a man and then a brand.
Finally a man to build a brand.
So we will find personal brand is the brand of both the individual and combined.
That question is, why do we need to do a personal brand?
Just some hint ah, I believe you knew it.
With a bag, LV why so many girls want it, then you have to buy it?
By the same token, a person of a business, if they can make personal brand, personal brand founder's endorsement, do you want to be the next Lei Jun millet?
That is what we want the benefits of establishing a personal brand.
If a person does not create a personal brand.
The most obvious is painful:
1. Your 1000 die-hard fans, you may withdraw cash too often, resulting in trust overdraft, late fission new fans can not come out.
2. You need to constantly to accumulate fans, because not well-known, others do not recognize you.
For business owners, there is no personal brand companies, equivalent to no soul.
This is like a supermarket business for so long.
You do not know who the owner of this supermarket yes.
If you are the owner of this supermarket Lei Jun is how?
1. believes supermarkets will accumulate a lot of fans;
2. there will be a lot of customers like supermarkets.
It is worse, if you do not do personal brand, it is difficult for customers to accumulate your trust, loyalty, right?
As long as there is little sign of trouble, the occurrence of a public relations crisis, as long as the boss from the media platform to clarify, he is like a star than the next person says.
Some better than others give his fans hair.
After all, you are the most fans believe you.
So how to build a personal brand?
Stay tuned for upcoming share.
