Tonight review "survival guide than the soft skills Code", the author comes to the importance of establishing a personal brand, but also from a different perspective explains how to create a personal brand. There is a very important criteria is to have its own unique Cheats, saying that white is to have a particularly deep or skills several studies, as an independent system of these skills, and the skills are very rely on long-term exercise to get of. The author of this statement gave me a lot of inspiration, so I have a feeling suddenly see the light, and the same time, the authors themselves mention this method, from a practical standpoint, there are a few questions need to think carefully about.
Value gap personal brand how much?
An old saying, seeing is believing. In daily life, the company can see a lot of brands, shampoo, many people first think of Head & Shoulders, YY, a lot of people can think of Durex. These are only in everyday life. In the IT sector, which is surrounded by classic personal brand? Creating linux operating system linux, python language inventor of Guido van Rossum, as well as domestic typical personal website successful Liao Xuefeng, etc., more successful, they are all examples of failure to establish a personal brand it? In fact, examples of failure are everywhere around us, everywhere, every day in the company of those holding fixed salary goof wait staff is no idea of this project is how will those to cut the time allocated to someone else's project manager Is such that. In this world, there are many causal factors of success, but failed there must be many inevitable factors.
Create a personal brand, where one of the difficulties in it? The authors say how much operational?
In fact, the authors say the reason is very simple, just a few hundred words. However, think carefully you will find that simple things, why few people can do to it? what is the reason behind the scene? For a programmer, to create a personal brand, it estimated a few things have to be right.
Technology accumulation:
If a technical bad programmer, you even do not know something, you also expect to write about, and then teach it to others, to help solve the problem quickly others? It is completely impossible. So, a programmer, wants to establish its own brand, some better technical skills, computer science is not a simple technology, there is no accumulation of many years, can not be achieved master of the realm. So, for the technology grow, over time it can only be a.
Writing skills:
to establish their own brands, many times, we should write our own stuff out posters, others see, feel better you work, the next will be willing to communicate with you. So, writing skills is a very important level. Although you do not need to reach the writer water products, to achieve at least say clearly. This is, in fact, the difficulty is not small. The practice also takes a long time, long polished.
Behind these two skills, is a test of your tenacity, but also a test of your perseverance, if you lack the ability to do things independently, the lack of time in the absence of external stimulus, the ability to complete one thing, the two key skills are hard to come out of the exercise.
Summarized into four: Over time, self-contained, tempered, perseverance: But, for most people, these can not be done, that is, even if they read this book, but also no change to their the reason. It seems, sometimes, Mind basically determines whether a person is mediocre or outstanding personality. Efforts to establish a personal brand needs to work outside of it?
Come to think, all these years of work, very often, in their own work, or very hard, and every effort to hurry, hoping to get something done as soon as possible. At work, a lot of the time, writing for a summary of the time at all. Had their own ideals is very short answer, is to do their jobs, it can be appreciated by the leadership and recognition, to get promotion in the workplace. Now think of it, this mode of operation, the individual, there are many negative effects. Create their own brand but also to the boss or leadership within the company can look to, to outsiders or people in need simply can not find you, vast network of sea, who will find a person who could not find, and find a man of value will not necessarily work for him? As a the same lines, why would you believe, I believe you have to make things right? There is a lot of content can not be converted to work in the community is the value you need, for example, you are doing lithography machine, only asml work, in addition to this, it is estimated the world is difficult to find a suitable job. If you want to change jobs, or want another place to work. That previous work experience basically is greatly discounted, which means you have to learn new things to adapt to the new work, which is to say why some people say that the cause is the cause and work of two different things. So, create a personal brand by working hard is not enough, many times, you have to master other skills to promote themselves or through other ways, to let others know you, know your value.
In the end how business needs personal brand?
Perhaps his experience can answer this question. Often in communities near the basketball court to play, go more often, we find some rules. There are always a few people, every time I go, they are, these people, although some very old, but they have a common characteristic, that is particularly accurate shooting, and every time we play together, like and they are a team inside, good technology, and and his teammates and understanding. According to my long-term observation, we found that they were not particularly high talent people, their only place is to practice much more, and is moving in a direction, and strive for a long time, I myself, the first company we all play pool, I play pool. In the second company we played tennis, I started to play table tennis in the third large company we basketball, I fell in love with playing basketball. The result is that, although each sport will play, but any sport, can not be regarded as a master, the other hand, his career, is not that right? In what context do something, never consider long-term planning. This is not just a personal issue, but also the workplace rookie common problem, not unique Cheats, one can only be a supporting role, a lot of skills, just the accumulation of people a year and accumulated ten years, the level will definitely be different. Brought destiny will be very different. So, targeting a skill, constantly updated and growing, this is the king of personal brand management, brand management is a personal shortcut. You have to prove yourself good writing, it is necessary to come up with quality work, you have to prove yourself to write a good program, from time to time also have to show your own software works, classical works, and word of mouth will pass quickly, so, ah, the image of the individual works is very important Oh.