The relationship between points and daily food, clothing, housing and transportation is getting closer. There are different points malls for different products. Why are businesses willing to spend so much effort to cultivate points malls? There is no-loss trading in the world. For merchants, building a high-quality points mall system can bring more benefits to merchants, so merchants are willing to operate points mall. Merchants in the points mall can acquire more highly loyal users and achieve stable operations of the merchants.
For businesses, the most difficult problem is to increase user stickiness. In the current market environment, users have too many choices, and it is increasingly difficult to cultivate user loyalty. Most merchants will face the problem of customer loss. Many users end their contact with the merchant after spending. After the user leaves the store, they cannot associate with the store. The retention rate of product users is extremely low. The construction of the points mall system can help merchants solve this problem. When users enter the store, they are guided by the in-store staff to scan the code to enter the mini program, register a personal account, and then complete the consumption behavior through the mini program. Even after the user leaves the store, the merchant will pay Can rely on small programs to connect with users. And the business can also grasp the user's personal information and understand the user's needs. Merchants can engage in product marketing activities in conjunction with hotspot nodes according to user needs. This information can be used to remind users to participate through the push messages of the points mall to increase the connection between merchants and users.
After the point mall system grasps the user's basic information, it can also classify and label users. Merchants can launch targeted marketing promotion based on user needs of different tags to attract users to participate in activities or pay attention to products. This promotion method can effectively increase the conversion rate of users and the cost of promotion, and also avoids the high-cost needle-in-the-haystack promotion and the raindrop promotion that makes users tired.
For businesses, there is still a big thorny problem is drainage. Cultivating new users is extremely difficult, but the point mall system is helpful to attract new users. The most important function among the many functions of the point mall system is the innovative pull-out activity. Merchants can guide users through points activities to help merchants conduct publicity and help merchants achieve more efficient drainage. In the points mall, you can also publish points tasks to guide users to drive people around to pay attention to the product. In the points mall system, in addition to earning points through consumption and shopping, users can also earn points by inviting friends, which is also a key to expanding the way to earn points. The high-value points in the points mall will encourage users to share and spread spontaneously, invite friends to participate, and form a fission-like growth of users.
In the points mall system, the rewards of points tasks can effectively increase the enthusiasm of users for publicity, which is very beneficial to merchants. Users who have been introduced by acquaintances to join the points mall tend to have more trust in the product and are the best candidates for businesses to cultivate loyal users.
Tongduiba Points Mall can provide merchants with a more stable points mall system. Merchants can better query user information and behavior data in the system. Based on these data, merchants can also make user operational decisions more effectively.
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Original title: Necessity of point mall system operation
Original address: https://www.tongdui8.com/operate/detail/1601605439625/