"Graphically speaking: McKinsey complete business communication toolbox" reading notes] [2020104-2020108

Introduction: Recently doing a project plan, which involves data analysis, the data analysis presentation if there are more choices then, hope that through reading this book has a good harvest, expecting yo

Chapter One: Select the chart

A common Five chart: pie charts, bar charts, bar charts, line charts, scatter

Second, the three-step drawing: ② ① clear information to be expressed relative relationship information relationship determining a chart selection ③

1, the information to be clearly expressed (from data to information)

  A different set of data dimensions to see, will interpret a different conclusion, they want to give readers a clear interpretation of how important small coup: the information can be expressed as the chart title, for example: "salary and years of service does not matter," " company sales in 2019 increased 2-fold. "

2, clear information on the relative relationship (relative relationship to information from) (common five kinds of relations)

① component relative relationship: percentage of the overall (pie chart majority)

② the relative relationship between the project: project ranking (keyword: greater than, less than, quite)

③ time series ~ ~: How to change over time (Keywords: change, growth, increase, decrease, decrease, down and up and down fluctuations)

~ ④ frequency distribution: the distribution of the project (including the number of items within each value, "Most shipments concentrated in the 5-6 days delivery", keyword: Y from X to concentrate, frequency and distribution)

⑤ related ~~: relationships between variables (keyword: ... and is related with the increase ....)

3, select a chart (from a relative relationship to the chart)

 

 1, the component relative relationship

① is best to use a pie chart

② should not be more than six kinds of ingredients

③ eye habits clockwise, an important component into the 12 o'clock position, highlight color - black and yellow contrast, increased shadow

2, the relative relationship between the project

① multi-purpose bar

② ordinate the project name, they can be arranged in a certain order, such as: company size, create order, etc.

③ contrasting colors important item; and the scale values ​​do not use the same time, good numerical decimal point is omitted (but please the case may be); bar width is greater than the gap width

④ common bar chart:

 

⑤ bar and histogram distinction:

  1) reduce the time series of the relative relationship misunderstanding

  2) there is enough space to lay down a lengthy legend, not to this line

3, time series opposing relationship

① multi-use bar charts and line charts

  1) fewer points histogram (7-8), whereas FIG polyline

  2) the time of occurrence histogram emphasize the number of levels, small pieces of time; line chart emphasizes trends

② common column chart

③ packet line chart

     

 

4、频率分布相对关系(预测风险、可能性或机会)

①多用阶梯式柱状图和折线图

②范围大小:最好5≤X(点或柱)≤20;分组大小:规模大小基本一致(0-9、10-19、20-29等)

 ③图形示例

5、相对性相对关系

①多使用散点图或条形图

②用于论证两个变量符合或不符合我们的预期

③区分使用条形图和散点图:组(小于15)较少可用条形图:使其中一个变量按照一定的顺序排列,查看另一个变量是否镜像显示

④散点图变体:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Origin www.cnblogs.com/latter/p/12150673.html