We media has become a very popular way of personal entrepreneurship. Compared with traditional entrepreneurship methods, we media has lower investment costs and lower thresholds. Many people have a dream, hoping to become a self-media person and become their own boss. However, for many self-media novices, they don't know where to start, how to polish their own brand, and how to realize their dreams. In this article, we will discuss how to start self-media from scratch .
1. Types of self-media
First of all, we need to understand the types of self-media. Self-media includes many types, such as blogs, Weibo, WeChat public accounts, Douyin, Kuaishou and so on. These self-media types have their own advantages and disadvantages, and you need to choose the appropriate type according to your own situation. For novices, it is recommended to choose a WeChat official account or a blog, because these two types of self-media have relatively low thresholds and low learning costs.
Second, understand your target readers
Before creating, we need to understand our target readers. Different types of self-media are suitable for different target readers. For example, Douyin and Kuaishou are suitable for young people, and WeChat public accounts are suitable for various types of people. Only by understanding the preferences, needs and pain points of target readers can we create targeted content and improve the quality of our content and stickiness of fans.
3. Choose the right theme
Choosing the right theme is also the key to self-media. We need to choose the field that we are good at, or have a certain interest in, so as to ensure that we have a certain passion and motivation when creating. At the same time, we need to pay attention to whether the selected topic has market demand, so as to ensure that our content can have a sufficient audience.
4. Improve content quality
Content quality is the core competitiveness of self-media. We need to work hard to improve the quality of content. For example, we can refer to the creations of some excellent self-media people to learn their creative skills and ideas. At the same time, we need to work hard on writing and shooting techniques to improve our professional level. In addition, we also need to pay attention to the quality of our typesetting, picture matching and copywriting, so as to make our articles easier to read, understand and share.
5. Accumulate fans
In the process of doing self-media, we need to accumulate fans. Only in this way can we have a certain flow and influence. How to accumulate fans? First of all, we need to spread our self-media, such as through Moments, WeChat groups, social media and so on. Secondly, we need to pay attention to our fan interaction, reply to comments, private messages and so on. Finally, we need to keep updating and optimizing our content to attract more fans.
6. Start the road to monetization
After we have accumulated a certain number of fans and influence, we can start to think about how to monetize. There are many ways to monetize self-media, such as advertising, sponsorship, paid content and so on. When considering monetization, we need to pay attention to the quality of our content and fans, avoid vulgar and inferior advertisements, and maintain our brand image.
Doing self-media from scratch requires a lot of preparatory work, and requires a certain amount of patience and perseverance. Only by constantly learning and growing in practice and improving one's professional level and creative ability can one stand out in the field of self-media and realize one's dream.