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The arrival of each outlet, often accompanied by foam and fanaticism, it allows people to fall into into it, but leave black and blue. Now, new retail markets will also be the case. When the new retail body of the enormous magic gradually released, when awareness of new retail gradually thorough, with the capital giants will also mixed up, turned on the old and new forces spared from war.
We often say that the Internet giants to the new era we are always better than foresight, so that when the proposed "new retail" concept at the General Assembly in Ma Yunqi, most people still puzzled some. Until Ali, Tencent and Jingdong on the new retail layout wars continue, we realized that maybe something new retail has come. Because the Internet giants are not just arrange some capital level of operation, but under the original capital to compete for such a large layout of the new associated retail market, we can see that the future direction of new retail development.
From the current situation, to Ali, Tencent and Jingdong as the representative of the Internet giant has expanded the scope of the new retail layout to the capital, scene, technology and mode many levels. And capital operation routines mobile Internet era are very different, the new retail operation is more three-dimensional, diversified play on this inconsistency more Let us strengthen the new retail will be the focus of future development. As a result, there have been added to the new retail campaign among attempt to take advantage of this new retail concept achieve sustained growth. The new retail campaign has evolved from the pattern of the war between the forces of war giants become crowded.
Although the development of new retail is still relatively early and primitive, but we can not deny the strong growth potential who possess it. It is because of this potential, Ali, Tencent and Jingdong will continue to add new retail layout. That is why we did not see them for the layout of the new retail giants are actively involved in the actual process of the new retail operation among new and expanding retail share among its own ecosystem. With Ali, Tencent and Jingdong as the representative of the Internet giant as the onset point, a deeper, more three-dimensional new retail era is coming.
Layout of the new retail continues diverse and extensive, mainly scenes, technology and supply chain represented. It is well known in the era of mobile Internet, the major giants layout mainly at the level of capital operation, which was not deeply involved in the actual operation of the process. After the other hand, entered into a new era of retail giants have started deeply involved in every process and link to the new retail-related in order to promote and implement the rapid development of new landing and retail.
Early to Ali, Tencent and Jingdong as the representative of the Internet giant is mainly traditional strategic cooperation with large retail companies, continue to build a new retail scene in the wire. And to the present, will be the same giants tentacles deep into the layout of the field of new technologies related to retail, the establishment of Dharma Ali hospital, Tencent Research Institute continue to overweight, Jingdong depth distribution of artificial intelligence, big data ...... these are instructions for the Internet giant more new retail layout has gone deep into the technical field.
In addition to the scene and technologies, new retail is also trying to achieve the perfect unity of online and offline by creating a supply chain. Whether factory direct supply, food traceability, or customization, they are actually trying to build a case covering online and offline, through the production of goods, the supply of all-weather supply chain.
Platform is no longer just confined to on-line, the fusion of online and offline is becoming mainstream. Under business we see Ali, Tencent and Jingdong and RT-Mart, Yonghui Supermarket, Wal-Mart and other lines over the depth of integration, in fact, it is this trend of direct expression. With the deepening of the Internet giant layout, we recognize that the traditional thinking platform will fundamentally change the future mainstream platforms will be the integration and unification of online and offline.