My topic is the practice of engineering to do before and after the end of the software development, so the selection of three new software for analysis: 1. vibrato 2. 3. deft Microview
All three software has some things in common: the user can watch the video stream based on this recommendation algorithms, but their location and characteristics have a lot of differences,
Information architecture can be seen from the figure, the product of three main core functions are browsing short video, shot a short video and searching, and video, attention, interaction, messaging and other operations develop short video community.
The following specific analysis:
First, the overall analysis
1. vibrato style wave of cool, high-quality video, but the high cost of shooting, shooting needs content guide, video content will lead to homogenization.
2. deft video to earth, and lives, content-rich, low-cost shot. But the deft video quality is relatively low.
3. As micro-between, has high quality video, there are video ground gas, there is a quite special class of production team, scripted video plot. Depending on the product mix more than a micro-channel label, to help users quickly find the video type of interest.
Second, the page layout
Vibrato deft Microview
From the Page Layout view, deft recommendation is two-column layout waterfall, requires the user to browse to select a video to watch, switch the video needs to be done to return and choose two steps, deft main colors are white, black and white, the use of function icons is gray and black, concise and eye-catching, functional interface clean and tidy.
The main interface displays multiple video, due to the diversity of video, contains very rich in color, the overall interface seemed more messy. And most publishers can place text labels on the video, text labels also particularly conspicuous, leading to uncoordinated and video color.
As micro-shaking tone is recommended slide up and down, full-screen viewing, and using the selected video, and the video playback starts, a user does not hesitate to select and shorten the path to the user watches a video. Function keys marginalized, fell video switching, gives the user an immersive experience.
Vibrato main colors are black, translucent black, so you can highlight video content, improve the style, the overall design biased in favor of the visual, in line with product positioning, Young, cool fashion.
As micro main colors are blue, purple, red, and are over-graded, it is softer. Function key layout and vibrato similar pages are relatively simple.
Third, the advantages and disadvantages
Vibrato : Advantages: design is simple and clear, contrasting colors, highlight color theme, as early as the main user capacity, rich red network resources, the business model has been achieved, such as pumping to live, advertising cash, headlines a strong recommendation algorithm mechanism, better grasp the user psychology.
Cons: the user experience is not perfect, the lack of controllability, such as video sharing channels are cut micro letter, the contents of homogeneity.
As micro-: advantages: more comprehensive interaction design, giving users a better experience, increased channel function, to classify content, users can accurately locate.
Cons: little original content, a lot of repetition with vibrato.
Racer : Advantages: to the center, the majority of users stimulate output video, so deft than the rich vibrato Microview
Disadvantages: interaction is more complicated than vibrato micro view, the video is a little low.
Fourth, personal experience
Vibrato: vibrato is my favorite short video app, from about November 2017 started, as well as in the United States used Tiktok, feels good to use.
Racer: hardly ever, in the future might look.
As micro-: 2019 used, experience is very little content. However, as the micro-video release circle of friends can have a 30s time.
V. Forecasts
Vibrato: vibrato is the most successful short video app, and open up overseas Tiktok, very popular around the world, as a domestic sea flagship app, the future prospects for the future
Deft: Deft in crisis low for some time, but it has gradually established a foothold, optimistic about the future evergreens.
As micro: micro view backed by Tencent, but its DAU too small, deft vibrato is more than 30 times its ecology is relatively small, it is disadvantageous for competition. Not optimistic about the future of the micro view, this app may gradually die out. .