The PRC, market research agency recently released data show that in July, the domestic television leader in the domestic TV market, Hisense TV retail sales accounted for 20.44 percent in the first seven months of total retail sales accounted for 20.79 percent, ahead of second place nearly 4 percentage points, and is extremely rare in the case of domestic television had been waging a price war, its average price up to 4016 yuan television, only the average price of more than 4000 yuan of domestic TV brands, can achieve such results with Hisense adhere to promote innovation and change in the industry, allow people to experience a variety of imagined future life.
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TV industry needs to change
Since the 1990s, China's TV industry has been caught in a price war among the long-term, it has been such a brutal way of marketing so that consumers numb, development of the industry is a great harm, is not conducive to long-term development of the industry, Orville cloud network announced data show that the first half of this year's data show domestic TV retail volume of 22 million units, down 2.7%, the average price of a TV fell 9.4%, retail sales fell 11.8%.
Had tried to win the price war in the market, as the music, storms, whales and other micro manufacturers have crashed, try to show below cost to win market share in the business model is not sustainable, for those who continue to price wars to grab market share vendors It is a wake-up call, a reminder that they have been careful to repeat the mistakes of these companies fallen.
Despite the weakness in the first half of the TV market, strong technology, high-quality, differentiated new technology products has achieved rapid growth in the first half of this year, shipments 8K TV, laser TVs were up 237%, 131%, OLED TV Also show rapid growth momentum, showing a new consumer technology products have a strong demand, as a dash of color TV market, the domestic TV business is a big inspiration.
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事实上近几年国产电视企业也一直努力以技术创新推动电视产品的技术升级，在画质、分辨率等方面做出努力，以海信为代表的电视企业推出了激光电视、叠屏电视等差异化的创新科技，AI、AR等技术等技术的也逐渐被引入电视行业。
随着智能家居、物联网等的兴起，各方对电视这种产品也在日益重视，认为电视将不仅仅是影音娱乐中心，还将是信息共享中心、控制中心、多设备交互中心等，电视机正被重新定位。
海信以创新引领电视行业发展
海信电视是中国知名的的标杆企业，其一直都以自主创新技术不断提升在全球市场的话语权。近几年来海信电视研发的U+超画质引擎技术聚焦画质芯片、算法等核心画质技术和各种新型显示技术融合支撑海信电视产品持续画质升级，激光电视成功解决了光衰、色纯度、应用安全性、成熟度等技术难题，累计申请了国内外技术专利761项。
今年初在美国CES2019举办的中国电子信息联合会、奥维云网联合举行的“2019中国创新高峰论坛”，海信88吋激光电视88L5、海信U8系列ULED电视作为中国创新产品的杰出代表摘得了“中国创新奖”，标志着“中国创新”产品正在世界舞台大放异彩，正是凭借持续不断的技术创新，海信电视才得以成为国产电视的领导者。
海信电视在智能化应用方面也已取得卓越的成绩，已建立起覆盖亚欧美澳的全球云平台，统一AI和运营，建立全球化服务优势，目前全球智能电视接入用户已高达4500万。在智慧家居方面，海信主导和参与制定了12项国家、行业标准，搭建了聚好联国家级智慧家居平台，接入的第三方品牌的IOT设备已有126个品类。
海信电视认为电视机正处于“强化”和“取代”的交错期，强化的是“地位”，取代的是“形态”，但是客厅大战再喧嚣，电视机作为家庭中心的地位不会变。正是基于对电视产品的深刻认识，海信电视早在2011年就开始引入大小屏互传、家庭私密社交圈共建、AI语音图搜交互等技术。
获益于多年来的技术积累，海信电视开发出了全新的Hi Table系统，这款全新的智能交互系统超越了智能控制中心，叠加社交功能。Hi Table是一个全新的打破交互系统，是海信在VIDDA AI人工智能系统基础上，依托海信强大的语音识别、图像识别、自然语言处理、大数据等人工智能技术，通过对身份、行为、空间、环境的全方面感知，实现了TV+AI+IOT+社交的全部架构，为用户提供全场景智慧生活服务，超越目前一切智慧屏体验。
Hi Table系统让电视机不再是一面冰冷的屏，而是一个有温度、有情况的生活助手、工作帮手，把家人聚在一起，把亲朋聚在一起，把久未谋面的好友聚在一起，把有共同爱好、兴趣的朋友聚在一起，把现实和虚拟聚在一起，把现在和未来聚在一起。
搭载Hi Table系统的S7的特色
海信S7电视搭载了1600万像素的超广角镜头AI Camera，F/2.0大光圈，117°大广角，全家老小都能轻松入镜。其还可以充当家里的安防监控，老人、小孩、宠物独自在家，通过“小聚在家”可以实时远程了解家中状况，而且即使是晚上全黑环境AI Camera星光级摄像头也能清晰监控家中状况。
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海信S7搭载的Hi Table系统以六路视频交互开启视频新体验，亲友团可以一起追剧、一起聊球、一起畅聊，创新设计的共享放映厅模式，个人用户可创建放映厅，亲友团可共享视频内容；通过认证的大V海还可以创建放映厅与粉丝共享精彩内容，进行实时互动。
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此外海信S7搭载的Hi Table系统还提供AR之家健身跟练功能，可以体验AR健身新方式；小聚识人让电视变身家庭超级顾问，首创的大屏视觉AI场景服务，电视变身虚拟试衣间，在电视前就可以轻松换装、美颜；未来生活馆首创大屏3D虚拟社交平台，让您把家装扮成喜欢的样子，在虚拟世界中认识新的朋友，体验未来生活的样子。Hi Table系统依托海信聚好联国家级智慧家居中心AIOT生态，打通无限场景。
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As the domestic television leader, Hisense laser TV, overlay screen television and other innovative technology to the industry to bring new wind, it's innovative Hi Table system with six-way video chat, share video room, 3D Avatar, AR home, multi-screen interoperability , gathering people know, the future living museum, AIOT eight futuristic scenes experience to the television industry has brought new changes, China will become another example of independent innovation.
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Bai Ming Technology BMtech007