Entrance, traffic, and data are the three cornerstones of the entire Internet media, and it is these three cornerstones that have laid the foundation for Coocaa to break through the bottleneck of the industry. In the traffic-based 5G era, obtaining traffic is gaining opportunities, and large-screen marketing urgently needs to make breakthroughs through innovation in order to win opportunities in future market competition and obtain more traffic. With the continuous deepening of the family scene, the large screen is in a period of rapid expansion, and the technological torrent pushes the large screen to a new track of the times.
The pursuit of traffic and brand exposure has intensified, so that marketing has also been quietly integrated into the family life scene, and gradually formed a marketing closed loop of consumers actively searching, placing orders, and evaluating feedback. This marketing model allows the brand to quickly enter the eyes of consumers, greatly shortens the marketing promotion cycle, and promotes the brand to enter the market expansion stage faster.
Throughout the development of OTT large-screen marketing, from specific businesses and applications to the overall industry and market, the changes in OTT are profound and multi-dimensional. Coocaa Technology’s OTT large-screen marketing relies on the behavioral data portraits of massive consumer groups and uses multiple innovative ways of playing to achieve marketing pushes with thousands of screens and faces, so that marketing content can directly reach target consumer groups, achieving rapid circle breaking and accurate fans. .
From the scale of consumer groups to the standardization of marketing products, they are all helping to promote the standardization of the OTT industry. Coocaa Technology focuses on family scenarios, and based on the precipitation of front-end and back-end data of OTT large-screen marketing, it supports multiple marketing scenarios, and conducts multi-dimensional in-depth analysis of marketing delivery data through the large-screen index to help brands more comprehensively understand large-screen displays in different industries Optimize the range of marketing delivery, discover more suitable media combinations, and help brands reduce costs and increase efficiency. Coocaa Technology will continue to dig deep into the future of large-screen marketing to help the industry change and achieve large-scale revenue growth.