Facebook in marketing, advertising, an advertiser should focus first on establishing advertising processes, including account structure, advertising goals, audience targeting, competitive bidding, layout and content. These can be summed up in three levels of advertising, namely, campaign, ad group and ad material itself. A campaign can be divided into three levels. A plurality of ad groups, a single ad group may further comprise a plurality of types of materials. Targeted advertising campaign based on the ad group selected.
Then the Facebook promotion, audience analysis is the most important. Your audience can be divided by type core audience, custom audiences and similar audience. Facebook's core audience is marketers tailored to the demographic data, regional, interests and relationships audience. Custom audience refers to the list of customers, network, mobile, offline and interactive user. Similar audiences is to create a similar access to existing user groups use to generate custom audience. They may have the same or similar features, such as interests, age, behavior, gender and region. Therefore, we should focus on analyzing the characteristics of the audience, so that advertisers can reach more people interested in promoting products.
In the actual process of advertising, advertising need to be familiar Facebook ad auction pricing. CPM is the cost of each display 1000, CPC is the cost-per-click links. Advertisers should test whether the return on investment can be maximized by the number of shots or the number of links clicked.
Improve the accuracy of Facebook advertising and marketing business sales
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Faced with increasingly fierce competition, companies can not only rely on cross-border Amazon, eBay, express delivery and other traditional third-party platforms. Facebook is still the Chinese blue ocean. First, the use of social media and enhanced skills to identify target customers is essential. Well, said so much, if you get more facebook marketing data, it is better on facebook520, tailored site navigation site for all sellers facebook, facebook marketing offers for the majority of popular website, data software, keyword tools, off-site drainage, email marketing, education and training, trends and other web portal that can help information between small and big seller sellers can eliminate unequal.