Doing cross-border e-commerce is more or less inseparable from advertising, and Facebook advertising is the first choice of many people, so Dong Ge will share a tutorial on Facebook advertising today. After reading it, you will not believe it. Facebook advertising cast!
Tutorial on Facebook Advertising
1. Register a Facebook account in a scientific way, and fill in the correct information according to the prompts. However, there are a few small details that need to be paid attention to, which are related to the stability of the subsequent advertising account!
●Fill in real personal information
Facebook now strictly checks the authenticity of personal information. Once it is found that false Facebook identity information is used, it is very likely that the account will be banned directly. In addition, if you encounter problems later, using real information can help you appeal.
●Keeping an account is a must
The problem of maintaining Facebook accounts is an old problem that is often mentioned. However, many people still ignore the importance of this operation. Maintaining an account actually means that Facebook officially gives us the identity of a normal user. A high-weight account is very important. If you find it troublesome, you can directly use adspower's rpa to automatically maintain an account, which can help us browse, like, Comment, simulate the action behavior of normal users playing Facebook, save worry and trouble.
2. Establishment of Facebook advertising account
After completing the creation of the personal account and public page, we can start to create the advertising account. At the same time, we can also use the BM business management platform for subsequent Facebook advertising operations.
3. Create Facebook ads Here, Facebook ads are divided into three levels: campaigns, ad groups, and ads. Let's go through them one by one.
● Campaign
Facebook ad campaigns are the highest level and require setting the purpose of the ad. According to the actual situation, choose the most suitable advertising target for you. Facebook offers a variety of options, such as brand awareness, reach, traffic, conversions, and more.
● Ad Group
Facebook ad group is the middle level, you need to set Facebook target users, budget and ad placement, etc. Use the Facebook target user information obtained before, such as age, region, language, etc., to build an accurate target user portrait. Then set the advertising budget and delivery time period, and you can choose a single daily budget or a total budget. Choose a suitable ad slot, and Facebook ads can be placed not only on the platform, but also on other Facebook platforms. New users can choose the automatic placement, and the system will select the appropriate placement for placement according to the situation.
● Advertising
Now let’s create the Facebook ad itself. We need to choose an advertising model, such as carousel ads, video ads, graphic ads, etc., edit the material, and then launch it.
Please note that the use of material should avoid infringing content.
4. Track the effect of Facebook advertising
After completing the above operations, we also need to track the effect of Facebook ads and optimize the ads based on the analysis results. This allows for better results after a period of ad serving.
Summarize
This is the end of Dong Ge’s sharing today. The above is the most basic Facebook advertising tutorial. If you have any questions, please leave a message in the comment area. Let’s communicate and make progress together!