With the advent of the e-commerce era, the way people shop has also changed. Today, the way of shopping in traditional bazaars, shopping malls and other places is gradually replaced by online shopping, group buying has become a very attractive way of consumption. The group buying in the community is more convenient and fast, and has been favored by more and more residents. This article will give you a detailed introduction to how to carry out community group buying from the steps of community group buying, case sharing, and skill application.
1. The steps of community group buying
1. Determine the products for group buying
First of all, it is necessary to determine the products for group buying, and it is best to choose products that meet the needs of residents in the community. In this way, the quality of the goods can be guaranteed, and the success rate of group buying activities can also be improved.
2. Formulate a group buying plan
Formulate a group purchase plan, including the price of the group purchase, the number of participants, the starting amount, and the time of the group purchase. It is necessary to formulate a reasonable plan based on factors such as the price of the commodity and the number of participants, which can not only attract the number of participants, but also ensure its own interests.
3. Promotion
Carry out publicity and promotion to attract more participants. There are various methods of publicity, such as community WeChat groups, community forums, community bulletin boards, etc., to increase the popularity and participation of group buying activities.
4. Collect orders and place an order to buy
Collect orders and place orders to ensure timely delivery of goods. It is necessary to collect orders in time and contact suppliers to place orders to ensure the timely delivery of goods and the success of group buying activities.
2. Specific case sharing
Xiao Zhang is a resident of a community. She found that everyone was discussing group buying activities in the community WeChat group. So, she decided to also try to find merchants to cooperate in community group buying.
After understanding, she chose a fresh food store near the community as a group buying merchant to meet everyone's actual needs. At the same time, when looking for a fresh food store, she gives priority to choosing a store with a good reputation to ensure the quality of the goods and the reliability of the service.
After communication, the fresh food store has formulated a reasonable group purchase plan. Different types of products have different group purchase prices, which are more favorable than the original price of the products. The group can be formed when the number of participants reaches 3 people. Moreover, the merchant has set a minimum delivery amount, and each order must reach more than 10 yuan before delivery. In addition, the merchant has also set a group buying time, and the order will be closed at 15:00 every day, and the unified delivery will be carried out at 17:00 .
In terms of publicity and promotion, Xiao Zhang suggested that businesses use various methods such as community WeChat groups, community forums, and community bulletin boards to carry out publicity, which continues to attract a large number of residents to participate.
3. Use of skills
In community group buying, using some techniques can improve the effect of the activity.
1. Select the right commodity and supplier
Choosing the right products and suppliers is the key to group buying activities. It is necessary to choose commodities according to the needs and tastes of residents in the community, and choose reputable suppliers to ensure the quality of commodities and the reliability of services.
2. Make a reasonable group buying plan
Formulating a reasonable group buying plan is the basis of the activity. It is necessary to consider multiple factors such as the price of the product, the number of participants, the minimum delivery amount, and the group purchase time, and make reasonable adjustments according to the actual situation to ensure the success of the group purchase activity and self-interest.
3. A variety of publicity methods
A variety of publicity methods can attract more participants. It is necessary to use various methods such as community WeChat groups, community forums, and community bulletin boards for publicity to increase the popularity and participation of group buying activities.
4. Collect orders and place orders in time
Timely collection of orders and placing orders for purchase is the guarantee of group buying activities. It is necessary to collect orders in time and contact suppliers to place orders to ensure the timely delivery of goods and the success of group buying activities.
To sum up, community group buying can improve the effect by selecting appropriate products and suppliers, formulating reasonable group buying plans, various publicity methods, and timely order collection and order purchase. I hope this article can provide you with some references to help you successfully carry out community group buying.