Java fresh business platform - coupon system architecture design and source code parsing
Electricity supplier Background: examples of interpretation promotion system
Electricity supplier back-end system, including the linkages between the various systems merchandise management systems, procurement systems, storage systems, order systems, marketing systems, rights protection systems, financial systems, membership systems, permissions systems, mutual basis, to the front end of the normal business flow build strong solid foundation.
The main purpose is to facilitate the promotion system operators to set various promotions, to increase product sales, customer price and other users.
In the background of each system, promotion system and merchandise management system, order system associated with the largest trade merchandise management system to provide activities for the promotion system, the single-user, promotional offers will show in orders in the system.
Promotion system introduced
Promotion system mainly includes promotion management and promotion type management .
1, promotions and information management activities include active management:
Event Information
- Event Name: it can be used to distinguish between promotional activities, but also easy to query;
- Time: effective time promotional activities;
- Rules: rules corresponding to different types of activities, such as full X minus N, requires setup;
- Activities Goods: participation in promotions of goods, according to different types of activities can be divided into the main activities of goods and gifts.
Active status
According to Time, it can be divided into not started, in progress, has ended.
- Not started promotional activities are free to edit or delete activity information activities;
- Ongoing promotional activities in order to prevent emergency situations, generally terminate an active operation, you can also edit add remove merchandise, but generally can not modify the campaign rules, otherwise easily lead to front-end buying experience poor;
- The promotion has ended can not be edited.
2, the general types of promotions comprising: a full cut, full of gifts, full off, increase available, cheap, packages, sale, spike like.
Promotion creation process
Background create promotion process generally:
- Select the type of activity;
- Related activities is provided: event name, event time, event rules, different types of activities require different setting operation, particularly visible examples below;
- Select the main activities of goods. For the gifts and related activities, outside the main commodities, need to choose another gift to participate in activities, pay attention here, some platforms will be giveaways as a separate product type, and some of the main commodities platform can be directly used as gifts;
- After the event information is set up, in the event the effective time, front-end user visible.
Promotional system background example
The following example to be simple explanation of each type of promotion of creation.
1, full reduction
- Full ladder Less: amount consumed by ladder set the corresponding full impairment, the greater the intensity of the higher spending limit full cut, in order to stimulate users to increase the amount of a single purchase, for example, full 100-10, 200-30 over, at least 300 -60 and so on.
- Each full cut: each consumer to achieve the full amount minus a given value, for example, per full 100-10.
- Settings include: event name, activity time, full reduction mode, commodity activities.
When setting up the ladder full cut, can be done to monitor the full amount of reduction in order to avoid the high amount of the impairment is lower than the full amount of the low full impairment occurs.
2, full of gifts
- Gift filled to capacity: consumption reaches a certain amount, then the appropriate thing presented to the user, the content is generally presented specific gifts, such as spending 1000 to send scarf.
- Full piece gift: consumption reaches a certain number, then presented to the user the appropriate thing, bonus content can be the same commodity, for example, to send a full two.
- Settings include: event name, activity time, full of gifts manner, activities merchandise, gifts.
There are mentioned above, various electronic business platform for the definition of gifts is not the same. Some gifts are not foreign sales platform, so the gifts will also serve as a type of goods, used only as giveaways; and some normal platform will be selling merchandise as gifts. Hence the need to define a platform based on business gifts: When if first, then choose gifts, gifts to display only the type of commodity; if the second time, then select the gifts, all the merchandise display.
3, full fold
- Fold filled to capacity: consumption reaches a certain amount, can enjoy the same discounts, for example, over 500 enjoy 20% off.
- Full member off: consumption reaches a certain number, a discount may be provided corresponding, for example two full enjoy 30%.
- Full stepped off: according to the amount of consumption of the ladder enjoy discount, the higher the discount the greater the spending limit efforts to contain full capacity fold, such as 10% off over 200, at least 400 hit 8-fold, also contain full pieces of folded, for example, enjoy 30% over 2, 6 to enjoy the full 3 fold, at least 5 fold the like enjoy 5.
- Settings include: event name, activity time, full fold way, commodity activities.
4, increase purchase
- Consumption reaches a certain amount, you can enjoy low-cost redemption of other commodities, the main commodity to drive sales of other goods.
- Settings include: event name, activity time, plus purchase set (over $ X plus N dollars), trade activities, increase the purchase of goods.
When the increase in M & A activity set to buy "activity commodity" plus purchase amounted to set filled to capacity, you can purchase a "price of goods purchased" in order to increase the purchase price. General increase of prices of goods purchased plus the purchase price is higher than the required settings, so choose when goods can be done to monitor prices, prevent commodity price is too low.
5, Package
- The few items sold together as a combined package, the user can purchase packages, wherein the product can be purchased separately
- 设置内容包括：活动名称、活动时间、套餐价格、活动商品。
注意：套餐价格不能超过套餐商品原价的总和。
6、预售
- 用户可预先支付定金，商品正式开售后，定金可抵售价（一般抵消价格大于定金）。
- 设置内容：活动名称、活动时间、预付定金比例、定金倍数、活动商品。
预售是现在主流电商平台经常使用的促销手段。预售促销不仅可以用定金抵押来刺激用户购买商品，同时还可以根据用户的消费意愿，判断商品的市场，以此来有效规避库存积压。
7、秒杀
- 设置某段时间内，用户可以极低价格抢购商品。
- 设置内容：活动名称、活动时间、活动商品、秒杀价格（秒杀商品的价格即可设置成统一的，也可设置成不同的价格）。
秒杀促销通常作为引流利器，在某个秒杀时间段内吸引大量用户前来抢购。
以上介绍的都是基础的促销方式，要让促销发挥其最大的优势，需要运营人员结合实际业务情况、用户需求进行设置。
电商系统 | 如何根据系统模块来设计产品？（促销体系篇）
系统化的产品经理逐渐在变得越来越重要，并不是以前单纯的页面和交互来做产品，而是通过功能一步步延伸到模块，再从模块趋变于系统的架构。
当系统化变得越来越重要时，我们就应该思考怎么从大方向来思考产品，如何搭建产品架构？
我们可以回想：整体系统的搭建尤其是以电商系统为蓝本，产品肯定是要商业化，商业化就离不开电商变现，也就会涉及到电商管理系统。而现在电商后台的体系成熟化、完整化，对我们去理解系统本身都有很强的参考意义。
然而，每次逛电商网站，总有一大堆促销活动。加上现在移动端社交电商的崛起，拉新和促活就是变得尤为重要。可以说促销活动的多样化是日常运营的重要部分。
那么，其实我们在思考一下：为什么大家如此热衷于促销活动？
- 拉新：促销活动可以带来新用户，尤其是用户较少的新平台、新店铺，通过这种方式来吸引用户。
- 去库存：通过活动可以清理库存，降低库存占用成本。
- 扩大品牌知名度：结合广告做促销能够扩大品牌知名度。
- 推新品爆品：很多商家大力做活动来推新品或者爆品，增加店铺流量，同时也能给其他商品带来曝光的机会。
- 针对于提高客单价，可以通过在优惠券、满减满赠等方案刺激下，用户都会去凑单购买，同时针对于促销手段的方式，也可以产生用户自发的额外购买行为。
促销的形态是基于已有商品管理的角度上针对于商品进行有关联的促销形态展示。商品中心的展示就变得尤为重要，对应的商品SKU、商品类目和商品价格（原价、促销价）等有关商品的数据都需要有基础展示。
促销的方式有很多种，刚开始是把线下的促销形式搬到了线上，比如：满减促销、赠品促销、单品促销、多买优惠促销和定金促销等。
而现在的促销方式包含1元夺宝、秒杀活动、团购活动、拍卖活动、拼团等形态。接下来，就一一聊下这些形态的配置和展示形态。
一、批发方案
B端商品经常会有批发模式，前端的展示：
通过模型描述：（针对单一的SKU形成组合，单一商品SKU和批发商品形成的“多对多”关系）
则后台怎么配置呢？
(1)批发商品列表（包含商品名称、商家名称、起订量、是否启用、产品审核状态和操作“查看、编辑和删除”）
(2)编辑和新增批发商品展示界面
字段1：批发商品名称是从商品列表中去选择。
字段2：批发商品分类是从商品分类中选择。
后续的字段：显示采购、价格模式（阶梯价格）、最小起订量、库存和商品属性都是和批发活动对应的字段。
由此，可以看出：“商品样式——促销类型——用户关系信息”三者形成了促销体系对应的内容。当然这个只是针对于单一的批发促销方案，若为o2o商城，可以分为自营和商家对应促销管理。
二、优惠券促销
优惠券是电商产品中最常见的促销方式，无论是产品在哪个阶段都是最有效的促销手段。优惠券的整体模型为：
优惠券的基本展示样式：（当然这只是一种展示样式）
则后台的配置和设置：
（1）通用券（主要针对于商品面值和使用门槛，以及每人限领张数），若商家发放的 同样可以添加指定商家等
（2）同样购物券（场景主要是针对用户购买商品后，给用户返的优惠券）
主要增加了用户获取优惠券的门槛（购物满XX元和允许参加的会员，允许参加的会员就需要和会员体系打通）
三、拼团活动促销
拼多多是拼团活动的集大成者，规则是指定数量的人一起购买某商品，可以通过比较低廉的价格获得此商品。
拼团的逻辑为：
前端的基本展示样式为：
那后端的开团列表为：
编辑和新增拼单开团：
四、拍卖促销
拍卖方式一直都有，只不过应用在商品中的样式还是比较少的，这里稍微的介绍下：
前端展示样式：
后台需要创建拍卖列表：
对应的拍卖商品的编辑和新增：
当然这儿只列举了这几种优惠促销的方案。还有很多种优惠促销的方案，后面可以一起聊聊。
总结一下：
- 上面只是针对性的做页面的设置和字段，以及前端的展示和业务逻辑。在进行促销活动产品设计时，除了基础的促销活动设置管理，还应考虑促销活动在前端页面显示的样式，包括在活动聚合页面、商品详情页、购物车、订单页中的显示。此外还应该考虑活动商品在订单结算时的计算规则，优惠分摊。
- 在前端显示优惠信息时，不但应该展示清晰、提醒友好，还应能链接到同类活动的其他商品，刺激用户的消费需求，引导凑单下单。应提供多样化的促销方式，避免单一促销方式给用户带来的疲惫感。
- 对于产品经理来说，后续针对促销后的解决方案比如退款的操作样式和订单的扭转才是最重要的。毕竟，不能和主流程冲突。
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