With the development of science and technology, people's lives more convenient, especially the birth of social software, so that people can stay at home to communicate with friends. In these social than the most famous software QQ, QQ early in fact, has not been easy, there had been a huge "roadblocks" on the road to its success, and that is MSN.
With the domestic Internet industry is just emerging, Tencent founder Ma spotted a gap in the social software, then Tencent QQ born, released the first version of the "OICQ" to 2004 instant messaging in China in 1999 market accounted for 78% of the market share. But this does not mean that the entire process will be open QQ "plug-in" mode, because in the year 2005 QQ appeared on the history of the greatest enemy MSN.
MSN is Microsoft's social networking software, and once the world's largest instant messaging software. When MSN has just entered the Chinese market, no publicity and local support, MSN has easily accounted for 10% of China's instant messaging market, ranking second. And MSN user groups focused on big business people, the number of already over ten million.
MSN location for business people, relatively speaking, than a single user groups, and then locate the QQ young people of different classes. At that time many companies require employees to log on QQ prohibit employees at work, because in many users view, just entertainment tool QQ, MSN is the real social.
When Microsoft set up MSN R & D center in China, preparing for the implementation of localization operators, when we think Tencent is about to exit this stage, the unexpected is Tencent face of this situation not with fear, QQ in 2004 strengthened the official version network transmission function, also supports HTTP, which allows users to get a great deal of comfort when transferring files, and even acquired Foxmail, and in collaboration with Google, the Google search box inlaid into each module.
Despite we have done so well prepared to launch an attack when MSN, QQ really a bit overwhelmed. MSN MSN Chinese network first launched, will each channel by way of contract management tender to the community, followed by a quick cut into the telecom value-added services, and then co-Yahoo agreement can allow interoperability between IM users worldwide, joined forces Yahoo and MSN will almost nearly half of the global instant messaging users in the hand.
For Tencent, even if the situation is so bad, it did not choose to drift to join the ranks of interoperability, but to re-examine their own products. QQ and MSN has experienced several years of killing one another, MSN's market share in 2008 has dropped to 4% by the year 2010, Microsoft shut down MSN Spaces blog service, MSN 2012, the number of users of the remaining 45 million, and then but the QQ has hundreds of millions of users, during the rapid development of the Internet, QQ playing field pretty successful "turnaround" the same year Microsoft renounced MSN.
This has a good hand of MSN, is actually a cottage Gu Tencent beat, really eye-popping, it in the end there it wrong?
Early MSN and QQ functions, are social dating chat software, but MSN has less of a function, which also contributed to the rising star of QQ in a short time beyond the main reasons of MSN: MSN do not chat with strangers function. While this may seem insignificant little feature, but it reflects the different products thinking and thinking of the Internet.
Products thinking means continually deliver new features and guide users, and the Internet thinking is continuously meet customer needs. Perhaps it is because Microsoft has created a lot of myth, when the advent of the Internet age is still reluctant to change and lack of innovation.
And MSN serious loss of points on the user experience, there were many problems with MSN Association, such as frequent dropped calls, loss of information, not transfer large files, multi-hacking, viruses and more links, advertising information and more and more spam, more than loss of function mentioned various user is not using MSN worst experience, allowing users the most intolerable is: problems encountered in use, went so far as recourse to redress, the old issue has not been improved, new problems continue to emerge come, ignoring Chinese user feedback, do not attach importance to the Chinese market, the natural course of time the user does not select MSN.
MSN in the Chinese market, no one person in charge of the whole situation, Microsoft's MSN China's management structure is "MSN division -MSN overseas business -MSN Asia-Pacific Division," every time you need to communicate cost too much, so that for market reaction is always lagging behind. R & D department and marketing department would like your boss are two major areas, but there is no affiliation. Coupled with Microsoft's MSN No headquarters in China's Tencent in the race then there is a sense of crisis. It seems good to come to MSN to exit this step most of the reason is that the consequences of Microsoft's own work.
QQ's success in addition to its advanced technology and conform to the trend of the times, but more important is to grasp the needs of users. When a company wants to survive in the era of long-term, the most important is the need to grasp the changing needs of users, who can put good at to achieve the ultimate, who will have the opportunity to win.
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