Wen: Boming Dayton Management Consulting Group,
how amoeba tissue typing, it is more reasonable? We can not simply in the company's existing organizational structure divided up amoeba, because of their own organizational structure is likely unreasonable. Most Chinese enterprises organizational structure, all functions of the type, according to the functions to points. But many companies in Western countries, in accordance with general product (brand), customers, and regional value chains and other dimensions to be divided, according to the value proposition headquarters and amoeba organizations, to establish their respective duties and powers. For example, P & G by product category; McDonald's by region; some banks press customer type. 
Dividing amoeba dimensions are flexible, depending on the enterprise itself different characteristics, to be divided amoeba organize different dimensions. Amoeba organization into a dimension many forms, nor is there to say which one is the best, but according to different business situations and different times, there are different tendencies division. We will be divided into five dimensions amoeba organization, which is conducive to entrepreneurs solve puzzles only in accordance with the administrative division of architecture.
Amoeba organization into five dimensions
Amoeba organization has both a relatively independent business, at the same time, and elastic, according to the development needs of the headquarters, the organization gives amoeba management of the appropriate authority. Through the establishment of a sound authorization system, amoeba can be formed within a certain range of functions and powers of specialized operation organization, according to the market need for an independent, rapid decision-making, coordination and communication to reduce the time and cost to build a competitive advantage, but also to product liability unit or marketing units responsibility for product design, manufacturing and sales activities bear the unified leadership functions.
By product. The United States established by product category division, clearly defined mandate and division headquarters, the full delegation of authority to the Department, so that dynamic business units operate fully released, with remarkable results, sales continue to breakthrough. A commercial bank based on profit product types classified into online banking division, Mobile Banking Division, Division, and other micro-channel bank, may say a product division to form a product division.
By region. If a wider geographical coverage of business, you can build customer service in all geographical areas type amoeba. For example, for sales in the country's beverage business, you can set up in the provincial capital city area type amoeba, to manage the development of a province or a region, production and sales operations. According to zoning amoeba, it is necessary that there is adequate space and consumer market potential in the region. For example, a commercial bank based on territorial jurisdiction or scope of the division into East Division, North American Business Unit, Asia Pacific Division.
According to customer division. Divided by customer amoeba, there are many companies, banking and financial advisory services industry have generally choose this class organization amoeba dividing manner. This is because different banks offer essentially the same product, only closer to customers, understand customer needs and preferences in order to seize opportunities. They will be divided into customer corporate clients, individual customers, institutional customers, different customers may consume the same product or service. A commercial bank based on public or private classification of different types of customers, divided into corporate finance division, the financial institutions division, Retail Financial Division.
By Brand. There are many well-known companies to differentiate according to market segments, the brand as a basis amoeba division. By Brand amoeba, to enable enterprises to put more focus on brand building, let's play the greatest value of the brand, because it may only support a strong brand with a high brand premium. As China's heavy truck brand is to be divided.
By function. In the value chain of the enterprise, some business process or function is particularly important, deciding whether unique or competitiveness, they are called "primary business processes", such as marketing, production operations, after-sales service. Other business process or function is to provide basic support for business need, they make the business up and running, called "support business processes," such as human resources management, enterprise training.
Boming Dayton Management Consulting Group Course Preview: 1907, "" split Award "Chinese-style amoeba + partnership" July 18, 2019 - July 21 · Shanghai Station