Theme Topic: How to become a competitive aesthetic
Location Location: 800 Changde Road, Jing'an Babai Show Creative Park
How to aesthetic as a competitive force
Very honored to participate in several of the bridge Wednesday's "Designers Night" theme of sharing, every time learned a lot of new knowledge, today's theme is: "How to become a competitive aesthetic," Xiao Dan teacher to share with us how to build a different world with aesthetic?
Guests on Share
Xiao Dan, built for APP founder, Master of Chinese Academy of Fine Arts school teaching more than 10 years.
Visual designers, a senior venues division. More than ten years of professional experience in the design, provincial key venues designer.
"Building work" APP as an intelligent 3D scene to create aesthetic platform, philosophy, science, fashion, art, culture into the space designed to enhance the aesthetic taste and creativity. Enabling ordinary people with aesthetic education and design tools to inspire creativity and self-awareness.
"Building work" with the aesthetic design of the transformation of people's lives committed.
The aesthetic education into the design of intelligent tools, the graphic works derived from space programs to create a shared IP Rights. Allowing users to experience in product design, reshaping the relationship between brand and customer. Build all-round users, designers, brand, projects, communities of interest, to build a new ecosystem.
On content
Esthetician Chiang Hsun said: "The level of a person's aesthetic level, determines his level of competitiveness because not only represents the overall aesthetic thinking, thinking also represents the details.."
Esthetician Zhang Shiying said: "There are four life realm: Desire realm, the realm of knowledge, moral realm, the aesthetic realm. highest aesthetic realm. "
Aesthetic force, in fact, a person's core competitiveness.
First, what is aesthetically?
So what aesthetic is how to enhance the aesthetic force?
Can be defined in three words, the aesthetic is an aesthetic judgment, is a perception of beauty is taste.
Aesthetic judgment is very simple, you see an example like the clothes, you would say it looks good, this is very straightforward judgment.
What is the perception of it?
Expression there is a relationship of substance and the environment is to sense. Sense of changing conditions was happening, it was the existence of interaction with the ability to sense only in a changing environment relationship. Object-relational existence is known. Logic is known per se and exhibits the specific conditions, changes in itself known relations have reached a certain direction. That perception of the outside world perceived sense of internal information, feeling, attention, perception of a series of processes. Perception can be divided into sensory processes and perception process.
By said sensory perception is a kind of organoleptic or invisible to the naked eye can not be directly observed object, and can feel a super ability to depict the particular shape or state of motion. This capability not everyone has, but later acquired by a lot of hard exercises can achieve a level of ability.
So enhance the aesthetic force can be achieved by raising awareness, but we need to know the perception of growth and the growth of knowledge belonging to the two concepts, unconscious perception more and more energy.
Knowledge is not the same, I understand more knowledge of such information can be used to direct use. Such as online search, books such as refining, etc., for more than another example of perception definition, belong to the level of knowledge, compare the surface, to see how to use the specific information in a particular scene.
So, in fact, more important is the ability of the underlying, regardless of ability or aesthetic logic ability, because the definition of all ability levels, it takes time, a predetermined scene to practice, harder than acquiring knowledge.
Second, how to touch up the designer aesthetic force users?
By designers to create design tools touch up the user's Cupid, together with the tools, skills, time to touch up users, tools, and people are interdependent and mutually contradictory relationship, skills and time consuming through investment, to build each kinds of tools, allowing users to get aware. The greater the difficulty of design tools, the more difficult to achieve customer contact.
Third, the impact aesthetics of Marcuse's great design
Marcuse (Herbert Marcuse, 1898-1979) American Jewish philosopher, one of the main representatives of the Frankfurt School.
Marcuse's aesthetics are an important part of its social critical theory.
In "One Dimensional Man", he accused the popularization and commercialization of the arts as a tool for repressive society, resulting in a one-dimensional people and culture.
In the "aesthetic dimension" believes in art (mainly refers to the avant-garde art) automatically against the existing social relations and to be denied and beyond; overturning the dominant consciousness and universal experience, led to a complete human regeneration.
什么是单向度的人？
来自现实的压抑：物质-科技-机器-合理化-单调重复，也就是很容易被满足的人，比较单纬。
真正质的解放，也有一个公式：内在审美-感觉-欲求-本能层面的改造。什么是多向度的人？
有一个连续等式可以说明，劳动=游戏=想像=幻像=艺术形式=表现=爱欲无需升华的直接表达=生命本能的要求的自由表现
从这个连续的等式中可以看出，艺术-审美的形式正是沟通这一切的中介、桥梁。审美渗透在很多领域，我们要努力成为多向度的人。如果我们把工作当作游戏导致的结果，工作不再是工作，而是对未知空间的探索，工作就成为一个很有趣的事情。
四、为什么审美是一种竞争力？
我们来看一下Apple创始人乔布斯，他并不擅长写代码和技术设计，但是他带领的团队一起推出了Apple这个极致的品牌。为什么Apple那么受欢迎，因为设计者乔布斯审美能力极强，倡导在产品中置入美学因素。乔布斯曾经宣称：能够让Macintosh成为伟大产品的部分因素就得益于从事此产品相关的工作人员都是音乐家、诗人以及艺术家等，甚至还有动物学家和历史学家，巧合的是，他们又是世界上最优秀的电脑科学家。
都说小米很像Apple，雷布斯做小米产品的作风也是一样，同样在宣扬美学。
消费升级其实也是审美之战。
我们知道星巴克的咖啡其实口味并没有多好喝，你不会像品味红酒一样去喝星巴克咖啡，比星巴克咖啡更有名的可能反而是它的空间体验感。
而被称为“咖啡界的苹果“的蓝瓶咖啡作为第三次咖啡浪潮的代表品牌，非常重视细节。“蓝瓶咖啡”创始人詹姆斯 · 费里曼坚信，第一杯咖啡是装在蓝瓶子里的并承诺：“我只向我的顾客售卖48小时内新鲜烘焙的咖啡豆，因此他们能够在咖啡风味最棒的时候享受它，而且我只选用最优质、最美味和来源最可靠的咖啡豆。”也许蓝瓶赢在它的态度吧，来自它对美感和口感的极致追求。
五、审美的趋势：审美是被什么推动的？
我们知道女性审美的变化：清朝是娇弱为美，民国是温婉优雅，80后花旦是东方式含蓄，90后小花是欧式立体。
那么审美是被什么推动呢？审美风格趋势有一定的规律性，是开放的审美，只有迎合了社会趋势的审美才会发展，符合未来审美趋势的才是我们需要的审美能力。
再看建筑领域，很多人看到日本的建筑，都会说是抄袭中国唐代的，比如拿无锡的拈花湾和日本的金阁寺对比。关于谁抄谁这个问题，懂行的人一看就明白。确实当今日本的设计风格貌似更被追捧，因为它更简洁，日本的建筑风格和现代设计风格更接近，迎合了社会潮流。因为所有外部的形状都会被归为圆形、方形、三角形，人们看到这些形状心里才会感受到稳定踏实。日本人在这方面就做的很好，并且形成了自己独有的风格。
这是一个VUCA的时代，很多风格和审美都在变化，自然引出了一个热点话题：人类是否会被人工智能取代？
现在人工智能可以做很多复杂的事情，比如人工智能可以画出比人画的更好的画，可以更有效率，还没有像人一样易变的情绪，更好管理，成本更低，人最终会被训练成工具。而且凡是人能想到的东西都很有限，比如让人去想筷子的用法，可能只会想出10种，但如果用算法去算，就可能算出来100种。
但机器本身是人发明的，是基于大数据的产物。人工智能很强大，但缺少信望爱，这是无法被取代的。
科技是被文化推动的，哲学永远走在前面。如果科技被科技推动，人就很容易变成单维度的人。关于推动科技，美国人的创造力就很超前。源自美国人对文化的研究特别深，比如他们会去研究玄学和能量的关系。大家也可以多看看美国大片，可以感受到科技风向。文化层面的研究导致科技应用的多元性，西方的创造力之所以源源不断，是因为他们把文化运用的很好，这点很值得我们学习。
六、如何做出改变，提高自己的竞争力？
萧丹老师推荐了一本《欢迎来到你的世界》，这是一部由莎拉·威廉姆斯·戈德哈根所著的书，融合了建筑学、认知心理学、美学、社会学和设计的跨界研究，为我们提供了一个全新的、独特的、有趣的认知体系，建立起建筑与我们身体、心灵的连接，帮助探索建筑环境是如何深刻地塑造了我们的情绪、认知和幸福，我们又可以如何改造我们身处的世界，让它变得丰富而友好。
我们会知道：
- 为什么在开阔的空间中，我们更具有创造性？
- 为什么自然光照和绿植会让我们心率变慢、体质变强？
- 为什么不同的人在相同的环境下会表现出类似的情绪和行为，或景仰、或宁静、或喜悦、或狂热？
体验建成环境，高的屋顶可以开拓想象力，低的屋顶会让人感到压抑。环境的设计会影响个人的审美感知，如果你把自己放在很好的环境中，你的竞争力就提升了。比如你的生活环境、学校教育、学校环境等，这些环境都会潜移默化地改变你对审美的认知。
人往往碰到困难，才知道自己的边界，主动的人会让自己知道自己是有局限的人，所以有意识的人都不害怕困难，喜欢挑战，探知自己的边界，通过目标的设定，把自己变得越来越丰富。所以我们要构建一个自己的认知图式，包括行为分析、美学比较、个性定位。
七、观点探讨
- 无我，才会产生客观的美
- 慢就是快
- 人类被迫回到了自留地，只有不断创新才能解决问题
- 很多人自己有武器有方法但是自己不知道，所以普遍人都很焦虑
- 现在的趋势需要充分挖掘需求，更多的是我要我的信息，而不是我要信息，人们需要被精选的信息，所以产品也要更精细化。
- The vertical depth of the track is still a good chance that many successful people are inadvertently focus on a race track, and then slowly to success. Relying on the final product design thinking is altruistic thinking.
- Go through the experience of life and their own lives to do comparison, raise awareness and perception.
About Shanghai designer evening
by the successful design, bridge design and Jing'an public a tripartite Innovation Center jointly organized, aimed at promoting creativity and innovation in the Shanghai designer charity, held at three evening a week, each will have a different designer to share their latest ideas and thoughts.
Reproduced in: https: //www.jianshu.com/p/a2a1c1fdd511