The distinction between "Herd who" and "who made the wind" in what? The answer is: Herd who follow outlet in someone else made, and who made the wind outlet in the manufacturing era.
The evening of June 5, Qingdao Haier Co. (SHA: 600690, referred to as "Haier") issued a public notice, Qingdao Haier intends to change the "Haier Co., Ltd. home wisdom" (referred to as "Chi Haier Home"). From the "Haier" to "Haier intellectual home", the world's major home appliance company opened ten consecutive Things change overall focus of the smart home, from the home appliance industry "made by the wind," transformed into a smart home industry "made by wind . "
Industry analysis, whether for Qingdao Haier, or for the industry and consumers, this is not a simple title change. Smart home it shares the wind for nearly 20 years, Google, Amazon, BAT in the "wind" layout. But the back of the booming market, but in fact chaos, doubt and misunderstanding of many: how high the threshold of the home appliance industry? When the electrical connection interconnected together so that the whole house is the home of true wisdom? With these questions, we might think about the rational Qingdao Haier intends renamed "Haier intellectual home" displayed wisdom do not resolve non-family: "I have not you," the manufacturing strength, and "you have my superior" eco strength .
"Appliance industry high threshold" and "Haier's high barriers"
Without the user's smart home, the equivalent of the Internet 20 years later, "illiteracy" --20 years ago, Bill Gates once predicted, and spending huge sums to build a 123 million US dollars worth of smart home. Today, AIoT, 5G technology is accelerating into the popularity of smart home. What is for the public, Bill Gates lives because the price threshold is still elusive, it can really achieve universal access, and make family life more intelligent products and services is it?
When most companies put the spotlight on small home appliances products, some experts have proposed a "non-bulky, not a home" point of view: large appliances not only in everyday life interact frequently, but also about eating, drinking, playing, clothing and other family life all aspects of major appliances changed only wisdom can really make the traditional home becomes wisdom, and the traditional small pieces of intelligence is indispensable "peripherals", is supporting household appliances.
凭借大家电优势，青岛海尔提出了全场景解决方案，把智能家居的风口对准了冰箱如何让全家吃得更健康、空调如何让空气更健康、洗衣机如何护理更人性，一下子把智能家居关注重心拉回到了核心产品的体验本身。
看似是一台家电，背后“道道”千千万。不管是华为牵手家电企业，还是小米宣布成立大家电部，都看中了智能家居里“大家电”这一核心产品。从市场格局来看，领先的大家电能力还是掌握在海尔、美的、格力等大企业手中，海尔更是连续十年蝉联全球大型家电NO.1，竖起了家电的高壁垒。《制造繁荣》一书就曾提出，解决生产问题的能力和选择正确产品特性或设计特点的能力同等重要，薄弱的制造能力最终将削弱创新。由此可见，跨界企业入局通常选择代工，想要达到一流企业的制造工艺有一定难度。
而青岛海尔拟更名一事，之所以被行业看作是“战略上的调整”，就是因为多年沉淀的全球化家电制造体系，让转型后的“海尔智家”具备了从“让家电变智慧”到“让家变智慧”的实力基础，意味着接下来将全面聚焦智慧家庭。这也让越来越务实的智能家居行业逐渐看重对硬件本身的投入。
“智能家居的互联服务”与“海尔的生态服务”
别被连接技术“掩盖”了智慧生活的本源。我们来看一幅互联家庭体验：带有WIFI模块的空调买到手之后，消费者先用手机下载APP，注册信息后手机与空调“连接”。于是，遥控设备从空调遥控器变成了手机，操作貌似便利了，但空调本身的功能基本不变。
企业必须规避一个误区：互联家庭与智慧家庭是两个概念。大多企业的误解是以连接打造“全屋互联”，但连接只是从传统生活到智慧生活的一个基础。海尔认为，“单品智能--成套互联--场景定制--生态服务”是智慧家庭进化的必由之路，海尔智慧家庭早就实现了基础的互联，并进入到物联网智慧生态品牌的全球发展阶段，重心就是如何为用户提供真正智慧的生活方式。
不做“追风者”，“造风者”海尔5次迭代升级实现5次引领。相关负责人分享了其发展路径和成果：当行业做智能概念，海尔发布了7大类网器；当行业涌入智能单品领域，海尔做起了“成套智能”；当智能音箱爆发，海尔开卖首套智慧家庭进入“场景智能”阶段；当行业发力局部互联的场景套系，海尔已发布全场景解决方案迈进“生态智能”阶段。到今天，海尔已率先实现了物联网智慧家庭生态品牌的国内外引领与落地。
行业专家直言，智慧家庭不只是智慧控制，更应该服务于人。海尔智慧家庭围绕“用户”加速生态战略落地，为行业发展提供了一条清晰的路径。
当前，智能家居首先需要解决的问题是“家的割裂”。只有智能单品无成套、只有互联场景无生态的消费体验，让用户望而远之。为此，海尔智慧家庭给出了全场景解决方案：能成套而非“碎片化”、能定制而非“千人一面”、能迭代而非“一成不变”。“成套”服务涉及到全屋产品成套、方案成套、家电家居成套，“定制”服务则包括产品、方案、场景的自由定制，不仅让每一个家庭的装修风格都保持整体性、一致性，更在实现硬件本身的迭代升级基础上，实现了软件服务的主动迭代更新。
家电是智慧家庭的基础，而连接只是生态的基础。基于人工智能的U+智慧生活云平台、线上线下融合的顺逛社群交互平台、形成互联互通的COSMOPlat智能制造云平台海尔“三大平台”加持，海尔空气网、衣联网、食联网等7大生态圈所构建的生态都是以用户为中心的，这个生态不止是连接家电的生态，而是基于用户需要连接生活的生态。
Into the "Haier kitchen", fridge identify your information has been second speed to tell you the ingredients, when you say "no more salmon," your refrigerator flew automated order entry, Haier networking ecosystem food fresh nearest community to the door behind this, Haier refrigerators integration nutritionists, farm, fresh cold-chain eight major categories of more than 200 square resources built up a "food ecosystem" ...... industry analysis, the traditional model so that each family can have interconnected appliances experience, Haier mode letting each family each person has the wisdom of life.
Unlike traditional brand of "premium product" and brand platform of "premium traffic", the brand is to create ecological experience, shared values, can be said to be "eco-premium." Qingdao Haier appliance industry has become a brand in addition to the traditional income disclosure, the first and only company to disclose "eco-income" of the enterprise. Not only that, relying on the inherent advantages of Haier intellectual home in the world of globalization landing smart home: only in April, Haier home is Chile were in Pakistan, UK to open a total of two smart home experience center; in China, Haier has built four wisdom home city experience Center, 423 full-house integrated shop smart home, smart home network 3037 full-store experience, and gradually improve the ability to deliver complete solutions.
The concept of hard work from the author to the leader, Haier smart home did not take the wind industry, is leading the building of the wind, the essence is to focus on the user experience making the wind. Haier wisdom and renamed after the home, more people saw the wisdom of users around the world live more possibilities, but also brought a lot of possibilities for the development of smart home industry.