The past May 10th is China Brand Day. On this day, TV stations, radio stations, print and Internet media at all levels will arrange important pages to tell stories about Chinese brands. Recently, in the contact with some brands, the author has a deep impression on the brand of Big Eye Orange. Big Eye Orange is the leading brand in the smart projection industry. It has made a lot of achievements in the ODM of smart projection products in the early days. It is the largest smart projector in China. The ODM service provider has launched 54 products in the six years since its establishment. It is said to be the company with the most R&D products in the industry and is known as the "invisible champion of the industry".
1. The development history of the hidden champion of the industry
So, how has the Big Eye Orange brand performed since its establishment? The author traced the past development process of Big Eye Orange, as well as some memorabilia, and can see some changes in the development of this projector brand in these years.
Orange Digital was established in 2017. It first cooperated with Alibaba to develop smart projection products. In the second year after its establishment, it launched the Big Eye Orange brand and became Ali’s exclusive projection cooperation service provider. In 2018, Big Eye Orange was launched. V8 is the industry's first projector with a built-in hardware mixing module, which pioneered projector karaoke. In the same year, the Big Eye Orange V2 was launched in cooperation with the well-known audio brand JBL. This product also won the " China Golden Pin Award", "CMF International Design Award", "Governor's Cup Industrial Design Award", and was selected as "Shenzhen Gift". At the beginning, it stood at the commanding heights of the same industry and became a hot dark horse brand.
In 2019, the Big Eye Orange brand’s explosive series Big Eye Orange X7 series was born. With its excellent technical advantages and cost control advantages, the price of the 0.47″DMD projector was kept below 3,000 yuan. Once the product was launched, the sales volume exceeded 10 The X7 series is the trump card of Big Eye Orange. It will be upgraded to NEWX7D in 2021, and then the latest X7 series upgrade X7D Pro will be launched in 2023. The X7 series is the highest "technology and cost-effective solution" of Big Eye Orange. annotation.
By 2022, Big Eye Orange will hold a 2022 new product launch conference in the CCTV studio, launching the first household flagship zoom projector X20, and for the first time making the projector thin and light to 3cm. Big Eye Orange M3 and H3 become the industry's most Two thin and light smart projection products, Big Eye Orange was named "CCTV Super Brand" in the same year.
By 2023, with the orderly advancement of the launch of orange digital new products, with the encouragement and support of the Shenzhen Bureau of Industry and Information Technology and the Small and Medium Enterprise Development Promotion Association, the 2023 Spring New Product Exhibition will be held at the Shenzhen Industrial Exhibition Hall in the Shenzhen Civic Center. At the press conference, the Big Eye Orange X7D Pro equipped with a self-developed optical machine was launched. It is worth mentioning that at the same time, the Big Eye Orange X7D Pro won the German Red Dot Award. At the same time, the Big Eye Orange H3, Big Eye Orange Eye Orange H3 has also won the German IF Design Award and the Red Dot Award. In addition to the IDEA Award won by Big Eye Orange X11 in 2022, the Big Eye Orange projector is already a grand slam player in the International Industrial Design Awards.
2. The perfect transformation from Made in China to Made in China
In 2021, thanks to the vigorous development of home smart projectors in China, Orange Digital has established a smart projector production base with an annual output of one million units in Chuzhou, Anhui. As a result, Big Eye Orange possesses strong manufacturing and quality control capabilities, forming a profound brand accumulation.
In Shenzhen, which is thousands of miles away, in an office building in Vanke Yuncheng, Nanshan District, there is an office named "Guangdong Provincial Intelligent HD Projection Equipment Engineering Technology Research Center" by the Guangdong Provincial Department of Science and Technology. Digital is headquartered in Shenzhen, the main company of the Big Eye Orange brand. There are optical laboratories, acoustic laboratories, reliability laboratories, structural laboratories, hardware laboratories, and optical-mechanical research and development laboratories that have invested tens of millions of dollars.
Optical machine research and development is the core of the design and development of intelligent projectors. The technical threshold is high, the research and development cycle is long, and the investment cost is high. In the past, the core technology was mastered by professional optical machine manufacturers. Mi first launched the self-developed optical machine, and Big Eye Orange also actively invested in R&D and design. After a year, it finally built the first self-developed optical machine Apollo Ⅰ, becoming the second company in the industry with mature self-developed optical machine technology. enterprise. This optical machine is also used in the new projection projector Big Eye Orange X7D Pro launched this year.
Big Eye Orange X7D Pro received a very enthusiastic market response after the new product launch. Within 4 hours of pre-sale of the new product, the sales volume exceeded 2,000+ units, and it won the double first place in Jingdong Tmall store, which shows its popularity. In May of this year, at the same time as the world-class conference "Shenzhen Design Week", Big Eye Orange X7D Pro was selected as one of the nine major brands representing Shenzhen design, and landed on Shenzhen Satellite TV together with well-known brands such as Huawei, Honor, and Fiyta. The "Shenzhen Design Super Conference" showcased the strength of Shenzhen design to the world.
3. Specialized, special and new certification, the brand endorsement of Big Eye Orange is becoming stronger and stronger
From the above development history and the road of intelligent manufacturing of Big Eye Orange, it can be seen that the strength of product research and development has brought very high-quality brand assets, and the construction of brand assets can stimulate the innovation vitality of enterprises, increase R&D investment, and bring The product quality, in turn, positively promotes the quality and efficiency of the supply system, promotes the high-quality development of the corporate brand, and brings a very strong endorsement for the status and competitiveness of the Big Eye Orange brand in the industry.
In 2023, Orange Digital will be rated as "Shenzhen Specialized Special New Enterprise" and "Shenzhen Top 100 Independent Innovation Small and Medium Enterprises". These honors in exchange for strength will accompany the development of Big Eye Orange and become its fast Soaring wings.