ASO series of articles will gradually be issued until the completion of all mining method in favor of ASO, ASO does not mean keyword optimization, its full name: App Store Optimization.
Why should make ASO series? In the application development process because this is the most important part, not one, most readers just registered an account ready to develop their own applications, or has not yet begun, and not to the ASO this point, this series is not very good in some places, it does not matter first article covered up, are not familiar with Google Play for a friend recommended to see the following article.
No public opening of the month
That which I put together in front of all articles, and made some notes, is conducive to the public the contents of a whole number of the control.
Today share user experience, why ASO good user experience, Google application market sort algorithm has been optimized and improved never stopped, then it is what optimization? Certainly improve the user experience better application rankings, better customer service, so that the market environment will be getting better and better, users will have relied on Google Play.
So what is the user experience include?
Bug and Crash rate, we know that there is a bug in the Google Developers statistical background, ANR, Crash has, if too many exceptions, means that this application experience is poor, the corresponding ranking will continue to be reduced, so be sure to continue to optimize this regard and strive to achieve zero bug.
In the process of repairing the problem will certainly be many times the update application, which is the Google machine algorithm want to see, updated several times in the ongoing maintenance application notes, user experience will naturally continue to increase, as a programmer this is our essential work.
Then there must pay attention to user comments, some users just do not give a rating review, which gave the bad review we were also unavailable for users, but some critics of the Poor is not the same, at first Google does not allow developers to respond to user comments but now it encourages developers and users to exchange, to improve the user experience through the user comments.
Google emphasized Poor If you just started to, but by and users to communicate fix the problem, then the user changes the difference as praise, it is very increase in application rankings because Google will consider the application owner attaches great importance to the user, and then there are user reviews and ratings also shows a certain frequency of interaction, be sure to pay attention to this.
He says here would like to share a play, in applications where the user feedback on the most obvious place, such as home button, this will greatly increase the frequency of user feedback, user feedback much more you will have a user's mailbox , many partners feel cold start applications especially difficult when you have a certain number of user mailboxes, when you publish a new application can notify them.
In addition to user and communication, that is, the conversion of the application and retention, conversion and retention of high-quality applications that application will be recommended, then how to improve conversion rates? Conversion rate is the user access to the application information, and then install the application process, and imagine what users will first look at the details.
Inevitably see first is the application of the Logo and title, then further down is a diagram showing the application, be sure to play regular army do A / B Test application to show Fig. Continue to test what kind of shows a diagram of the conversion rate better for me this independent development of players at most times I do A / B Test, we certainly have the energy to do better.
So how retention upgrade? Effectively solve customer needs, and constantly optimize the user experience, until or beyond the flat competing products, respond to each user's comments effectively for users to consider, this is the long-term development of the road, I want to wish all readers a money machine, The high-quality applications is the basis.
Now is not the time to do seven or eight will be able to highlight the era, soy sauce contestant will be eliminated, as the writing must be original, just want to attract the attention of fans but can not continue to provide value must be slipping, and applications also do the same reason, high-quality retention will win the favor of users and Google market.
User experience has been the king!
PS: Starting today focus on their own circle of friends, circle of friends is the best place to run a personal brand, forwarded the article to my circle of friends, this area is likely to attract the interest of large cattle and talk to you, but the exchange is progressive the fastest way to begin this article from running his own circle of friends now.
