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The current Internet platform to master customer data and applications, focused on online behavior data, including electrical business websites and all kinds of information, entertainment applications. With the height of the popularity of mobile payment, the next line of consumer behavior theoretically also can be tracked, and open up information through a unified identity and online behavior. In addition, intelligent hardware retail stores in the wisdom, and even sex can collect soft data other than transactions, such as store shelves and moving lines residence time.
This means that consumers are can be traced and analyzed the behavior of the whole channel, which will form the basis for digital retail ecological energy, but also Ali Tencent and other Internet giants to become retail "water, electricity," the core resources. Of course, such behavior data fully open up the idea of facing privacy protection, data security and other aspects of risk, whether full floor facing the uncertainty of regulation; however, even a partial realization, will also revolutionize retail ecology influences.
Why live this platform will be an instant hot Internet market?
Live platform as an end user with a link to another user's body! Allows users to become a platform from media people, fans can get their subscribers to obtain the corresponding profits from the middle
And from the point of view of the party platform, consumers can obtain, is now a fan of economic times! Get is a big fan of the last word!
Enterprises can combine network to sell products live red Nigeria? Can be operated using the plus live the way!
How to live the way it should be combined with the mall combined net red for marketing?
Or what good games are played live? + Distributors such as live, live + rebate, and so the role of play can be developed to explore!
First, the live wire tray system integration advantages sellers
1. easy to operate
All live wire control panel system can be done directly on the phone side, anytime, anywhere, is simple and quick. Set up by a live phone one minute or less video content shop, share a key to open the mall to put micro-channel circle of friends, QQ, microblogging and other social media, and public support for docking business number.
2. Powerful
Plate wire broadcast system platform for businesses to provide convenient and creative content generation tool, powerful message handling, SCRM fans management, customer service functions, merchandise management, order processing, software management, financial management, rights management, data analysis, integration, so that businesses easily solve content marketing and management.
3. Real-time Customer Service
7 * 12 hours of professional customer service, the exclusive one on one service, mobile sales team to win in real-time online in time for businesses to use to answer questions encountered in the process.
Second, the disc sellers live wire system, step by step to help you pre-empt micro gold mining era.
1, mobile live anywhere
Businesses use live wire tray system is no longer limited by time and space, you can share live video from anywhere to fans or consumers.
2, the domestic market: a full channel integration
Multi-channel communication, brand awareness, small company for secondary development based on micro-channel public platform, so that you have become a fan of your customers and your distributors.
Digital supply chain system
The foregoing analysis Ali Retail pass, Jingdong new pathways and other B2B distribution model is difficult to subvert the existing FMCG distribution system in the short term, however, Internet companies are undoubtedly take to promote B2B platform set off digital revolution in the consumer goods supply chain ecology. B2B platform in the medium term is also intended to, nor a substitute for logistics and dealer network, but will these disparate forces unified network access. Under this unified network, the future can achieve real-time online supplier information and online real-time inventory data, in turn, can help brands achieve more accurate demand forecasting and optimization of logistics and more pooling of resources. Once the full realization of this vision, the value will be unprecedented. Only a real-time online inventory data, is one of many first-tier FMCG enterprises in their efforts for many years failed to solve the business pain points. In addition, in this network, the platform can be derived from the company's prospects immeasurable supply chain finance business.
The next five basic judgment retail
Although the macro environment changes, but this data consumer applications at the core of the changes will be rolling forward
In conclusion, Kearney believes that this wave of new wave far from retail to subvert the Chinese retail market is highly fragmented the basic pattern, but has begun in a big retail and ecological digitized upstream remodeling. The next five years, digital innovation will become more profound, and business from the front to the back-end marketing and other areas of research and development, supply chain and so on.