Computer Paper｜4S Store Sales Management System

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Summary

The number of civilian cars in our country is steadily increasing. In the process of buying a car, 4S stores have always been a "stumbling block" on the road to becoming a car owner. At present, the service management of major 4S stores is uneven. Before, during, and after buying a car, if a customer is not careful, they will fall into the trap set by the 4S store. Information is opaque, car purchase prices vary greatly between different 4S stores, and problems such as 4S store shopping guides inducing customers to buy cars in installments still exist in major 4S stores. Various "gift packages" and other discounts in car purchases actually attract users to the store. Smoke bombs are filled with all kinds of shoddy goods, making customers think they are getting discounts, but in fact it is just another way to defraud consumers of their money; car insurance and car maintenance after buying a car are the majority of profits for 4S stores, and legitimately Making profits is not undesirable, but it is really not advisable to take advantage of information gaps to deceive consumers.

Moreover, the business model of car 4S stores has always remained a physical business model. Customers must visit the store in person or attend an exhibition to learn about the latest information about cars. 4S stores can only obtain customers’ car purchasing needs and basic information offline. Information, this passive acquisition of information, is extremely inefficient in the Internet era where information is highly developed.

This BMW 4S store sales management system, taking the BMW brand as an example, uses the characteristics of fast information exchange, real-time updates, and low cost of Web browsers and client browsers to provide an open, transparent, and real-time system for car buyers. Information acquisition channels and consumption environment have shortened the information gap between users and 4S stores, and are committed to creating a customer-satisfied car purchasing environment so that car purchasing is no longer a headache for consumers.

The paper has 18 figures, 9 tables, and 14 references.

Keywords: car, BMW 4S store, business model

1.1 Current status and development of domestic 4S stores

After 1998, the concept of automobile 4S stores began to be introduced to China from Europe. The full English name of a car 4S shop is Automoblie Sales Serviceshop, which means a car sales service shop. Among them, 4S refers to the four aspects of vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). [1].

According to data from the National Bureau of Statistics, my country's civilian car ownership has been on an upward trend in the past ten years, and the car consumer market has gradually become saturated. However, the sales methods and channels of major 4S stores still maintain the old status - offline auto shows and sales. . While various industries are beginning to provide high-quality, humanized and lifelong services, my country's 4S stores are still stuck in the stage of making profits through the sale of complete vehicles, taking advantage of the information gap with consumers and making profits through bad means.

1.1.1 Domestic development status

At the end of the 20th century, automobile 4S shops were introduced into our country from abroad. This four-in-one automobile sales and after-sales service has swept the country in just a few years [2]. However, after people gradually got to know domestic 4S stores, this model did not achieve the results that people expected, and 4S stores became something that everyone was clamoring for.

The essence of 4S stores is the outsourced sales channel of automobile manufacturers. As the sales channel of manufacturers, most 4S stores have been issued certain indicators, such as car sales volume, inventory bottom line, etc. However, the support factor that a manufacturer can provide to 4S stores is only 5% at most, and the profit of bare cars fluctuates between 8% and 12%. These profits cannot meet the needs of 4S stores, so various additional costs for consumers are imposed. It came into being.

4S stores use all kinds of rhetoric, deception or inducement, all with the purpose of prompting consumers to pay more and place more orders. Many first-time car buyers, due to lack of knowledge about vehicles, do not understand the routines and wait until After delivery, I realized I had spent money wrongly.

A car-purchasing process that requires consumers to be cautious in order to consume with confidence can no longer be called healthy consumption. The deformation of the consumer market caused by 4S stores in pursuit of profits not only damages the economic interests of consumers, but also damages social morality. It is a kind of Unhealthy, immoral behavior. What's more, unscrupulous 4S stores use discounts to induce customers who pay full price to buy cars in installments, promising that the installment payments will be credited to the customer's account every month to allow the customer to repay the car loan. The 4S store then mortgaged the customers' claims to financial institutions and ran away with the money.

1.1.2 Foreign development status

The automobile was invented in Germany during the Second Industrial Revolution.

The car 4S shop service system in Europe, the United States, Japan and other countries has gradually developed and improved in the process of going through: car 4S shop, car sales market, and then to the car 4S shop. Among them, Germany, the United States, Britain, France, etc. European and American countries are the most popular. The automobile development history of the above-mentioned European and American countries has exceeded a hundred years. Although Japan's development time is not that long, it has been as long as fifty years. After several stages of development, their industry has stabilized, and the corresponding automobile after-sales service , 4S store services are also relatively mature compared to our country [3].

In terms of service concepts, some foreign service concepts are relatively advanced. Compared with the domestic "whole vehicle" and "one-time" single sales that pursue profit through sales volume, foreign 4S stores pay more attention to the concept of creating "lifelong customers" and pursue By doing one business, you can attract a customer and focus all subsequent purchases of car buyers on this 4S store.

The comfortable and sales environment and service experience can easily make customers have a favorable impression of the 4S store, thereby increasing users' "loyalty" to the 4S store and improving user stickiness.

In addition, since automobiles have a long history of development in the above-mentioned countries, their customers are also relatively familiar with automobiles. When both parties are well aware of various models and data of automobiles, it is difficult for fraud and induced consumption to occur, and it is also helpful to on the formation of a healthy automobile sales market.

1.2 Research content of BMW 4S store sales management system

The research content of this topic mainly focuses on the discussion and analysis of existing induced consumption, deceptive consumption, shoddy goods, insurance fraud problems in existing 4S store sales, and some problems existing in the 4S store's own business model.

From a consumer perspective, there are currently many hidden rules in the sales process of 4S stores. For example, when consumers go to the store to make purchases, they will find that the salesperson will tell you that there are discounts in the 4S store. At this time, you can get a lot of discounts when buying a car. However, this discount activity often exists all year round. It is mainly used to attract customers to view cars and make purchases, or as a means for shopping guides to obtain rewards for customers visiting the store. The name is discount, but it is actually just a gimmick in name only.

Through the real-time updating of information, the website can let consumers know the real discount plans of 4S stores, thereby preventing novice consumers from blindly purchasing cars due to false propaganda.

A major source of profit for 4S stores lies in new car maintenance services and bundled consumption. New car owners are often willing to do a full set of maintenance on the new car and make various interior decorations out of love for the new car. However, the car decorations sold in 4S stores are often low-priced, high-priced, and shoddy goods. This website envisions a BMW manufacturer-operated 4S store model that allows consumers to purchase car interior decorations at reasonable prices. Considering that BMW is a luxury car brand, accessory products have a certain premium. This can be provided here to those who have this car owners with different needs.

Car maintenance is contracted by the manufacturer and dispatched to 4S stores in various regions. The website provides online vehicle maintenance options.

It can provide parts replacement and maintenance services from the manufacturer. Since manufacturers need to maintain their own brand image and corporate positioning, and have very strict requirements for customer satisfaction, they can take advantage of this to avoid 4S stores taking advantage of consumers' lack of understanding of cars. They report unwarranted vehicle breakdowns and charge repair fees to safeguard consumer rights.

Through the convenience and openness of information exchange on the Internet, some fraudulent methods have no way to hide.

From the perspective of 4S stores, 4S stores often operate in a centralized manner. 4S store outlets of different car brands are concentrated in branches without fully considering factors such as city size, population, people’s purchasing power, and surrounding city demand [4]. In order to expand themselves, The blind expansion of influence has also increased unnecessary operating costs for 4S stores.

The BMW 4S store sales management system obtains users' car purchase needs through the Internet, and can evenly mobilize 4S store resources around users, allowing 4S to reduce operating costs and reduce publicity and labor expenses. It also solves the problem of inconsistent car transaction prices, and BMW4S stores can also earn additional income by selling brand-specific products.

1.3 Research purpose and significance of BMW 4S store sales management system

The design of this website refers to the current mainstream B2C, C2C and other e-commerce platforms. After years of operation and upgrading, the processes and models of these platforms have become regionally stable and mature, which is of great inspiration to this website. This website hopes to learn from its strengths and make up for its weaknesses, and strive to serve both users and businesses. It can improve the bad atmosphere in the 4S store industry, improve its operating efficiency, and at the same time improve customers' car purchase needs and after-sales experience.

4S stores are often clustered in the suburbs of cities to save costs[5], which is very inconvenient for people who want to buy cars. Whether it is insufficient publicity of car buying information or traffic problems, it is a major obstacle to the car buying group. The various routine sales and bundled sales of 4S stores also increase the cost of car purchases for car buyers. For 4S stores, if they do not follow the footsteps of the information age and still use traditional methods to sell cars, it will also be detrimental to the 4S store's revenue and long-term development. This website is based on the purpose of solving the problems that both parties will encounter during the transaction process. It hopes to improve the user's car purchasing environment through the Internet and at the same time improve the sales performance of 4S stores.

1.4 Summary of this chapter

This chapter provides a more detailed investigation and explanation of this topic. First, it analyzes the development model and historical background of domestic and foreign 4S stores, points out some problems in the development of domestic 4S stores, and some car purchasing problems that trouble consumers; then in order to solve the problem, it analyzes the needs of 4S stores and consumers, and proposes the sales of this BMW 4S store Management system design implications.

2.1 Feasibility analysis

This chapter makes a feasibility analysis on the technical, economic, operational and other aspects of the BMW 4S store sales management system website.

2.1.1 Technical feasibility analysis

The BMW 4S store sales management system is developed based on Java SE. Java is an object-oriented programming language. Its cross-platform nature allows the system to realize the advantage of writing once and running anywhere. Dynamic Web and rich library class support greatly improve the development efficiency of the project. Java, which has been online since 1995, has accumulated a lot of technical information and support plug-ins for reference over the years. When an error occurs in the program, it is easy to search for solutions on the Internet; it is implemented using Spring Boot. The rapid construction of projects reduces various complex configuration tasks compared to traditional software development, thus improving development efficiency [6]. The front-end page uses Vue.js combined with axios asynchronous communication [9] to avoid the various element-level operations that require input using traditional JS, saving time and effort, so the technical feasibility of this website can be achieved [7]. MySQL is a relational database management system. As a free database management system, its superior performance increases speed and flexibility [8].

2.1.2 Economic feasibility

Economic feasibility is the foundation of a project. If the cost is higher than the benefit, then the software project will most likely not be promoted. In terms of economic cost, this project uses Spring Boot and tkMapper reverse engineering to achieve rapid construction and greatly reduce the development cycle. Therefore, in the development stage of the project, only individuals need to own a computer with 4G memory and above, and there is no need to invest a lot of economic costs. After the later system is put into use, it will also bring profits, so this system is economically feasible.

2.1.3 Operational feasibility

The interface introduction of this system is friendly and concise, plain and beautiful. It is based on the current popular mall website system resume. The operation process is clear at a glance. It is familiar to the public and easy to master, so it is feasible in operation.

2.2 Requirements analysis

After analyzing the development and service status of domestic and foreign 4S stores, we summarized the existing problems and defects in domestic 4S stores, summarized the actual needs of users and 4S stores, and obtained the functional requirements and performance requirements of the BMW 4S store sales management system.