Get to know the product manager and simple installation and getting started with Axure

Table of contents

1. Get to know the product manager

1.1.Project Team

1.2.Overview

1.3. Get to know the product manager

1.4. Product manager work scope

1.5. Product manager workflow

1.6. Responsibilities of Product Manager

1.7. Classification of product managers

1.8. Product manager competency requirements

1.9. Product Tools

1.10. Product experience report

2. Introduction to Axure

3. Application scenarios

4. Installation and localization

4.1.Installation

4.2.Chineseization

5. Getting Started

5.1. Copy, cut and paste areas

 5.2.Select mode

 5.3. Inserting shapes

 5.4. Preview and share

          ​ ​ ​Thanks everyone for watching! Hope this helps! ! !​ 

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1.Get to know the product manager

1.1.Item number

• Product Manager:Clear requirements, compile a list of required output functions, PRD, and draw a minimum living standard Real picture, hold requirements review meeting, coordinate team work, test whether product functions are realized, go online, summary
• UI：Detakaho Makoto product prototype image
• Interaction (UE): Determine the functional design research of the product (click like with little red heart) . The first two items : Front-end development
• Kenjo (PD):shayoto
• test exam (QA):test test example, 找 bug
• implement
• Operation:User operation, activity operation, content operation, channel operation

1.2.Overview

• product details，English：Product manager，缩论了PM.
• refers to the person who plans and manages a certain item or type of product in the company. Mainly is responsible for product research and development, manufacturing, marketing, channels, etc.
• From the birth of the product to prototype, interaction, implementation and launch, coordinate all the resources that can be coordinated Make it survive, grow, blossom and bear fruit

One sentence definition: Product managers serve end users and serve the entire life cycle of the product

people.

1.3.Meet the Product Manager

Below are examples of four companies A, B, C, and D to understand product managers:

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ACompany background:

An outsourcing company specializes in taking on some projects outside and then coordinating company personnel to complete the projects. main

The business type of docking is mainly mobile products, and the main customers are those who want to develop their own

Company App and small and medium-sized enterprises, but are unwilling to recruit a dedicated R&D team to complete the project

Industry

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BCompany background:

In a start-up company, the boss has certain network resources, and the boss himself also has a lot of information about the product.

I want to create a project to attract investment, so the boss needs to find someone who understands the product to do business.

Prepare documents such as business plans and design related products.

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CCompany background:

The company is a traditional education company that mainly relies on offline education. It currently wants to use the Internet to promote education.

Currently, there is a marketing department and an information technology department. The marketing department is mainly responsible for the marketing of the company's business.

(There will also be a lot of ideas that will be fed back to the Information Technology Department). The Information Technology Department is mainly responsible for company interaction.

Research and development of networking products (this department has a complete product + R&D team). But since the Ministry of Information Technology

It is a public sector and will have its own projects to be responsible for, so the marketing department has communicated with the information technology department.

Due to differences in personnel backgrounds during the process, there were huge communication barriers, resulting in delays in receiving the needs of the marketing department.

After receiving feedback, the marketing department recruited its own product manager.

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DCompany background:

An Internet technology giant company with multiple business lines covering but not limited to games, social

Transportation, education, film and television, sports and other industries, each business line has a product director responsible for each product

The director manages many product managers and has relatively fixed work processes and collaboration methods.

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        You can try it outWhat are the main responsibilities of the product managers of the four companies A, B, C, and D! ! ! Let your imagination and knowledge tell me. Don’t read any further and try writing to see if your answer is correct! ! !

The main responsibilities of the four companies A, B, C and D are as follows:

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ACompany product organization major costs:

1. According to the needs of Party A’s customers

2. Produce plans and documents that meet customer requirements and confirm with customers

3. Follow up the project development progress and provide regular feedback to customers

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BMain Responsibilities of the Company’s Product Manager:

1. each type copy PPT , each type modified PPT

2. Accompany the boss to meet investors in various ways

3. Design products based on the boss’s ideas

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CMain Responsibilities of the Product Manager of the Company’s Marketing Department:

1. Collect the needs of marketing department personnel and make preliminary analysis and evaluation

2. Connect the assessed requirements with the product manager of the Information Technology Department

3. Based on the feedback from the product manager of the information technology department, feedback is given back in a way that the marketing department staff can understand

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DMain Responsibilities of the Company’s Product Manager:

1. Collect user feedback directly from the operation backend or through operation personnel

2. Regularly communicate with people from other functional departments within the company to collect their feedback on the product 3. Design products and organize developers to bring product development online

4. Complete other tasks assigned by superiors

1.4.Product Manager Work Scope

Note: The product requires more contact with users

• Determine product positioning
• Conduct market research
• Clarify user needs
• Organize R&D products
• Coordinate operations and promotions

1. Market analysis:Find the market direction and determine which market is worth entering
2. User analysis:Aim at users in the target market and analyze their characteristics and needs to obtain product needs and directions
3. Product implementation:Organize relevant human resources and resources, such as development, UI, testing, operations, customer service, etc., to implement the product and release it online
4. Product operation:Promote the product, attract users to use it, and continue to optimize and iterate the product based on user feedback and statistical results

daily work

• Requirements collection and analysis

1. According to the product and market positioning, set a plan for obtaining demand and demand mining; communicate withcustomers to understand the problems and needs described in customer communication, and determine the real needs of users Needrequirements, transform requirements into functions.

• Write a document

1. Write various help, usage documents, requirements analysis and design documents, etc., product testing, release, publicity and other types of documents, and be able to communicate with technical research and development to ensure The project was carried out smoothly.

• Project follow up

1. At this stage, the product manager is mainly responsible for project follow-up. According to the needs of the project, participatein planning and progress planning, and be able to collaborate well during the research and development process to ensurethat the product project can be completed well. online delivery.

1.5.Product Manager Workflow

start up

• Industry Research--BRD(Business Requirements Document)——Direction (Where can I make money?)
• MarketResearch--MRD(Market Demand Document )——Demand refinement (whose money is earned?)

planning

• Requirement collection: Competitive product analysis, SWOTanalysis, demand pool
• Requirements analysis:Product function list
• Process Design: Product Flow Chart
• Structural design: product structure diagram, mind map

implement

• Prototype design:Product prototype drawing
• Document output:PRD(Product Requirements Document)——Conceptualization of specific product implementation (how to make money? How to make money?)——>drawing
• Requirements Review:PRD

follow up

• Progress control:Progress report, optimized PRDdocument
• Resource Coordination:Progress Report

ending

• 测试验收： 验收report
• Go-live: Go-live notification report

1.6.Responsibilities of Product Manager

• Analysis category:Market research, market analysis, industry analysis, data analysis, competitive product analysis
• Product design category:Framework design, structure diagram, flow chart, prototype interactionDocument category: demand analysis, product description, competitive product analysis , data analysis
• Organization type: Organize project establishment, requirements review, and project summary
• Follow-up category:Follow up the progress of the project, fix the progress of bug
• Communication category:Communication with bosses, colleagues, and demand parties

1.7.Classification of product managers

• Based on industry: E-commerce, tourism, finance, online education, community, social networking
• Based on position:Assistant Product Manager, Junior Product Manager, Senior Product Manager, Product Director
• rooted surface colony:TO B(heavy function);TO C (heavy use of the body);
• By product form: Mobile product manager PC Product manager webend product manager

1.8. Product manager competency requirements

• Professional technology:Business analysis, demand mining, demand analysis, product planning, product design, dataAnalysis etc.
•  Competencies and qualities:Communication ability, learning ability, refining ability, user insight, IQ/EQ /AQ, pressure resistanceability
•  Bonus points: industry understanding, business thinking, market capabilities, leadership, project management

1.9. Product Tools

1.10.Product Experience Report

• Product Overview

1. Experience environment, product introduction, version information

•  
  • Qimai Shichimugi:https://www.qimai.cn/
  • Zen Master:https://www.chandashi.com/
  • Official website
  • 搜index擎(Baidu, Valley Song)
• Market analysis

1. Market size

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  • 艾瑞网:https://www.iresearch.cn/
  • 艾Media网: https://www.iimedia.cn/
  • Search engine (Baidu, Google)
• User analysis

1. User analysis

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  • Transfer viewing platform: https://mi.talkingdata.com/index.html
• product experience

1. Product structure, product experience(UIDesign, function). Product profit analysis

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  • Product structure diagram:Draw it according to the actual situation
  • UIDesign perspective: color matching, page layout
  • Product function perspective:Interaction design, specific functions (benefits, disadvantages)
  • Product profit analysis: Understand the common profit methods of Internet products (advertising fees, sales
  • Membership, selling goods, commissions, value-added services, etc.)
• Report summary

1. Summary, related optimization and suggestions       

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  • Conclusions about the industry and market obtained after product experience
  • After the product experience, capture some of the highlights and shortcomings of the product itself

2. Introduction to Axure

Axure RP is a professional prototyping tool that helps users create interactive web and application prototypes. The main goal of this software is to help designers, product managers, and developers better understand and present their design ideas.

Axure RP has rich features and tools, including customizable component libraries, interactive components, annotations and instructions, conditional logic, dynamic content and data-driven functions. Users can use these features to create prototypes and simulate user interaction with the prototype by using interactive actions. Axure RP also supports multiple export options, allowing users to generate deliverable HTML files or share prototypes with others by generating links.

In addition,Axure RP can also be integrated with other design tools and development tools, such as Photoshop, Sketch, and Jira. These integrations enhance team collaboration and workflow.

Axure RP is a powerful prototyping tool that helps users quickly create interactive web and application prototypes, and helps design teams better understand and present design ideas.

3. Application scenarios

Specific scenario:

• Investment promotion use:Let investors have an intuitive understanding of the product.
• To the project team:Use wireframes and text descriptions to introduce product details to facilitate the team to make products; to hold accountable problems when they arise.
• Sales use it for demonstrations:When providing customized products to customers, use prototypes to see the final product model.
• Usage for project bidding:Use high-fidelity prototypes to participate in bidding, reflecting the company's strength and enhancing corporate image.
• Collect feedback internally:In order to avoid confusion in requirements and consumption of R&D resources, we first use high-fidelity prototypes to obtain user feedback and optimize it.
• Teaching use:Using Axure can replace PPT for project presentation, demonstration and teaching.

Common scope scenarios:

• Web and mobile application design:Axure RP supports the creation of high-fidelity page and application prototypes that can simulate different user interactions such as clicking, dragging, Scroll etc. Designers can use Axure RP to quickly build prototypes and use them for user testing and feedback to improve designs.
• User experience design: Axure RP provides rich interactive elements, such as states, animations, sliding, transitions, etc., which can be used to simulate user experience. Designers can use it to quickly verify the usability of designs and quickly adjust prototypes to optimize user experience.
• Product Manager:Axure RP can be used to create prototype demonstrations and product specifications to help teams better understand and demonstrate product functionality and interactions. Product managers can use Axure RP to communicate with developers and present their design ideas to customers.
• Team collaboration:Axure RP can be integrated with other design tools and development tools, such as Photoshop, Sketch and Jira, etc. These integrations can enhance team collaboration and workflow. Axure RP also supports multi-user collaboration, allowing designers and developers to work together at the same time.

Axure RP has wide applications in many design and development fields, helping designers, product managers, and developers better create and present their design ideas.

4. Installation and localization

4.1.Installation

Official websitehttps://www.axure.com/         Paid software based on self-installed version, need to purchase; 30-day free trial provided Just a fool-proof installation.           

4.2.Chineseization

Authorized person:Axure
Authorization key:gjqpIxSSUUqFwPoZPi8XwBBhRE2VNmOQsrord0JqShk4QC+Xxrw6R1tTSDU4zmzU

 Example below:

 

 Steps1: Find the [Chinese File] folder in the installation file directory and double-click to enter

 

 

 Step2: Assign all files to AxureInstallation directory

 

5. Getting Started

layout:

1. Menu bar: The interactive area at the top of the software interface, containing multiple menus, is used to organize and provide users with intuitive access to software functions.

2. Toolbar: main operating functions.

3. Site map: Similar to the outline interface, it is convenient to clarify the prototype framework and logical relationships.

4. Component library: the interface to call the required components.

5. Canvas: Displays the prototype part, which can be understood as a canvas for painting.

6. Component property page: An interface used to create some interactive effects and edit component styles.

5.1. Copy, cut and paste areas

Ctrl X为剪切，Ctrl C为复制，Ctrl V为粘贴 

 5.2.Select mode

 The first one, a small dotted box with three small boxes inside it means that when our mouse range selects any area of ​​the component, the current component can be selected;< /span> that connects one box to another refers to the connecting line. Axure can be used to draw flow charts. When drawing flow charts, connecting lines are essential. La. The box behind is a small dotted frame with a small square in the middle. It means that when our mouse selection completely covers all the area of ​​the current component, it can Select the component. The appearance of the icon is still easy to understand. The second mode

 5.3. Inserting shapes

 5.4. Preview and share

Preview is to preview the prototype, and sharing contains many options and settings. Simple preview and publish to HTML

There are many of them, so I won’t give examples one by one. If you need to know more, click the link below to watch more.

Axure RP 参考https://docs.axure.com/axure-rp/reference/getting-started-video/

          Thank you everyone for watching! Hope this helps! ! !​