Table of contents
1. Product Manager Learning Roadmap
Second, the scope of responsibility of the product manager
3.3 In the process of follow-up
4.2 Common Websites for Product Overview Information
4.3 Market Analysis Information Website
1. Product Manager Learning Roadmap
Second, the scope of responsibility of the product manager
Collect requirements, analyze requirements, design products, organize development, and coordinate operations
1. According to user groups
C-end product manager: the users are ordinary consumers
B-side product manager: the target users are companies or enterprises
2. According to product form
Mobile product manager, PC product manager and WEB product manager
The PC side is software designed to be installed on the computer, and the web side is web pages and the like
3. Project workflow
3.1 Planning process
1. Requirements collection
Gather business requirements for products from various sources
Output: Competitive product analysis report, demand pool
2. Demand Analysis
Convert the collected requirements, determine the business scenario of the product, into product requirements
Output: List of product features
3. Process design
According to the results of demand analysis, determine the business process of the product
Product flow chart
4. Structural design
Determine the structure of the product based on requirements analysis and process design
Output: product structure diagram, mind map
3.2 During execution
5. Prototyping
According to the structure, process and function list of the product, design the prototype page of the product
Output: product prototype
6. Document output
According to the prototype drawing, write the product requirements document
Prototype drawings are also included in the output PRD (Product Requirement Document)
7. Demand review
Cooperate with R&D and other departments to review product requirements and finalize the draft
Produce PRD Product Requirements Document
3.3 In the process of follow-up
Progress Control: Progress Report
Resource coordination: Coordinate internal and external resources of the department in time to solve problems encountered in R&D, such as working overtime or adding people
Output: progress report
3.4 Online
There are acceptance reports and release reports
Fourth, switch perspective
Experience different products more, from the perspective of ordinary users to the perspective of products
You can learn and change your perspective according to the product experience report
4.1 Product Experience Report
1. Product overview
Experience environment, product introduction, version information,
2. Market Analysis
market size
3. User Analysis
4. Product experience
Product structure, product experience (UI design) product profit analysis
5. Report Summary
Summary, related optimizations and recommendations
example
4.2 Common Websites for Product Overview Information
1. Qimai data: Https://www.qimai.cn/
2. Zen Master: https://www.chandashi.com/
3. Official website
4. Search engines (Baidu, Google)
4.3 Market Analysis Information Website
1. iResearch
2. iiMedia.com
3. Search Engine (Google)
Focus on "User" and "Scale"
Are there enough users and enough scale?
4.4 User Analysis
1 Mobile Observatory http://mi.talkingdata.com/
2 Baidu
4.5 Product Experience
1. Product structure diagram: draw according to the actual situation
2. UI design perspective: observe color matching and page layout
3. Product function perspective: interaction design, specific functions (benefits and slots)
4. Product profit analysis: understand the common profit methods of Internet products (advertising fees, selling members, selling products, commissions)
This part focuses on feeling the experience that the product brings to the user during the process of using the product
