Combined with data from an earlier time utilization report by the National Bureau of Statistics, my country’s personal discretionary activity time is 3 hours and 56 minutes. It is obvious that mobile phone use has become an extremely important core device in people's lives and spans many daily scenarios.
On the one hand, the performance of mobile devices and communication infrastructure is constantly improving. On the other hand, mobile phone usage scenarios are constantly diversifying. Mobile phones have become super terminals that integrate communication, entertainment, information, office work, and learning. The ever-increasing per capita use time of mobile phones has also gradually amplified some pain points in mobile phone use.
The most typical “pain points” come from human-computer interaction in special scenarios.
For example, when you are alone at home and want to take a video of interacting with a kitten; or you are watching a movie on your mobile phone on the high-speed train and want to go sideways to dig through the bag under the seat; or you are preparing to make a temporary video conference, and There was only an empty desktop in front of me.
In these moments, you always hope to have a "mature" mobile phone that can stand where it should be. But most of the time, the outcome of the story may be more likely: the cat sneaks away with a look of disdain, you pause the movie helplessly, and you can only hold the phone at a strange angle with your hand.
How to make human-computer interaction more friendly
How to make mobile phone interactions more friendly in the era of large-screen smartphones? This is a problem that countless hardware brands and consumers want to solve. More and more mobile phone ecosystem peripheral brands are beginning to focus on how to make mobile phone use easier. More in line with modern needs.
In recent years, various external brackets and magnetic products have emerged one after another, but there are also many brand manufacturers trying to provide better solutions.
Take Tulas as an example. This new lifestyle technology brand founded in 2012 has grown from 0 to a leading player serving 25 countries and more than 100 million users in the past ten years. It has become an Apple peripheral product. The well-deserved "hidden champion" among ecological products. This company is very good at making "just right" basic models in its DNA. In the past, it has successively launched many popular products with minimalist aesthetic styles, which have attracted widespread attention from consumers and the market.
As Steve Jobs said, "Simplicity is more difficult than complexity" and "if you want a product to be simple, you have to work hard."
Turas has always focused on tapping the greater interactive and aesthetic potential of mobile phones through simple and comfortable designs; he is committed to using technology to innovate product forms, so that products can become more in line with modern people's needs for product experience.
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