Anyone who has done website SEO optimization knows that website external links and friendly links are part of the SEO optimization process. However, the cost of building external links is relatively high now, and it is difficult to build free external links, so many SEOERs tend to build friend links. This article will tell you about the role of external links and friendly links, and what benefits they have for SEO optimization of our website.
The role of external links
There was once a saying that "content is king, external links are king", which also illustrates the role of external links on the website. Although today's algorithms have iterations, we still cannot underestimate external links. Relatively speaking, external links have more styles and more channels, and we also know that the quality of a website’s external links is related to the number of IPs in the external links. The more IPs, the more credible the external links are. The higher, and the external links are all incoming links, avoiding the export of friendly links, which is also a major advantage of external links.
The role of friendly links
Friendly links are better than link stability. Generally speaking, as long as the other website does not engage in cheating and is demoted, this link is a high-quality link. However, if the website is hacked, such a problem is still rare&#x