In SEO optimization, friendly links are an important part. Due to Baidu's current crackdown on all kinds of link fraud, there are not many good external links, and friendly links have become one of the options. I once did the job of exchanging friendly links for several months. So, what issues need to be paid attention to when exchanging friendly links, and on which platforms can friendly links be exchanged? Below, I share some of my personal experiences.
What issues should you pay attention to when exchanging friendly links?
1. Relevance of the website
The friendly links exchanged are best related to the industry in which they are located, with good content quality, strong readability, high degree of originality, and high relevance to the topic. They should be of real concern to users, valuable, and have a large amount of information. How long the friendly link is retained? If it can be retained for a long time, it can be spread indefinitely. Speaking of retention, you must be careful when changing friendly links. Some people will change them and then withdraw them after you see them, so they will usually be tested within a week.