The effect of external links on the website
Website optimization consists of two parts: on-site optimization and off-site optimization. On-site optimization mainly refers to the optimization of website structure, page optimization, page design, page user browsing experience, website function, keyword research, competition research, SEO effect monitoring and strategy improvement, etc. , Off-site optimization is mainly the release and construction of external links. One of the essential characteristics of the website is the link. The link inside the website is something we can control, and these are relatively easy to grasp. But what impact does the external link have on the SEO optimization of the website? The following content is some experience that I have personally engaged in SEO for many years, and I will share it with you.
1. External links can increase the weight of the website
1. External links can increase the weight of the linked page and the entire website, and improve the page score and trust. The more external links, the higher the weight of the website itself, which indirectly means that the linked page is trusted by more people, and the weight and trust of a link to a page will also accumulate on the entire domain name.
2. The ranking of the website is indirectly affected by the weight of the website, but it is only one of the important factors in the ranking of search engines. In addition to the size of the website, the quality and originality of the content of the article, etc., the most important factor in forming the weight is the external link. A domain name with a high weight drives up the ranking of all pages of the website. Pages linked to websites with a high degree of trust are less likely to be regarded as collected content.
2. External links increase the trust of the website
The degree of trust refers to whether the content of your website is all around the theme of the website. If your website has links from websites with very high weight such as Sohu, Sina, Tubatu, and Tianya Forum, the weight of your website will also be qualitatively improved. No matter what keywords the website uses, the ranking will be greatly improved. help.
3. External links can attract spiders to crawl the website
After the website is built, search engine spiders need to crawl our website. If there are too few external links, or even no external links, the possibility of spiders discovering and crawling the website will be greatly reduced. After the website updates the article content, it is also necessary for search engine spiders to crawl the updated article content in the first time and include the article content page of the website. If you want the website to rank, you must first make the content of the website production page included. If the content of the website article is not included, we can publish the address of the website to some websites with high weight and trust through the form of external links, and the spider crawls to our updated content and it will be included soon, which is why External links can guide spiders to crawl the website.
4. External links improve website page collection
1. If a website wants to have a ranking, it must first allow the website content to be included by search engines. Therefore, the inclusion of website pages is the basis of ranking. Pages that cannot be included by search engines cannot be ranked. Both data analysis and seo industry experience show that the quantity and quality of external links have a crucial impact on the inclusion of a website. Without a strong external link as a boost, it is difficult for our website to be fully included only relying on the internal structure of the website and the original content of the page. An empirical figure for reference is that a domain name with a weight of 5 can roughly drive several million pages, and if there are too many, it will be more difficult.
2. A point of view of link hierarchy that all seo practitioners are familiar with, that is, the inner page must be within three or four clicks from the home page. The reason is that external links largely determine the crawling depth of spiders. Generally, for websites with low weight, search engines will only crawl 3-4 layers of links. For a website with a weight of 7 or 8, the content pages that are six or seven clicks away from the homepage can also be included by search engines, thereby improving the overall indexing ability of the website.
3. External links are also a very important factor affecting the crawling frequency of search engines. The more external links there are, the more pages the search engine spider crawls and grabs more frequently, and new pages and new content can be discovered faster. For a website with high weight, it is very normal to crawl the homepage every few minutes.
5. External links can improve keyword ranking
Search engines give the website corresponding weight through the quality of the website's external links. A website with a high weight naturally has a great advantage in obtaining keyword rankings. Many SEO novices or webmasters believe that a strong external link is the biggest guarantee for a website's ranking. In theory, a strong external link can bring a good ranking to a website. However, in website construction, external links should also be gradually increased. Find some websites with relatively high weights in major search engines to add links to make the website ranking stable. In addition, according to the maintenance of the site group by many SEO veterans, friendship links still have a significant effect on the ranking of the website. Every webmaster can add 2 valuable friendship links every week, thereby indirectly improving the ranking of the website.
6. External links can increase the exposure of brands and domain names
The release of plain text external links can effectively increase the exposure of website domain names and brands on the Internet, and help the smooth progress of network marketing and promotion. And for some short and easy-to-remember domain names, it is also helpful to promote the website brand, such as: baidu, taobao, jd, etc. Users will know what website it is at a glance, which will help users remember our website and thus benefit Site visit again.
7. External links can also bring traffic to the website
When SEO personnel publish articles related to their own website topics on off-site platforms, they bring their own links, which is very likely to bring traffic to the website. If the value of this article is high, I believe it will bring more traffic. The premise is to be able to attract users to click and let users know whether the opened link is what they need. Only such an external link can satisfy the user experience and is also a valuable link for users.
8. Which is more important, the quality or quantity of external links
Because today's Internet has too many spam links, if there are redundant links in a website, this situation is called a link factory, and search engines will also determine that the links sent by this website are spam links, so search engines will eventually Favor the quality of backlinks over quantity. And many SEO personnel often find that the number of external links of competitors' websites is not very large, and the ranking of the website is quite good and relatively stable, so the quality of external links is much higher than the quantity, and a high-quality external link is better than dozens of websites. Hundreds of spam external links.
How to do external links
In the process of doing external links in the past, most SEO personnel did external links for the sake of external links. Few people tried to understand the impact of external links on SEO and the significance of its existence.
Doing external links like this is sometimes a bit blind. Therefore, when necessary, when we do external links, we try to choose valuable external links to avoid wasting excessive resources.
How to make external links
So, how to make external links, and which aspects should be paid attention to when doing external links?
1. The recommended value of external links
When a search engine judges whether an external link is valuable, it usually bases on whether the target website has a certain positive recommendation for this external link, which includes:
① Traffic transmission
This is an important reference indicator. When making external links, the most basic appeal is to obtain a steady stream of traffic from this link, and then consider the impact on the ranking of specific keywords.
② Transfer of weight
We know that the purpose of making external links is to increase Baidu’s weight to a large extent. If a relatively authoritative page has many exported links, but you spend a lot of resources to obtain this link, although it may obtain certain brand exposure (mainly domain name), but often the gains outweigh the losses.
2. Product conversion of external links
We can actually do a lot of external links every day through soft text external links, but this involves the SEO value behind an external link. Therefore, you need to ensure:
① Relevant and accurate external links: external links can not only promote the natural ranking of search engines, but also export accurate target traffic. Therefore, when making external links, especially e-commerce websites, try to ensure that they have high relevance .
② Optimize the landing page: Even if you improve the ranking by making external links, or attract accurate traffic, if your landing page does not have a good content to support it, the external links will still lose their practical significance.
3. Technical indicators of external links
When doing SEO projects, the first thing we emphasize is to shorten the optimization cycle. To a large extent, it mainly involves the role of external links. Therefore, when doing external links, we need to ensure that:
① Authority
External links should come from authoritative websites as much as possible, which helps to reduce the number of published external links, thereby speeding up the process of weight accumulation. It can be an expert website or an official institution's website.
② Stability
The most effective way to maximize the benefits of external links and improve the work efficiency of SEO external link specialists is to ensure the long-term stability of external links and minimize the construction of uncontrollable blog external links.
4. The social influence of external links
In the process of making external links, we often ignore the effect of external links on brand exposure. Some SEO personnel often feel that the links given by some industry sites are not hyperlinks, but text links.
This greatly reduces the ability to obtain traffic, but from another perspective, if your text links often appear on these professional websites, it is also a kind of exposure to the brand. Sometimes, doing external links is not enough. Just focus on technical indicators.
To sum up: external links can still play a very good role in the website, promote collection, increase confidence votes, but must be high-quality external links, Baidu also divides external links into professional websites, comprehensive websites, and enterprise websites website.
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Is it still necessary to make external links in 2022 website?
1. External links are always very important, but we are not doing external links, but a strategy for external links. What benefits can you give users, let users spontaneously help us build external links;
2. Make external links by yourself, such as white hats: blog signatures, question-and-answer external links, etc., have little effect, while group posting of fake links and black links will have a counterproductive effect, it is better not to do it;
3. As an individual, it is still a good way to exchange links and contribute articles;
4. Big companies all buy links. I have never been in touch with this. If there is an SEO from a big company passing by, please share your experience and exchange experience:
After several updates of search engines, the effect of external links is getting lower and lower, so are external links still useful? The answer is of course yes. Is it still the same as when the old man was just getting started, registering a blog account for a large number of forums, and then writing our website on his personalized signature, or going to a large number of comments and leaving the URL in the comments? Zhang Shu has seo here to tell you that this method is no longer feasible, but a large number of spam external links will lead to the downgrade of the website! So what should we do now?
Then let us analyze the difference between this external link and our previous external link. Now the external link is not just a URL, it has content, it appears so naturally in the article, it seems to be there naturally, it is prepared for readers, after reading the entire article, want to Friends who know more information will naturally click to jump to your website, then the function of this external link is really achieved. External links, in the final analysis, exist for website drainage. Our previous approach was to abandon the basics and seek the end, thinking that external links are for search engines to see, while ignoring its essence!
After understanding the real function of the external link, it is half the battle for us to publish the external link. But then we still have to pay attention to two points. The originality of the article and the matching degree of the website!
Originality of the article: To put it bluntly, it is an original article. As the search engine’s existence is getting closer and closer, the data stored in it is getting bigger and bigger. If you still repeat things to it, then sorry, it is now no more. Your article may not be included at all, or it may take a long time to be included. Even if it is included, it will be ranked very far behind. Others have no time to scroll down 10 or 20 pages on the search engine to find you of this article.
Website matching degree: You may have written a high-quality soft article and want to promote your own website. For example, you are promoting a travel website, but you posted your article on a forum whose main content is novels. So sorry, still useless. The reason is as follows, this forum post is mainly for novel readers, and they will be interested in reading your travel strategy article? Even after reading it, will they be interested in clicking on your external link to learn about your website? Therefore, your external link can't bring traffic at all.
In fact, summing up these two points, the purpose of external links is to attract traffic, just to flow! Being indexed by search engines to achieve a good ranking is to make it easier for customers to find you. Publishing on content-related websites is to allow more targeted customers to find and click to enter your website and also to attract traffic. There are only two ways to make your article read by others. First, they search for relevant content of your article on the search engine, and the search engine recommends your article to him. Second, when they were browsing articles in the corresponding post bar forum, they happened to see this article you posted, and then clicked to read it.
So, now we publish external links just to go for the word traffic. If the external link you released can achieve the purpose of drainage, then your external link is a successful external link, and search engines will think it is a high-quality external link, which will add points to your website and increase the popularity of your website. Weights play an active role.
Pay attention to link quality, and building external links is a very important part of SEO.
Forum links are basically useless
The forum signature is also abolished
Pages with many links are useless
Single-page links are valid
Links to mass blogs have a certain effect
It is necessary to pay attention to new media
Links are also a contest between quantity and quality;
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