In this article, we recommend 10 simple and different elements that you can incorporate into your website. Each of these elements has been proven to be a user magnet, engaging enough to convert a first-time visitor into a lifelong user, or the next best thing.
Contact details
In an era when virtual structures are crumbling from top to bottom, trust is a coin that ordinary Internet users are unwilling to use. So if you can convince a first-time user that you are who you claim to be, you will greatly increase the odds of them converting.
One of the easiest ways to gain your users' trust is to include detailed contact information on your website. This isn't the 1990s, so few web users are interested in digging into common contact information. So don’t use rainbow colors on your website to hide the fact that you don’t provide a simple address or phone number where users can contact you.
You have several contact information options to choose from. These include your email address, phone number, fax, links to social media accounts or channels, business locations, and even an interactive map. The more contact information options you include on your website, the more legitimate your website will appear to users.
So, put this information on different pages that users can access through your website’s navigation menu. If it's not convenient, please put your contact information at the bottom of the home (welcome) page.
Details about your product
Your core products and/or services are another area that users will want to know more about. Many website owners put a lot of pressure to include interactive elements but fail to list the products they sell. This is one of the biggest deterrents for users who will be committed to products and services for the long term.
Here’s the deal: Provide detailed information about your core product and/or service: The internet is a multiverse, with copies everywhere. So web users who want to find anything want to be able to specify it without having to ask a thousand questions or scroll through images of smiling people who don't actually say anything.
So, if you want to attract first-time visitors to your website and convert them into long-term users, show them what you have to offer. Place a virtual glass case on your homepage that effectively says, "Welcome. We are so-and-so. We sell such-and-such."
The most popular way to include core product and service information is to create product/service pages. This way, users can easily find your products and services and ask you for a description or simply click on the "Buy Now" option.
Bonus points: While you can include information about your core products and services on your About Us page, you shouldn’t. Users know these pages are filled with exaggerations, so you risk them modifying the true information about your products and services.
Pricing page
Specific information about pricing is another area that many website owners struggle to include on their websites. As a result, first-time users quickly lose interest after seeing products and services as “cheap,” “affordable,” and other vague terms that dishonest salespeople use all the time.
If you want to attract first-time users quickly, you have to provide them with as much detail as possible without overwhelming them. This includes information about how you price your products and services.
Using terms like "cheap" and "affordable" to describe your products and services without including real data on your website is offensive. Internet users cannot set fire to websites or they will do so for thousands of websites who use this stupid trick to try to gain new users. But it rarely, if ever, works.
So, to avoid coming across as a dishonest or stupid website owner, make sure to include your pricing plans as clearly as possible on your website. The best way to include this content for user convenience and satisfaction is to create a separate page for it. This way, users can simply scroll to the top of the homepage or click on the menu to get a pointer to your pricing plans.
Customer reviews and testimonials
We pointed out before that user trust is a coin you can’t find. No, you earned it. The easiest and most convenient way to understand a product's value is to ask people who have used it before. That’s what customer reviews and testimonials are for.
Imagine your website offers a product that automatically detects and fixes SSL errors and similar browser issues. You can't be the only one with this information. So, what will make you stand out and get users to check out your website first before looking elsewhere? user comment. Customer reviews and testimonials work the same way.
Users tend to trust websites where they can read customer reviews about your products and services. This is another reason why users prefer branded app stores like Google Play and Apple Store over third-party options, even if the latter are cheaper. Including customer reviews tells first-time visitors to your site that you are confident in the products you sell.
Of course, the important thing is that most of these comments are positive and a few are negative. What's more important is that the negative review has been addressed, i.e. your support team responds that the issue noted has been resolved.
Recommendations on your website are an effective tool for converting users. A typical user scrolls down a product/service webpage to find recommendations or at least customer reviews. So be sure to ask your customers for their testimonials on how and in what specific ways did your products and services help them. You can then include this information on its own page or on your product/service page.
FAQ page
How many times have you had a question about something you saw on a website and were delighted to find that there was a FAQ (Frequently Asked Questions) page and your question had been answered? This is a common experience for all users. This excitement can trigger user conversions, so you need to implement it on your website.
One understandable reason why many website owners and managers don't include an FAQ page on their website is that it requires some work. First, you may want to use advanced tools to find out the questions users have about your product/service. Second, you need to find a way to answer these questions directly and succinctly.
However, it’s worth spending the time and money to build a useful FAQ page. In addition to using it to answer general user questions, it can also be indexed on search engines as the most appropriate response to user queries.
Therefore, adding an FAQ page to your website is an all-round win for you. It allows more users to visit your website and allows visitors to trust you and subscribe to your products/services.
Live chat
Giving first-time website visitors a virtual bridge to connect with you is another sure-fire way for you to attract and convert them. You can encourage these users to trust you by providing contact details. However, you can significantly increase your chances of conversion by adding a live chat option.
As the name suggests, live chat is a method through which users can contact the website support team instantly and get a response. When users see that you include this feature on your website, they will feel confident in their decision to patronize you. This is because they know they can easily contact you to lodge a complaint if needed.
Therefore, including a live chat feature on your website is one of the best ways to make your website interactive, engaging, and potentially convert first-time visitors looking to get the products and services you have to offer.
blog
Blogs are undoubtedly the most common web pages that Internet users love to visit. This is because a typical blog is a hub of relevant information. Therefore, users who want to hire a content manager (for example, in your area of expertise) may need more reassurance than customer reviews and customer testimonials can provide. This is where adding an informative blog to your website can save time.
A good blog is a reliable source of information on everything, especially information related to the content you offer online. First, it tells first-time visitors to your website that you are an expert in your industry. Second, it tells them that you care enough to provide such important information for free. And these reasons are enough to convert users.
Incorporating a blog into your website can also help you rank on search engines for your target keywords. This makes it easier for you to drive traffic to your website, giving you more authority in your industry. This authority is another selling point for converting users, and it can help you convert as many users as possible who want to read interesting content on your blog.
Navigation menu
Navigation menus are as important on a website as they are anywhere else. They make it easier for web users to follow content on a web page without having to deal with a virtual maze. What internet user objects to laxity or convenience?
So if you're committed to designing your website in a way that attracts and converts users, you have to make it easy to navigate.
Rather than putting everything on one page, create different pages: information about products and services, pricing plans, customer reviews and testimonials, and more. And lock all these pages under menu options. Therefore, first-time visitors will navigate your website very easily and find more reasons to subscribe to your product.
Mobile-friendly format
Another important consideration you must take into account on your website in order to attract and convert first-time visitors is text formatting. Smart users will be put off by websites that have scrawny-looking text and copy that is littered with multiple fonts. Smart users tend to use online products and services longer than others, so these are the users you should target.
So make sure to clean up your website and use consistent text formatting. It doesn’t have to be fancy, just clean and regular enough for users to easily understand the content. Additionally, the fewer font styles you use on your website, the better it will be for your users’ desire to convert.
Website conversion funnel (CTA)
The purpose of these suggested website elements is to make it easy for your website to attract and convert users. However, if you don’t tell users to “Click here for more information” or “Subscribe to our newsletter” or “Click here to subscribe to this service” then the effectiveness of including these elements in your website will be Severe decline.
This is the point of the conversion funnel or CTA (call to action). It shows your users what you need them to do and completes the conversion process. So, consider this feature on your website to make it easier for users to do whatever you need them to do.
in conclusion
Putting the effort into building a website that advertises to and engages with your target audience is only beneficial if you manage to attract and convert users who visit your website. There’s no big secret about how to achieve this kind of user engagement and conversion, aside from the tips in this article on what elements to incorporate into your website.