At present, the most common and widespread model in the market is distribution. This model appeared in 2015 and has been around for almost 7 years. This model has been widely known and is no longer so attractive to users. Let's review the previous market model updates.
The first version: group joining (similar to Pinduoduo, that is, the group is full of people, and everyone has a product, which is a very common way)
The second version: lottery group (win the prize to get the product, if you don't win the prize, you will return the amount + extra red envelope)
However, with the iterative update of the market, these can no longer attract customers. Most customers think about not winning the prize, and then get the extra red envelope issued by the platform. But the winners gradually no longer want to participate in the event because they have accumulated too many products. So with continuous updates, we have put forward a new plan, that is, nationwide shopping, and the newly added gameplay is more attractive to users!
1. What is nationwide shopping?
The national group purchase is actually a modification and addition of some compensation and reward mechanisms for customers on the basis of the original group purchase. Multiple products with the same price and the same activity will accelerate the formation of a group. In addition, the compensation and rewards for the winners will be strengthened, and the non-winners will also be compensated to a certain extent.
2. The gameplay logic of shopping
1. Ten people form a group (concentrated traffic, you can invite each other in the same group)
"Group of 10" draws "3 people win the prize, 7 people don't win the prize" (both the number of people in the group and the number of winners can be customized, and unlimited events can be created)
Example 100 yuan:
1. For the first time, A participates in the 100 yuan group shopping and wins a prize. The total shopping fund is 100 yuan, and the reward is 5 yuan shopping gold, and the remaining 95 shopping funds
2. A participates in the 100 yuan group shopping for the second time and wins the prize, the total shopping fund is 95+100, and the reward is 5 yuan shopping gold, and the remaining 190 shopping funds
3. Shopping cost algorithm
For example: 100 yuan product, cost 30, a group of 10 people, out of 3 people, 7 people are not selected
cost:
1. Product cost: among 3 people, 3X30=90 yuan
2. Shopping gold 5 yuan: 10X5=50 yuan
3. If 7 people are not selected, the advertising reward is 7X5=35 yuan
4. Distribution reward (recommendation 3+team 4+region 3, a total of 10 yuan): 10X10=100 yuan
Subtotal: 275 yuan
Dividend rewards are extra points
Total revenue of the platform: 100X3=300 yuan
A total of 300 yuan - 275 yuan = 25 yuan
Every time a group is formed, the platform makes a profit of 25
Group mode:
The first thing to solve is the problem of users winning and not winning, and then the fission mechanism.
If you don’t win the lottery: the user will get back the change and get the red envelope advertising subsidy at the same time
Winning users:
1. Diversified products, which can be connected to a rich supply chain (self-operated products, and products integrated by others) offline, merchants in different industry alliances, and shopping coins can be used to deduct phone charges.
2. The money can be returned in full, according to the number of times the user joins the group.
3. Dividends are distributed according to the winning times and amount of winning users
4. Fission, combined with members, team leaders, regional agents, rapid investment.
Four, mode characteristics
Group shopping for all, discounts and multiple reward systems, can stimulate users to join the group, and let users self-fission and self-spread in the form of entertainment in the form of games. Compared with the previous model, most of them have sales thinking, and customers are prone to resistance; The model adopts marketing thinking, positive wave ratio drainage, and eliminates user resistance. The flexible mechanism is a new model that is very attractive to users. And combined with the team fission reward mechanism, everyone's initiative will be higher. Connect online and offline to maximize resource flow conversion.