Nowadays, with the development of the Internet, more and more companies and individuals have realized that network marketing is a very important trend. If it can be successfully promoted in network marketing, it will be of great benefit to themselves. However, there are many options for network marketing channels. If it is a modern new type of enterprise or an enterprise that relies on the development of the Internet, then promotion through the website is a very appropriate choice. The website can meet the needs of the company's publicity, product display, marketing promotion, and news. Perhaps some companies already have their own official websites ten years ago, but in today's fast-changing days, can the websites of many years ago meet the demand? What aspects should modern website design pay attention to? How can we design a website design that is more in line with modern aesthetics?
1. The overall style is unified
The overall image of the website includes: layout, browsing methods, fonts, colors, etc. The entire style of the website should be uniformly laid out, that is to say, all images, texts, including background colors, fonts, titles, lines of distinction, footnotes, etc., should be unified in the art layout, functional layout, etc., so as to run through the entire site, like this It feels smooth to users and leaves a "professional" impression. However, designers of some website companies often ignore this point when designing, and do not have a global awareness.
2. Style planning by industry type
The target user group of the website, the industry to which the website belongs, and the overall image of the brand must be clear. For example: the design style of positioning news websites should not be too fancy, but also attract attention; it should not only highlight the latest news, highlight the key points, but also combine graphics and text, not boring, the color blue or red is more suitable, and the layout should be as easy as possible.化. Any standardized methodology faces different products and different scenarios will inevitably have limitations.
The layout of the website has many forms. Different websites and different types of enterprises have different layout methods. No matter what kind of website layout, according to the situation of the individual and the enterprise itself, the appropriate one is fine.
3. Comfortable and eye-catching color matching
We are receiving the baptism of color every day, and our emotions and behaviors are also subtly affected by color. The way to obtain information in life is mostly obtained by vision in the "five senses of the human body", and vision is also known as the "king of the five senses".
The color design of a website has defined its tone, grade and temperament. After a seemingly short 7-second pause, users already have an initial impression of the site in their hearts.
The beautification of website design should adhere to the principle of repetition and regulation.
To beautify from the customer’s point of view. The purpose of being a webmaster is to increase traffic and make profits. Therefore, the feelings and opinions of the viewers cannot be ignored in the beautification work. The design must be considered from the customer’s point of view. How? Can make people more willing to accept.
To solve this problem, you must first analyze the viewers and use statistical data to analyze the population, such as in-depth browsing data, to show whether your website content and design are approved by the viewers. Then, we will carry out content rectification or overall layout and beautification of our website.
Only by doing a good job in website layout and integrating industry positioning and color matching with current fashion elements can the brand image be gradually improved on the website. Only when a website is well positioned can it guide users correctly, and such a website is a success. Set in the same way, blindly conservative, and will only stay in place or even lag far behind others.