As a new carrier and new medium for urban publicity, digital people
It can bring about a diversified and digital urban cultural tourism development model .
By breaking the virtual and real dimensional space,
Showing the charm of the collision between traditional culture and modern life .
Digital people + cultural romance empower new urban cultural experiences
Nanjing is the first cultural metaverse theme experience center to strategically build a cooperation platform with universities, cultural museums, cultural tourism and cultural technology enterprises. With the theme of "Yuanqi Jinling", it has created "Yuanjie" and "Yuanyi" , "Yuanjing" and "Yuanjiang", combined with the digital people "Ning Hao", "Liang Shanbo" and "Hu Zhengyan", a novel immersive interactive gameplay of urban culture has been launched.
01 #digital 人“宁好”
In the "Metaverse" section, digital person "Ning Hao" led the audience to have an overview of the digital metaverse and started a journey to the metaverse.
Cultural IP "Ninghao"
The digital human "Ning Hao" serves as the spokesperson for the city of literature in Nanjing. Its virtual image is based on a tile with a human face pattern on the eaves of the first literary museum in Chinese history during the Six Dynasties period . The head is inspired by the tile with a human face. , wearing a Southern Dynasty men's clothing and matching literati's iconic round-framed glasses, showing his literati temperament.
Cultural IP "Ninghao" multi-modal application
As a digital spokesperson, the digital person "Ning Hao" has been widely used in cultural activities in Nanjing even before this event. Incarnate as an AI assistant, he recommends Wendu roaming routes to users in the Explore Wendu mini program and leads users to check in. Wendu landmark .
He will also serve as a virtual host, virtual spokesperson, and manager of the Nanjing Urban Culture Digital Cloud Platform to bring a different cultural capital experience to more citizens.
Digital people are "Ninghao"
In the innovation and application of urban culture, Nanjing has cleverly used digital people "Ning Hao", combined with innovative motion capture, AI and other technologies , to quickly apply digital people in the cultural industry in ever-changing forms, becoming Nanjing's cultural business card. The emergence of digital people "Ning Hao" has revitalized Nanjing's rich literary resources through digital technology and empowered Nanjing culture.
02 #digital man "Liang Shanbo"
In the immersive performance of the drama "Butterfly Lovers" in the "Yuanjing" section, actors from Nanjing Yue Opera Troupe wore motion capture equipment to transform into digital people "Liang Shanbo" in the virtual world , and interacted with "Zhu Ying" played by real actors. "Taiwan" performs the classic love of "Butterfly Lovers" on the same stage , allowing the audience to immerse themselves in the romance of culture.
Yue Opera "Butterfly Lovers"
Yue Opera has a long history of performance in Nanjing, integrating the music, language and customs of the Nanjing area, showing Nanjing's rich traditional elements, and has a profound cultural connection with Nanjing.
"Liang Shanbo and Zhu Yingtai", as one of China's four major folk tales, was created by the Nanjing Yue Opera Troupe into a well-known Yue Opera masterpiece "Butterfly Lovers" at home and abroad , allowing the world to experience the inheritance and innovation of traditional Chinese culture through the Yue Opera "Butterfly Lovers" .
Why is he the digital man "Liang Shanbo"?
With the rise of the concept of digital people, from the cultural heritage of Yue Opera, the digital person "Liang Shanbo" can become an important bridge between Yue Opera and the virtual world of the Metaverse.
Through digital human technology, the digital human "Liang Shanbo" is built into Nanjing's cultural business card and used in virtual reality and augmented reality performances. Yue Opera is integrated into new media and performance forms to create an immersive experience that is more in line with modern audiences. The interactive performance form adds modern creativity and interest to Yue Opera culture, shortens the distance between the public and Yue Opera culture , enables more people to understand, participate in and inherit Yue Opera, and achieves a breakthrough in technology + culture .
03 #digital person "Hu Zhengyan"
In the "Yuan Yi" section, technologies such as naked-eye 3D are combined to allow the digital man "Hu Zhengyan" to travel through time and space to interpret the "Ten Bamboo Studio Notes" for the live audience. The audience can immerse themselves in the digitally presented flower arching technique. Use scientific and technological innovation to immerse yourself in the charm of "paper conveying feelings".
Digital Man "Hu Zhengyan"
As a famous seal engraver and publisher, Hu Zhengyan presided over the publication of "Shizhuzhai Jianpu" using the printing technique of embroidery printing, which started the historical precedent of color overprinting.
As Hu Zhengyan's study, Shizhuzhai fully inherited, promoted and activated the intangible cultural heritage skills of "Xiban and Gonghua" in 2019, and completed the world's first publication that completely reproduces the Ming Dynasty style of "Shizhuzhai Jianpu".
In this event, the digital person "Hu Zhengyan" of a historical celebrity was created from different dimensions such as appearance, facial expressions, movements, language and thoughts. Digital technology was used to enable celebrities to interact with people and explain the "Ten Ten" with emotion and emotion . "Bamboo Studio Notebook" allows the audience to have a more obvious "sense of immersion" in the traditional cultural transmission experience of the scene atmosphere .
Digital man Hu Zhengyan used the innovative method of "culture + technology" to refine and display the spiritual symbols of traditional culture, and inherit the traditional elegance in a way that the audience can understand, understand and visualize . At the same time, through brand-new cultural and creative experience scenes, the words in the ancient books are truly brought to life , allowing the audience to have a deeper understanding of the story behind "Shizhuzhai Jianpu".
Nowadays, with the development of cutting-edge digital technologies in the metaverse such as VR/AR/XR, sensing technology, display technology, virtual engines, virtual digital people, digitization of cultural relics, AI artificial intelligence, big data, etc., cultural and tourism cities are embracing "technology + culture". "The new form creates an immersive, interactive, and full-scenario new digital cultural experience.
Digital people give culture a new romance: analysis of the cultural IP case of "Butterfly Lovers"
01Digital human IP customization, shaping cultural super symbols
This time, Guangzhou Virtual Power aims to make the digital man "Liang Shanbo" show the collision and integration of digital technology and Yue opera culture, and convey the creativity and vitality behind the traditional Yue opera culture. From original painting design, model production, bone binding, cloth and hair calculation, lighting material mapping to final rendering synthesis, a fully closed-loop production process is adopted to polish the 3D virtual image with high-precision and detailed standards.
In the early stage of the production of the digital man, the art team collected a large amount of Yue opera materials. In order to show the most accurate image of "Liang Shanbo" in Yue opera, the costume design referred to the classic image of "Liang Shanbo" in "Butterfly Lovers" by Nanjing Yue Opera Troupe. , an in-depth restoration of the Yue Opera "Liang Shanbo".
In terms of clothing design, the most common clothing pleats in Yue opera costumes were referenced, and a blue Han Dynasty robe with a large collar, slanted lapel, wide sleeves and water sleeves was designed , and the "Plum" character of the Four Gentlemen was added to one side of the clothing. The decoration of branches highlights Liang Shanbo's quietness and elegance.
In addition, because facial makeup is often used in Yue opera performances to emphasize the character's personality, in order to highlight Liang Shanbo's pure and elegant temperament from the virtual image, white facial makeup was used as a reference in the makeup design . The hair ornaments were changed from complicated to simple, and from ornate to clear and lively. The headdress was mainly made of pearls and phoenixes, which represented simple and unpretentious character characteristics .
Based on the application scenario driven by the real-time motion capture of the digital man "Liang Shanbo", in terms of clothing cloth calculation, the cloth simulation effect is highly restored, so that the wrinkles caused by the cloth under gravity are presented as a visual effect that is close to real clothing. .
And considering that the digital man "Liang Shanbo" needs to perform some special opera movements, special processing was carried out in the fabric calculation and production to make the clothes more malleable and light in texture , creating a visually realistic effect.
02Motion capture digital human technology enables offline immersive performances
On this basis, Guangzhou Virtual Power's motion capture technology based on self-developed algorithms has connected the digital human "Liang Shanbo" to the motion capture system , helping the digital human to pass the motion capture equipment without being affected by issues such as space, lighting, occlusion, etc. , which can be linked with various urban cultural tourism interpretation technologies such as lighting, sound, and multimedia, and is widely used in offline themed immersive performances to accelerate the situational experiential iteration of traditional urban tourism business formats.
As a digital practice of cutting-edge digital technology and cultural wisdom, digital people will bring new vitality to urban cultural tourism resources, make culture "alive", and make cultural tourism experiences more immersive and diverse.
*Some pictures in the article are from the Internet
Guangzhou Virtual Power Network Technology Co., Ltd.
As a motion capture and virtual digital human technology service provider, Guangzhou Virtual Power relies on its self-developed patented technology and multi-field comprehensive operation capabilities. For the Yuanverse technology development industry, cultural media industry, animation film and television industry, university education and research, pan-entertainment live broadcast industry, and e-commerce industry, it provides solutions around motion capture technology, 3D body scanning technology, facial capture technology, virtual digital human development, and AI intelligence Interactive technology development and other core technologies and service solutions.