On September 25, the media launch meeting of the "PICO 2023 First XR Developer Challenge" (hereinafter referred to as the "Challenge") concluded successfully in Beijing, and the official competition registration channel has opened today. It is reported that this challenge is the first large-scale challenge event held by PICO for global developers, aiming to stay connected with developers and jointly explore new growth in the XR industry. As the organizer, PICO will provide all-round support in terms of platform, professional technology, and funds to the participants, while Intel, the world's leading chip manufacturer, will also serve as the technical partner of this event to protect the participants.
Figure 1: The registration channel for the first PICO 2023 XR Developer Challenge is officially open
At the kick-off meeting, in addition to officially announcing the launch of the event, the relevant person in charge of PICO also elaborated on PICO's long-standing emphasis on developers and the original intention of holding the Developer Challenge around the dimensions of industry, technology, capital/talent investment, etc., and called for more Many developers have invested in new areas of XR development, growing together with PICO and the industry.
"The new stage of the XR industry deserves the attention and participation of developers." PICO OS product manager Ma Jiesi said, "The XR industry has entered a new stage of development and has begun to shift from emphasizing virtual 'VR' to 'VR' that integrates virtuality and reality. +MR' stage transition, this change can not only provide users with more diverse product values, but also give developers greater creative space to a certain extent. Developers from all walks of life have the opportunity to integrate into XR development In the field, we will create new opportunities and new markets together. At the same time, breakthroughs in optical display, chip computing power, environmental perception, human-computer interaction and other technologies have also accelerated the development of the XR industry."
Figure 2: Ma Jiesi, PICO OS product manager, shared on the spot
Majiesi also said that achieving high-level development of the entire XR track cannot be achieved by relying on PICO or a certain brand alone. PICO has always attached great importance to its developer partners, and has successively launched the "PICO Developer Program" and "PICO Creator Incentive Program" to help developers grow from the perspective of hardware, technology, marketing and other dimensions. Hosting the first Developer Challenge event this time is a new attempt by PICO to connect with developers in the new stage of the XR industry. Under the new trend, PICO will continue to improve the core underlying technical capabilities of XR such as spatial perception, graphics rendering, and human-computer interaction, and collaborate with Byte's underlying technical capabilities to provide developers with cutting-edge and convenient development services.
Figure 3: Guo Wenshan, head of game business of PICO China, shared on the spot
As a world-renowned XR brand, PICO has maintained rapid growth in the past two years, with sales in 2022 increasing 8 times year-on-year. In addition, IDC data shows that PICO will rank second globally and first domestically in terms of market share in 2022. In the first half of 2023, PICO is significantly ahead of its peers in terms of manufacturer share in the domestic VR market, accounting for 58.7%. Behind these achievements, we cannot do without the support of a huge user group and many developers building a content ecosystem.
Guo Wenshan, head of game business of PICO China, said: "As of now, the number of applications in the PICO App Store has exceeded 530, and 'masterpieces' account for nearly 40%. Among them, the contribution of domestic developers cannot be ignored. The PICO App Store includes games More than 100 applications, including , video, sports, office, education, music, etc., are all from domestic developers. In addition, PICO has also brought more users and income to developers, with 180 games earning more than 100,000 yuan . Nearly 50 applications have been downloaded more than 100,000 times, and some of the top developers on the platform have earned more than 8 million yuan in annual income from PICO."
Figure 4: PICO will provide developers with comprehensive support such as professional guidance, investment opportunities, and traffic exposure.
It is understood that this "Challenge" will be held simultaneously in Europe, North America, Southeast Asia, Japan, South Korea, China and other countries and regions, providing a stage for global developers to showcase their talents and realize their creativity. All unreleased/released works that have not won awards on the PICO track in previous competitions of the same type can be registered. The competition registration channel was officially opened on September 25. Developers can register for the competition through the open platform competition area of the PICO official website, and submit their works from October 2 to November 10. PICO will organize judges to complete the review before November 30, and hold an awards ceremony on December 5 to announce the list of winners.
For developers in China, one of the key competition areas of this "Challenge", this challenge has set up the top five, and also separately set up four different track awards for game category, innovation category, MR track, and gesture recognition. . In addition to receiving generous bonuses of up to 60,000 yuan, the winners will also have the opportunity to receive additional support such as guidance from technical experts, investment roundtable exchanges, PICO venture capital funds, and direct interviews. The event's technology partner, Intel, will also provide more dimensional computing power support for the winning entries to run online. The operating environment equipped with Intel ARC dGPU graphics cards will be opened to competition developers to implement their projects.
Through this challenge, developers can not only fully demonstrate their talents and innovation capabilities, but also gain more opportunities and support. Interested developers may wish to take action immediately and go to the open platform competition area of PICO’s official website to sign up for this challenge.