Although there are reports on the Internet that the iPhone 15 was selling well on the first day of its launch, and retail stores across the country once again queued up to buy the iPhone 15, another news may better reflect the market’s attitude towards the iPhone 15, that is, the iPhone 15 sold out within two days of its launch. , some e-commerce platforms show price cuts of 400-500 yuan.
The iPhone 15 has gained attention because of Apple’s strong brand appeal. In the domestic market, Apple is still the leading brand. In the high-end mobile phone market, Apple holds nearly 70% of the market share, showing that most high-end consumers recognize the iPhone more. .
The iPhone is recognized by high-end consumers because of its information security, which is particularly important for high-end users. After all, today’s mobile phones are multi-functional tools that store personal private photos, manage personal property, etc., which makes security The iPhone, with its prominent sexual advantages, is especially recognized by high-end consumers.
What is surprising is that the data released by the e-commerce platform shows that not only consumers in first-tier cities are rushing to buy iPhone 15, but also consumers in third-, fourth- and fifth-tier cities are rushing to buy iPhone 15. The data from the e-commerce platform shows that the first-day sales data show that The growth rate of consumers buying iPhone 15 in fifth-tier cities is several times faster than that in first-tier cities, which means that even mid-range users who originally purchased domestic mobile phones are turning to iPhone 15.
With such a promising situation, why are there discount promotions for iPhone 15 on some e-commerce platforms? Perhaps this is related to the recent release of a domestic 5G mobile phone. This domestic 5G mobile phone was quietly launched a few days before Apple's release, and immediately attracted widespread attention from domestic consumers.
This domestically produced 5G mobile phone adopts domestic advanced technology and is the first time this mobile phone company has returned to the 5G mobile phone market in the past three years. Even though its performance lags far behind Apple, it benefited from its special meaning and was once more popular than Apple. iPhone15.
If the popularity of the Internet has only taken away some of Apple's limelight, then the sales data are real pressure on the iPhone 15. It is understood that this domestic 5G mobile phone has sold 800,000 units in 20 days since its launch, which is the same as the peak of more than 800,000 units that year. Selling 10 million units a day is not far off, showing that it has indeed been recognized by consumers.
In the domestic high-end mobile phone market, this mobile phone company once shared the world equally with Apple. In the second quarter of this year, its domestic mobile phone market has recovered significantly, with shipments soaring by 70% and its market share in the high-end mobile phone market reaching 15%. It is also the first time in the past three years that a domestic mobile phone brand has exceeded single digits in the high-end mobile phone market. With its revival, Apple's share of the domestic high-end mobile phone market has dropped from 77% to 67%, and the 10 percentage points of market share lost are almost Captured by it.
Perhaps it was because of the hot sales of this domestic 5G mobile phone that the iPhone 15 was only the first one to sell well, or perhaps the hot sales on the first day came from previous reservations. As the reserved mobile phones were distributed, e-commerce began to It was discovered that the sales popularity was declining, and preferential discounts were quickly launched to ensure the sales of iPhone 15.
The reason why e-commerce companies respond so quickly is that e-commerce companies have always been more sensitive to the market. They can quickly reach consumers, and consumers’ purchasing behavior will be quickly reflected in the data. Apple should also give e-commerce companies larger discounts, so that e-commerce companies can quickly respond. Businesses can adjust themselves according to the market. The discounts offered by e-commerce companies may reflect that this year's iPhone 15 is repeating the same mistakes as the iPhone 14. Last year's iPhone 14 Pro only lasted for a month and then quickly fell out of favor. I wonder how long this year's iPhone 15 can last?