What should I do if I miss a recharge? Replenish krypton!

Recently, it has been discovered that many players have missed recharging, and then applied for krypton replenishment, which has created a lot of additional service demands for customer service and operating partners.

The current commonly used processing methods are known to be:

If the player adds more points for the corresponding amount of krypton pen on the same day, the recharge reward and accumulated reward for the corresponding tier on the missing day will be reissued after repeated confirmation with the player.

If the amount involves receiving the recharge reward on that day, the player needs to claim it by himself and then deduct the corresponding amount, that is, transfer the amount to the missing recharge day.

(This application has a limit on the number of times and even a limit on the amount. Anyway, when I usually replenish krypton, I only use the krypton gold of 6 or more missed recharge days to participate in the reward)

However, there are two conditions for applying for missing recharge:

First, the specific billing points on the missing recharge days cannot be made up;

Second, krypton cannot be replenished across activities.

(The former is for "fairness" (this is the official explanation), the latter is probably similar to the former, but more likely just out of annoyance)

1.2 Demand goals

In order to further reduce the occurrence of similar incidents where players miss recharging, the daily fixed income will be stabilized and strengthened.

Therefore, a recharge reminder function for players has been added to enhance user stickiness.

Note: This reminder function is controllable and can be set by the player as needed.

1.3 Feasibility analysis

1. Basic data:

①The number of players who missed recharging reaches M

②Cause revenue loss amounting to N

③User churn rate caused by missing recharge Z%

2. User differentiation:

①Number of players of various VIP levels m1

②The number of players corresponding to each range of average daily recharge amount m2

③The number of players corresponding to each range of cumulative days m3

④The number of players corresponding to each range of daily login times m4

⑤The number of players corresponding to each range of daily online duration m5

(The above number of players corresponds to the daily time-sharing login distribution)

3. Application feedback channel differentiation: Number of players who applied through online customer service (/private butler/q group customer service...) m6

(Generally, only players who already have a private butler can have this bonus privilege, such as "once a year"; those who apply for krypton replenishment through other channels may be "once on the 1st")

4. Division of activities for applying for krypton replenishment: Number of players applying for Naadam (/Chey Encounter/Penglai Hegemony/Thousands of Machines and Clouds...) m7

(Because the hoardable activity stamina packs will be produced in the recharge rewards)

2. Specific content [Recharge settings]

2.1 [Recharge Settings]

2.1.1Basic logic

Players can customize recharge reminders through [Recharge Settings].

2.1.2 Opening conditions

All players who log in to the new version after the function is developed will activate it after completing the first recharge.

2.1.3 Interface display

When the player turns on this function after completing the first recharge, the player will be forced to be guided (the forced guidance is abbreviated), and the player can be reminded to recharge through the [Recharge Settings] to recharge in a timely manner. The function location is as shown in the figure below:

After clicking [Recharge Settings], the recharge setting interface will open. The [Pop-up Tips] tab will be selected by default for display.

2.1.3.1 Pop-up prompts

When [Pop-up prompt] is selected, the tab is highlighted, and the interface is as shown below:

Specific elements include:

Title: "Pop-up prompt"

[×] key, click to close the entire [Recharge Settings] interface

[?] key, click to expand the description (the specific description is omitted, mainly to meet the custom setting conditions, it will pop up)

[Function Settings]: On/Off

[Reminder frequency]: × times/(day/week/two weeks/month/year)

[Prompt time]: ×:××-×:×× (it will pop up when online during the period)

[Reminder]: Recharge on the same day ≤ × yuan

2.1.3.2 Push notification

When [Push Notification] is selected, the tab is highlighted, and the interface is as shown below:

Specific elements include:

Title: "Notification Push"

[×] key, click to close the entire [Recharge Settings] interface

[?] button, click to expand the description (the specific description is omitted, mainly to push if the custom setting conditions are met)

[Function Settings]: On/Off

[Reminder frequency]: × times/(day/week/two weeks/month/year)

[Prompt time]: ×:××-×:×× (pops up during the period)

[Reminder]: Recharge on the same day ≤ × yuan

[Application Tips]: On/Off

[Email Alert]: On/Off

2.1.3.3 Subscribe to reminders

When [Subscribe Reminder] is selected, the tab is highlighted, and the initial interface is as shown below:

You need to click [Bind WeChat ID] first to authorize the binding of WeChat ID and game account.

[Click to bind WeChat ID] There are "fingers" on the screen that play shaking animations to guide players.

If you click the [×] button in this interface, the entire [Recharge Settings] interface will be closed, and there will be no response when clicking on the mask.

After binding the WeChat ID, the interface is as shown below:

Specific elements include:

Title: "Subscribe to Reminders"

Bind WeChat ID: ×××

[×] key, click to close the entire [Recharge Settings] interface

[?] button, click to expand the description (the specific description is omitted, mainly to push if the custom setting conditions are met)

[Function Settings]: On/Off

[Reminder frequency]: × times/(day/week/two weeks/month/year)

[Prompt time]: ×:××-×:×× (pops up during the period)

[Reminder]: Recharge on the same day ≤ × yuan

2.1.3.4 SMS notification

When [SMS Notification] is selected, the tab is highlighted, and the initial interface is as shown below:

You need to click [Bind Mobile Number] first to authorize the binding of the mobile phone number to the game account.

[Click to bind mobile phone number] There are "fingers" on the screen that play shaking animations to guide players.

If you click the [×] button in this interface, the entire [Recharge Settings] interface will be closed, and there will be no response when clicking on the mask.

After binding the mobile phone number, the interface is as shown below:

Specific elements include:

Title: "Subscribe to Reminders"

Bind mobile phone number: ×××

[×] key, click to close the entire [Recharge Settings] interface

[?] button, click to expand the description (the specific description is omitted, mainly to push if the custom setting conditions are met)

[Function Settings]: On/Off

[Reminder frequency]: × times/(day/week/two weeks/month/year)

[Prompt time]: ×:××-×:×× (pops up during the period)

[Reminder]: Recharge on the same day ≤ × yuan

2.1.4 Reminder method

2.1.4.1 Pop-up prompt (game)

1. Basic logic

When the player's custom setting conditions are met, it will pop up in the game to remind the player to make money in a timely manner that day.

Players can decide through custom settings whether this feature is enabled and when and how often prompt pop-ups will pop up in the game.

2. Interface display

When the player's custom settings are met, a prompt pop-up window will pop up when the player will go online within the set time. The interface is as shown below:

Specific elements include:

Title: "Recharge Reminder"

[×] key, click to close the [Recharge Tips] pop-up window

Click on any empty space to close the pop-up window

Tip copy:

"Dear Holy Lord, a warm reminder from Xiao Wan:

You have not completed the recharge task today, please remember to recharge in time. "

Marking in the lower left corner: Click any blank space to close the pop-up window

Marked in the lower right corner: No more prompts today*

(If R is checked, the recharge prompt pop-up window will no longer pop up on the same day even if the custom setting conditions are still met)

[Reminder Settings] button, click to jump to [Settings]-[Recharge Settings]-[Pop-up Tips] interface

There is a sign on the [Go to Recharge] button that says "Don't miss the generous rewards!" The sign plays a shaking motion effect in a loop

Click the [Go to Recharge] button to jump to the external link recharge interface, as shown in the figure below:

2.1.4.2 Push notification (mobile phone/game)

1. Basic logic

When the player's custom setting conditions are met, an application push/email prompt will pop up to remind the player to make money in a timely manner that day.

Players can decide when and how often the push will pop up through custom settings.

2. Interface display

2.1 Application tips

When the player's custom settings are met, the application push will pop up within the set time. The application push is as shown in the figure below:

Clicking on the push will jump to open the [Call Me Long Live Lord] App, and the push will be closed at the same time (the same goes for clicking the [Close] button directly)

2.2 Email reminder

When the player's custom settings are met, an email push will be carried out within the set time. The email push is as shown in the figure below:

Specific elements include:

Email name: Recharge Reminder

content of email:

Title: Recharge Reminder

Specific copy:

"Dear Holy Lord, a warm reminder from Xiao Wan:

You have not completed the recharge task today, please remember to recharge in time. "

Copywriting is marked in the lower right corner: If you have any questions, please click [Customer Service] in the upper left corner to contact customer service

Reward: Both type and quantity support configuration

2.1.4.3 Subscription reminder (WeChat)

1. Basic logic

When the player's custom setting conditions are met, a push will be made in [WeChat Official Account]/[Service Notification] to remind players to make timely deposits on the same day.

Players can decide when and how often the push will pop up through custom settings.

2. Interface display

2.1 WeChat public account

When the player's custom settings are met, the push will be carried out within the set time, as shown in the figure below:

Specific elements include:

Push copy:

"Dear Holy Lord, a warm reminder from Xiao Wan:

You have not completed the recharge task today, please remember to recharge in time. "

"WeChat customer service channel: click on the blue words to contact manual customer service" (supports jump)

"Download the game: Click the blue words to quickly download the game" (supports jump)

2.2 Service notification

When the player's custom settings are met, the push will be carried out within the set time. The service notification push is as shown in the figure below:

Specific elements include:

Push name: Call Me Long Live Lord Mobile Game

Push copy:

Title: Recharge reminder notification

Specific details:

"Dear Holy Lord, a warm reminder from Xiao Wan:

You have not completed the recharge task today, please remember to recharge in time. "

Marked in the lower left corner: Click to contact customer service (jump supported)

2.1.4.4 SMS notification (mobile phone)

1. Basic logic

When the player's custom setting conditions are met, a push message will be sent to the mobile phone to remind the player to make timely deposits on the same day.

Players can decide when and how often the push will pop up through custom settings.

2. Interface display

When the player's customized settings are met, the push will be carried out within the set time. The SMS push is as shown in the figure below:

Specific elements include:

Sender: Call Me Long Live Lord Mobile Game

Push copy:

"Dear Holy Lord, a warm reminder from Xiao Wan: You have not completed the recharge task today, please remember to recharge in time."

2.1.5 Configuration instructions

The [Recharge Settings] supports configuring switches by channel.

2.1.6 Other instructions

If the player has not entered the [Recharge Settings] to customize recharge prompts, all prompts will be turned off by default.

3. Data burying points

1. Count the number of players who missed recharging after turning on the recharge prompt function.

2. Observe the recharge behavior of players who have missed recharge after turning on the recharge reminder function.

3. Record the recharge efficiency using different reminder methods

4. Function estimation effect

1. Reduce the number of missed recharge applicationsa

(Reduce the cost of related customer service and operations to a certain extent, and improve the work efficiency of relevant personnel)

2. Recover the revenue lost due to daily missed recharge b

3. Stable retention of players who missed recharging, retention rate +c%

4. Promote activity, loss rate-d%

5. Increase income, average daily profit rate +e%

5. Construction period evaluation

module	Specific content	Construction period	principal
×	×××	m people/day	Programmer × (n days)
…	…	…	…

6. Special instructions

This article only represents the player's personal position and does not represent the position of the official professional team of the "Call Me Long Live Lord" mobile game.

Due to limited personal time, energy and ability, this plan is only a rough idea. There are still many ill-considered or even unreasonable aspects that fail to form a closed loop, but it is not a big problem. After all, I am not a professional in the wsy team. Research and development...

Fellow players are welcome to make corrections, thank you very much!

As we all know: Little Persimmon is a newbie, really!

Most of the above content is mixed with personal experience, thinking and understanding. It is purely personal opinion for reference only. If you don't like it, please don't comment.

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